Catena Media, the lead generation and online marketing company have expanded their reach with the acquisition of Casino UK. The purchase price which is payable upon completion amounted to €10.6 million.
The purchase was penned on November 30, 2016 and under the terms of the acquisition, Catena Media will consolidate Casino UK and their related assets in their own operation in order to “utilise the synergies” between the two companies.
Casino UK website is estimated to generate a revenue of around €600,000 per quarter with an operating margin of about 80%. Most of its revenue comes from the UK market. They currently provide reviews about UK-facing online casinos popular casino games guides and other gambling related content.
Catena Media CEO Robert Andersson commented on his company’s acquisition in a press release on Thursday stating how pleased they were with the opportunity to strengthen their UK position.
Catena Media also acquired another UK-based and oriented website SBAT, a sports statistics and betting tips website earlier in October at a cost of €3.2 million (with an option for an additional earn-out of up to €10.5 million).
Catena Media was founded in 2012 and proves to be a fast growing lead generation company having offices in the United Kingdom, Serbia and Malta. Their main focus during the past year has been on growing their market position within the iGaming industry by organic growth and strategic acquisition of key affiliate businesses in its main markets of interest.
Within Catena Media’s four-year history, they made gambling news this spring with their largest transaction to date being the acquisition of the Serbian affiliate portal AskGamblers for the amount of €15 million. Within the past several months as well the company has purchased several affiliate brands in the Italian, UK and German markets.