We met Patrick Dolan, CEO at Vinst.se, for an interview about the company and thoughts about the industry.
Hello Patrick, how are you? Are you ready for SiGMA17?
Hi Marius, I’m very good, thanks. This will be my first SiGMA Conference, looking forward to it. Tallinn was a blast, thanks for that.
Can you tell us a little about how your company business is structured?
I contacted an old friend Bingo Rimér about a year ago with an idea of a cashback site. We started working on the project with a tech company called 19plus. Together, we make a strong team with an array of expertise.
Which markets do you focus on and do you see any potential in the emerging markets ?
We’ll be focusing on casino and betting. We might enter other markets, but nothing we’re planning to do in the near future.
How do you find Scandinavian market and competition?
Since we mainly get our traffic from bought media, we find the Scandinavian market to be an expensive but fair market. A lot of casino-brands fighting for players bids up the cost of broad media.
Are there any exciting plans in the works that you can tell us about?
We’ll be adding a community to our site where players can review sites, bonuses etc. This is a part of our SEO-strategi long term.
What is the main thing that you’d like Sigma readers to know about your sites?
That we offer cashback on losses, lifetime. Even out the odds and play via our site, if you loose, we’ll pay back up to 20%.
What challenges and opportunities has the move to mobile presented you with?
We focused on mobile from the get-go, so it hasen’t been a hassle. We didn’t want to build an app for iOS and Android, so the best thing was to create a mobile site for our service.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
Biggest challenge for us is to educate the players on how cashback works. If you look at the asian market, the players there would take the cashback – then ask how it works. In the west it’s the other way around. People a more skeptical.
What two pieces of advice would you give to any new affiliate starting today?
Don’t give up. Returns are hard to find in the beginning, but they will come if you stick to your plan and work hard.
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
I don’t gamble, but i have played once or twice. I would probably buy broad media if I won 1 million Euro 🙂
Patrick Dolan, webmaster of vinst.se, 22 year old Danish/Irish living in Sweden with 5 years in the affilite-industry.
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