Ladbrokes High Street

Ladbrokes releases new products targeted at football bettors

Ladbrokes, well-known UK bookmaker, released a new set of products and features targeted toward football bettors, as new Premier League season recently started.

The new releases are what Ladbrokes calls the first multi-channel bet status tracker. Players can use it to see the status of a retail bet online, also on mobile devices. Ladbrokes customers can now enjoy better experience without using multiple apps, because of the solution which aligns the online and retail bets.

It is all possible with the operator’s loyalty programme The Grid. Now, its subscribers can also use the retail cash-out feature on their mobile devices without returning to the shop, using the Acca links on the Grid site.

Nick Zajdel, Ladbrokes director of commercial operations, comments: “Developing a multi-channel offering is one of our key strategic pillars and our focus is very clearly on attracting football customers at this critical time. When we unveiled our single digital platform last month we promised a series of improvements and a focus on football and a ‘One Ladbrokes’ experience for retail customers as well.”

What is more, using The Grid, users can derive from a lot of benefits such as discounts in leisure activities, free bets and a lot more.

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