SiGMA iGaming Extension of Partnership Between William Hill and SportCaller

Extension of Partnership Between William Hill and SportCaller

Football21 to be launched by William Hill and SportCaller

SportCaller, the sports-game specialist, has joined forces with William Hill to deliver a new game, Football21, to enhance the operator’s thriving customer base.

Football21 is a weekly competition with free entrance, that asks players to compete for a prize pot of £10,000 every weekend by choosing teams whose combined goal-count reaches a total of 21.

The rules include that each selected side must score at least one goal, but players can choose from as many or as few teams as they wish to produce the 21-goal aggregate total.

SportCaller MD, Cillian Barry, commented: “We’ve been working with William Hill on the Lucky 7 horse racing game over the past 18 months, and are now delighted to extend that partnership on Football21.

“It’s immensely satisfying for our games to have been integrated by such a huge name as William Hill, and it’s great to see that Football21 has rewarded their faith, producing genuine new-play engagement and customer loyalty. It’s just the latest game from our expanding team roster.”

The game has already been shown to speed up new-account acquisition and accelerate betting activity for William Hill customers. Additionally, it will gain popularity through other cross-promotional support for Football21 through popular social channels, such as UNILAD.

Head of Marketing Planning & Strategy at William Hill, Tom Warren, added: “It has only been live since the start of the year but Football21 has already proved a demonstrable success for account-acquisition, with its simple, quick-fire nature and logical gameplay is clearly appealing to new clients, who can sometimes be put off by the perceived complexities of betting.

“Looking ahead to this summer’s World Cup in Russia, where client retention will be at a premium, we are looking forward to working more closely with SportCaller.”

Football21 has been specifically designed by SportCaller to drive retention across all operator platform. This will significantly enhance the player’s experience on a sport highly impacts on revenues. The game is accessible from both desktop and mobile, as well as an app via Google Play and the App Store.

Just last week, William Hill was in the spotlight for selling an Australian business to Crownbet.



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