BtoBet and Mexican Gaming Operator Logrand Enterntainment Group Partner Up to Launch Interactive Division Strendus
With 14 casinos in Mexico, the Mexican Logrand Enterntainment Group is considered one of the leading Gaming and Entertainment operators.
Key elements of the company’s success are their strong focus on customer orientation, a precise adherence to laws and regulations, up-to-date technology and a world-class executive team.
As part of their vertical integration strategy, Logrand Entertainment Group has appointed BtoBet as their technological partner. Together they plan to launch an interactive division of Logrand Entertainment Group, “Strendus”, into the online market.
Lenin Castillo, Chief Operating Online Officer at Logrand Entertainment Group stated: “Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates.”
“Our group and BtoBet share the same vision to anticipate future needs of global audiences, listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinises all bidders profoundly.”
He further added: “BtoBet is a technology leader in the online gambling industry, with multiple nominations and awards and counting on a very professional and skilled team. All these factors allow companies, like ours, to develop a trustworthy relationship with them, in a very short time.
“If you add all this with their top of the line products and services, the decision to choose them becomes easy. Our high expectation will continue in the years to come and we are sure with our new partner we will continue being the successful company we have shown to be for all these years.”
BtoBet’s Chairman, Alessandro Fried, expressed, “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative. The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”