Clarion Events, organisers of ICE Totally Gaming and other major events across multiple industries worldwide, have announced that they are finalising the acquisition of iGaming Business from Electric Word Plc.
iGaming Business provides high-level information on igaming and affiliate marketing through its various channels, such as magazines, websites and reports. The company is also an organizer of well-known Affiliate Conferences taking place every year in Berlin, London and Amsterdam.
Managing Director of Clarion Events, Kate Chambers, explains the acquisition: “We are really excited about cementing our relationship with iGaming Business. Alex Pratt, Michael Caselli and the team have established an important niche within the online gaming space and are regarded as providers of high quality industry analysis and focussed events. Clarion already works closely with iGaming Business and this acquisition will enable us to combine the strengths within the two groups.”
Michael Caselli of iGaming Business said “Both companies aim to facilitate business through information and interaction in the gaming industry. Clarion’s portfolio complements iGaming Business’ and this acquisition benefits our combined clientele.” “This deal contributes toward the continued development of the industry” – he added
Head of Business Information Division at Electric Word plc, Alex Pratt, said: “Clarion is widely regarded as the leading event organiser in gaming and we will be harnessing its expertise in order to improve customer engagement across our events. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing the biggest business-to-business and affiliate events closer will, I am certain, deliver enhanced benefits to delegates and exhibitors alike.”
Alex Pratt, Michael Caselli and other members of the present iGaming Business team will go on driving iGaming Business’s products forward.