Merkur Sportwetten, owned by the Gauselmann Group, has acquired a 50% stake in BetCenter, a Belgian sports betting company
No in-depth details of the agreement have been revealed but the new deal is building on an already successful partnership between Gauselmann Group and BetCenter.
18 months ago, BetCenter has switched to Gauselmann Cashpoint’s multichannel product platform.
Since, then the company has achieved an annual growth of 30 percent.
As part of the new deal, three representatives of Gauselmann will be integrated into the BetCenter board.
Niko Steinkrauß managing director at Merkur Sportwetten stated in an interview with Jamma-Europe.eu, “BetCenter is a quality leader in the Belgian sports betting market which perfectly complements Gauselmann’s international business development strategy.”
“The combination of BetCenter’s local market expertise and the resources of the Merkur Sportwetten network will ideally position our partnership for further growth.”
Managing director and chief executive of BetCenter, Seydi Tekin, added: “This joint venture strengthens our company not only by allowing us to draw on the experience of one of Europe’s leading sports betting specialists. It safeguards our strength to enable us to implement our growth and acquisition plans faster.”