Companies today face major issues in trying to make the most of their online tools, striving to bring as much traffic to the website as possible and provide optimal content and user experience to visitors.
Responsive Web Design (RWD) is how a site or app is created to provide the best viewing experience on a wide range of devices like mobiles, smart TV’s, computers and tablets. It makes the site adaptable to a multitude of screens with a minimum of resizing, panning and scrolling by the user whilst maintaining the sites navigational structure and ensuring the site is easy to read.
However, it is not all about resizing websites to suit screen sizes, RWD is also about making each site as accessible and interactive as possible across a number of devices and platforms, adapting each site to suit different screens to ensure that the most important aspects of the site remain the most visible and easily accessible elements on the screen whilst still maintaining the original navigation and aesthetics.
Apps must also be created and adapted to include this prioritised rescaling process as the age of the smart phone continues and the devices that these apps and sites access continue to grow and evolve with more types, models and sizes than ever before. As the variation of web browsing devices grows, as does the demand for better designs and enhanced usability of websites and apps. RWD is a must for an app or site to be successful across a varied range of devices and something that all developers have to take into serious consideration.
Mainaining a site and updating content can be an arduous task, especially if you have more than one site with the same content, RWD allows you to operate with only one source code and gives the benefit of only having to perform one site update, as you can see RWD can save time and money and make everything simpler, an essential part of working online today and especially in the future.