“You must have a strong interest and burn for what you do, you must have passion.” We met Kristina, Owner of Casinoidag.se.
Hello Kristina, how are you?
Hello Marius, I’m fine thank you.
How did you come to enter the online gaming space?
I started several years ago, however, entirely without any knowledge. I started with www.Freespin.nu and some other sites. It happened not so much with the pages I had and I found the other markets for some years. Until one day when my current partner contacted me. He inspired me a lot (and still do) and taught me a lot about the casino business. I’m pretty new at this, but thanks to my partner, I have learned a lot and I teach me new things every day and I love it.
With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
No, I’m not surprised, I have learned that the casino industry as things happen all the time, which I see as positive, no two days are ever the same.
Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
I’m working on adding unique content but I have done it a long time but will work even harder with this.
Which markets do you focus on and do you see any potential in the emerging markets ?
I focus on casino games, slots and the latest and greatest casino news, I try to develop my page so visitors feel comfortable and come back.
How do you find Scandic markets and competition?
I’m fairly new to the industry but I understand that the competition is hard, many of us want to the top and there is no place for us all. But it is exciting and fun and above all a challenge.
How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
I have noticed that it affected my site a bit but it looks like it has recovered so it feels good. But you never know what Google is up to, you have to be prepared and do not take shortcuts.
What challenges and opportunities has the move to mobile presented you with?
Many surf to sites with a mobile device now a days and I am trying to customize my sites and content according to my visitors that approximately 50% comes from mobile devices.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
To make my pages even better in every way. As I mentioned before, I have a lot to learn and I see it as an exciting challenge. I will work hard with my new site www.casinoidag.se who is pretty new.
What two pieces of advice would you give to any new affiliate starting today?
You must have a strong interest and burn for what you do, you must have passion. Don’t be too hasty. Learn the basics before you put up a site. Get yourself good and reliable partners and don’t stare you blind to earn a fortune first years. Work hard and you will be rewarded.
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
I don’t have time to play so often. If I was to win 1 million Euros so I would probably not change so much. I love my job so I would continue to work as I do today.
Are you ready for SiGMA conference?
Yes, I’m ready and it will be exciting and fun. I’m new to the industry, this is my first time on this kind of event. I look forward to seeing you all!
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?|