Lukasz Zelezny, one of SiGMA2015 speakers, is the head of organic acquisition at uSwitch.com, a UK based price comparison website. Besides ‘Pay Per Click’, he’s also an expert in the fields of conversion rate, traffic and engagement.
To objectively pick the most important names, Adthena used their specific methodology. It consisted of various Internet tools, namely FollowerWonk and Synthesio, as well as LinkedIn and Twitter.
Lukasz shares a lot of his highly relevant content about SEM to his 32,500 Twitter followers. What is more, he offers practical solutions, hints and advice and regularly interact with his online audience. Being an extraordinary speaker, Lukasz also spreads the knowledge and expertise by sharing his presentations on Slideshare, as he often takes part in events focused on the online industries.