Danny Thomas is recruited as new CEO to bring a wealth of experience to premier lotto platform provider
Maltese lotto platform provider Kootac has appointed Danny Thomas as its new chief executive.
Thomas has taken up the new role after working with Brombat Ltd, Gr8odds Ltd and Avinit Online Ltd. Thomas previously served as Kootac’s head of strategy from 2012 until 2014, and will now return to the company to help strengthening and consolidating its performance as both a B2C operator and a B2B service provider.
Danny Thomas said, “It’s great to be back at Kootac. After a couple of years away I’m happy to be back at the company I was instrumental in building. My mission for 2018 is to put Kootac back to the front of the pack where it belongs, at the forefront of the online lottery business and with an enhanced reputation for quality, service and innovation.”
Kootac was is the company behind PlayEuroLotto.com, online lottery betting website, which was founded in 2011. Kootac has more recently been expanding its services offering into B2B online lottery solutions. With clients including Cherry AB’s EuroLotto, the company has been providing iFrame lottery game integrations.
Danny Thomas said, “It’s great to be back at Kootac. After a couple of years away I’m happy to be back at the company I was instrumental in building.”
Commenting Kootac’s B2B strategy, Thomas said, “Our focus going forward will be product, product and more product! I’ll be looking to overhaul our current product selection with the addition of several new and exciting lottery-style games.
“We’ll be simplifying our integration process and offering risk aggregation through our new ‘least cost’ routing tool, which will allow smaller operators to enter the market without massive insurance premium down payments.”
In regards to Kootac’s, he added, “On the B2C level we’ll be looking at regulated markets with growth potential as well as emerging markets. We’re also planning to add flexibility to our core platform, which will allow us to geo-target our products and offer a wider range of lotteries.
“Not only will this provide the wide choice players want, it will also help our B2B partners to implement a winning product, no matter which jurisdictions they’re targeting.”