Sports betting operators Get’s Bet and bet90 will now be powered by SBTech’s products.
Leading Romanian retail sports betting operator Get’s Bet has announced that its shop network will now be powered by SBTech’s industry-best Omni-channel solution.
Get’s Bet customers in the Romanian regulated market will be able to take advantage of a seamless experience across all touchpoints using the SBTech Infinity Account, creating unified player journeys and incorporating a bespoke loyalty programme.
SBTech’s cutting-edge cashier interface will support integrated cash and voucher processing for the transfer of funds between over-the-counter transactions and self-service betting terminals. High-definition screens and content management solutions will also provide an immersive betting experience, complete with live streaming, in-play odds and targeted promotions.
A single wallet will enable players to place bets via cashier or Self-Service Betting Terminals in any of 500 Get’s Bet retail locations, to cash out on mobile and to use their winnings to bet on more sports events or casino games online.
Get’s Bet will also benefit from best-in-class remote management and monitoring of its retail operations from a single console, with real-time 360˚ player analysis, 24/7 operational support, advanced reporting protocols, integrations with key ERP and CRM systems and unrivalled cross-promotional capacities.
Get’s Bet CEO, Cristian Roman, explains: “As the Romanian iGaming market continues to mature, we have been planning to upgrade our operations to a full Omni-channel offering for some time. Our choice of provider was an easy one – SBTech supplies systems built around flexibility and scalability, which will enable us to implement our aggressive growth strategy, while the Infinity Account will deliver a superior sports and casino experience to our rapidly growing player base”.
Richard Carter, CEO of SBTech, commented: “SBTech’s Omni-channel and land-based solution will be a key pillar of our future growth as we leverage our core market-leading online sports capabilities in the retail and Omni-channel verticals to minimise customer acquisition costs, enhance x-sell and increase player lifetime value. As we extend our dominance in the key Eastern European territories, I’m very pleased that we will be partnering with Get’s Bet, enhancing their product and helping them to achieve even greater commercial success”.
The latter fast-growing sports betting operator bet90 has announced that it will be using industry-leading Omni-channel infrastructure provided by SBTech to execute its online and offline expansion plans.
bet90 will unify its online, mobile and retail operations with SBTech’s Infinity Account, enabling customers to log in to their personal accounts via any device with a single wallet, enjoying optimised UX for each channel, with custom bonuses tailored to every player and loyalty rewards exclusive to Omni-channel customers.
With the Group’s offline division having 2,000+ terminals across its retail network, mainly in Germany, bet90 is now set to benefit from the full SBTech retail product, with advanced management and monitoring of its shop network, real-time, multi-level 360˚ player activity analysis across all channels, full operations support complete with superior reporting, and sophisticated cross- marketing capabilities. The system will also help the company adhere to the highest standards of social responsibility.
bet90 offers some of the fastest and most stable odds in the online betting industry, with huge global event coverage and very high stake and winnings limits. The company’s move into Omni-channel is born of a desire to provide seamless customer journeys to its rapidly expanding customer base.
bet90 Director, Iosif Galea, explains: “As proven innovators in the football betting space, and with a reputation for speed and expertise, bet90 has been planning to offer an Omni-channel experience for some time. After extensive research, it was concluded that SBTech is the best partner to supply the necessary systems, due both to its reliability and its focus on rapid product development. We fully expect our new powers of personalisation to drive significant growth and increased turnover for bet90, especially in the online space”.
Richard Carter, CEO of SBTech, commented: “SBTech’s Omni-channel offering delivers a unified and ubiquitous user experience for customers of companies in regulated markets worldwide, enhancing operator profits across the board. It gives me great pleasure to confirm that we will be supplying our industry-leading solution to bet90, contributing to their ongoing success”.