LeoVegas acquisition of IPS assets now called Rocket X
LeoVegas announced its gaining of the assets of Intellectual Property & Software Limited (“IPS”) and related assets from another two companies with leading brands including: 21.co.uk, Slotboss, BetUK and UKCasino. The name for them overall is now Rocket X.
This acquisition will secure, as well as strengthen LeoVegas’ position in the United Kingdom as one of the top mobile gaming groups.
The price of such an acquisition is £65 m. As a result, LeoVegas has announced that the set requirements for the deal have been met and therefore the acquisition was achieved today.
The UK is an enormous as well as developed market and it warrants working with numerous brands that lure many different kinds of customers. Rocket X’s plan is based on digital and data-driven customer acquisition and also possesses one of the market’s most effective customer acquisition models.
From the very beginning, LeoVegas has utilised a successful, strategic global brand. In larger-scaled markets, the Group’s two biggest brands, LeoVegas and Royal Panda, can be accompanied with a local, multibrand strategy.
LeoVegas was only recently in the spotlight, when earlier this year, it closed a 65 million pound deal.