Gaming Innovation Group (GIG), an international internet gaming company, has negotiated an agreement to obtain the assets of Delta Markets; a Dutch based affiliate networking company founded in 2015.
In the agreement it is confirmed that GIG will be paying a premium of €4.2 million ($4.6 million) for the acquisition, 30% of which will be settled through new GIG shares; amounting to 4,336,314.
Furthermore, it has been stated that Delta Markets’ assets are expected to contribute a minimum of €2 million to GIG’s Innovation Labs over the duration of the next 12 months.
GIG also noted that the acquisition includes recurring profit from the existing portfolio of accounts with partnering operators. Eikon subsequently reported that this year, affiliate assets have so far generated revenue of approximately €125,000 per month.
This acquisition will significantly heighten the Gaming Innovation Groups’ presence as an online traffic driver for the iGaming industry.
Robin Reed, founder and chief executive of GIG, declared: “This acquisition will make Innovation Labs the local leader for referring paying users in the highly sought after and soon-to-be regulated Dutch casino market.
“Innovation Labs has proven to increase organic growth when bolting on individual assets to our core referral platform.
“We are continuing to build out our distribution channel for the top performing brands in the industry, and look forward to deliver even more quality online resources for end-users.”