Cherry iGaming subsidiary PlayCherry Ltd has been granted a local UK gaming licence for gaming operators from the Gambling Commission.
The company will initially use this licence for CherryCasino.com as its flagship brand, which can now officially be launched in the UK.
Recently relaunched white-label gaming website EuroSlots will also be rolled out shortly after. Meanwhile, iGaming brand Sunmaker, which has always been popular with international players, will be the third one launched into the UK gaming market.
This latest announcement comes as part of Cherry iGaming’s strategy to expand into new regulated jurisdictions. The operator will use its brands to reap the benefits from the UK market, which is known to be one of the largest regulated markets across the globe.
CEO at Cherry iGaming, Jonas Wåhlander, commented on the announcement, saying: “This is an additional step in the evolvement of Cherry iGaming. Through a wide offering we will have a brand for every key customer segment in the UK market, encompassing all types of products to engage with them.”
He went on to say that: “With the current presence and insight we have, combined with ComeOn’s experience, we expect a positive entry into the market and are excited about the potential of this very important market.”
This gaming licence covers both casino and sports betting, and allows the company to engage the entire UK market. Cherry iGaming also holds gaming licences in Malta, Curacao, and Schleswig-Holstein.
Cherry will also be showcasing among many other great exhibitors at SiGMA16 – Malta’s biggest iGaming event of the year. If you’re interested in joining us this week between the 16th and 19th, click here to register.