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Kindred Group and Relax Gaming Extend Their Collaboration

The multi-brand operator Kindred Group has added Relax Gaming’s table games to their portfolio and soon more casino content is expected to be integrated

Profitable Blackjack and Roulette titles have been made accessible to Kindred Group ’s brands such as 32Red, MariaCasino and Unibet.

SiGMA-igaming-Kindred at SiGMA17

Kindred Group at SiGMA17

Relax’s roulette is powered by a proprietary RNG engine and showcases accurate ball movements whereas for Relax’s Blackjack the same random draw mechanisms is used, but players can play with three hands at the same time.

Kindred Group’s Head of Gaming, Fredrik Kjell, which had already integrated award-winning titles from Relax Gaming into his brand Unitbet, stated, “We’ve enjoyed real success with Relax Gaming’s products and are excited to be building on this now with further casino content.

“Our brands pride themselves on providing a quality user experience to all casino players, which means integrating the latest titles from innovative operators such as Relax Gaming.”

CEO at Relax Gaming Patrik Österåker commented, “Kindred has won numerous awards for their casino offering in recent years, so for them to incorporate our new table games is testament to the hard work our team is doing.

“We want to build on our already-strong partnership by delivering more cost-effective titles which will appeal to various demographics and types of casino player.”

In order to strengthen their product distribution, just recently, Relax appointed former NetEnt executive Simon Hammon as their new Chief Product Officer and Andrew Crosby as their Head of Account Management.

 

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