Online casino Mr Green today announced that both David Nordberg and Oskar Mühlbach have joined the team.
David Nordberg, who has previously worked with digital gaming companies such as Electronic Arts and King, has been appointed as Chief Marketing Officer (CMO). At Electronic Arts, Nordberg started and headed EA Play4Free Publishing, whilst at King he held the role of Chief Performance Officer.
Commenting on the appointment, Nordberg said: “We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model. Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.
“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns. It’s in this context I’m joining one of the strongest brands in the industry. I’m excited and proud to start a new journey together with a management team which has a vision set on changing the gaming industry forever.”
Oskar Mühlbach has been appointed as Mr Green’s new Chief Operating Officer (COO). As a hugely successful entrepreneur, Mühlbach has been involved with several successful start-ups with the most recent being Footway.
“I am thrilled and honoured to get the chance to join Mr Green in these exciting times for the industry” commented Mühlbach. “The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level.”
Commenting on what has been an exciting day for the company, Bo Wänghammar, Mr Green CEO, said: “I am very pleased to see that Mr Green is able to attract top talent. David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”