Casumo announces Sportsbook deal with Kambi
As part of the multi-year deal, Kambi will provide its sportsbook and technology services, with the focus on gamification and social style betting experiences – initially centering around mobile and football. No launch date has, however been specified yet.
Casual bettors and novice sports fans, unfamiliar with sports betting, will be at the core of their marketing strategy: with the focus being on offering players fun betting opportunities. The new product will be integrated in Casumo’s proprietary platform ahead of a new football themed mobile product release.
This rapid growth has come off the back of Casumo’s incorporation of social gaming features, such as player achievements and leaderboards, into real-money games to create entertaining gaming experiences.
“A combination of the Kambi Sportsbook and Casumo’s gamification expertise will attract a different player segment than what we’ve been used to, further strengthening the Kambi network.
“Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements,” he added.
Daniel Durrans, Head of Sportsbook at Casumo, commented: “We’re delighted to have signed this deal with Kambi. This is an exciting and collaborative partnership across product and technology.
“Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform,” he added.
Founded in 2012, Malta-headquartered Casumo is one of the fastest growing brands in the industry, operating in major markets such as the UK and Sweden.