Sports marketing agency Mediarex Sports and Entertainment, who has dedicated themselves to developing sports formatted Poker competitions will this year be celebrating their 5th year as an entrepreneurial adventure.
During this period they have launched initiatives such as Global Poker League (GPL), Fantasy Poker Manager, the American Poker Awards & Conference, as well as HoldemX and 3v3Poker among others.
They are such avid believers in the poker game and its dazzling future ahead being die hard poker fans at heart that they have also eagerly bolstered established initiative properties including the GPI, The Hendon Mob and the European Poker Awards.
The past five years have also seen them as an innovation lab uplifting the face of the poker world by experimenting with and launching new initiatives “that subvert our audience’s notions of what poker is or has the potential to be.”
Their experiences, as any other lab, has observed both hit and misses which just strengthens them, learning from it all convinced that they are moving in the right direction.
They have also observed in the past few months that although they have been focusing specifically in one direction being to grow the game and industry of poker, it has created an offshoot as they had to operate as 2 separate businesses to accomplish this. In the end, creating two units that offer different types of innovation – The ‘Industry Ambassadors’ Unit and the Pokertainment™/ Sportify Poker™ Unit.
Mediarex highlights both these units breaking down their individual roles:
The ‘Industry Ambassadors’ Unit main focus is on the promotion and rewards of poker players and helping to organise and assemble the world of poker operators, strengthening the “current conventional poker ecosystem”. This unit includes the GPI, TheHendonMob and their twin Awards and Conference initiatives.
It is safe to say that they have reached their targets with GPI and The Hendon Mob in their corner aiding greatly in reaching out to the poker world being the Poker’s de facto ranking authority and online portal. They boast of more than 7 million visits per year, ranking 500,000 players in 97 countries and working with 1700 organisers. This Ranking & Database Authority is the online GPI poker ranking authority.
Pokertainment™/ Sportify Poker™ Unit is considered the “mad scientist unit” as this is where ideas are born for out of the box fan experience and a direct player to player initiative such as GPL, HoldemX, 3V3Poker, PokerDraft and Fantasy Poker Manager. Their main goal is the creation of “disruptive content, media experiences and gaming products geared towards engaging a new generation of digital consumers and developing exciting platforms capable of making a new poker narrative – one that is more aligned with modern gaming trends, esports & players’ thirst for experiences that may be poker-based but transcend the conventional confines of the game.”
Mediarex considers this unit the tougher unit to operate but at the same time, in their words “gratifying and fun”.
They are eager to embark on the new year and all it holds for the poker world while continuing the separation of their two units which will enable them to accomplish more and be more efficient.
They welcome you to their 3rd American Poker Awards being held next week on Thursday 23rd February 2017 at the Sofitel Beverly Hills, California.