European affiliate network Catena Media has announced the acquisition of PokerScout.com
The Malta-based Catena Media has paid $350,000 to purchase the US-facing affiliate operations of PokerScout.com. The company believes that it is going to “contribute to Catena Media’s brand-first strategy in both the US and global markets”.
The acquisition is also expected to improve the site’s «usability and visibility» in order to strengthen its position in the US, particularly Pennsylvania. Last month, the governor of Pennsylvania Tom Wolf has signed new legislation that will allow gambling online, and will open a new market for regulated online poker and casino games, becoming the fourth state to allow online gaming.
Catena already operates multiple media assets in Pennsylvania and owns several domains tailored to the market.
Henrik Persson Ekdahl, CEO of Catena Media, commented, «We are proud of the acquisition of PokerScout, which is the leading traffic comparison site for the online poker industry.
“This acquisition is well-timed given that Pennsylvania is set to open their market for online gaming. We hope that more states will follow in Pennsylvania’s footsteps,” Ekdahl added. “We have been prepared for a long time and this is a milestone for our continued expansion in the US.”
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