Malta-based online casino Casumo announces their three-year brand partnership deal with the SSE Arena Wembley in London.
Launched back in 2012, the online based casino has been seeking to expand their brand profile in the UK gaming market and has acknowledged their agreement with venue operator AEG Global to become a key sponsor of the SSE Arena.
Casumo will now have a presence at the famous London Entertainment venue that accommodates approximately 700,000 visitors yearly for performances ranging from comedy, music and live TV performances. The arena is also the host venue of ITV’s X Factor live TV Show.
The partnership will also include Casumo’s presence on the internal as well as the external screens. They plan to develop activations, engaging fans over the three year period at selected events as well as reaching venue fans through social media channels.
Nathan Kosky, Vice President, AEG Global Partnerships spoke at the launch of the partnership saying: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.”
“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”
UK Market Manager for Casumo Greg Tatton-Brown also commented on the live partnership: “At Casumo we quickly understood that it is not only about having great casino games but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers”