As part of the integration project between Cherry iGaming and ComeOn!, the Cherry business area will resume the brand ComeOn! moving forward, which will be fully utilised across the business from April 1st, 2017. Branding the company ComeOn! will re-emphasise its operational independence, aligning with other business areas owned and built up by Cherry.
“We are building a Business Area, merging Cherry iGaming and ComeOn !, with a number of brands within it and setting a new unified culture and actionable values. We therefore wanted to take this opportunity to have a really good think about what name mirrors this the best. After spending some time we weren’t able to point to any brand alternative being on par or better than ComeOn!. It’s simply a great name and perfectly summarises our cultural attitude,” says ComeOn! CEO Jonas Wåhlander.
“By clearly branding this business area we are, just as with XCaliber, Game Lounge and Yggdrasil, being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas,” says Cherry AB CEO Anders Holmgren.