Casumo, iGaming operator headquartered in Malta and exhibiting at SiGMA15, has recently entered the UK market with its adventure-based online casino. It is the company’s first market entry outside Scandinavian countries, where in the last year the number of active players was doubled.
The Casumo’s gaming product, which will now be available in the UK, is based on social gaming mechanics. Players can go through lots of levels, winning trophies and awards that allow them to enter further stages.
To promote the market entry and underline its slogan “erase the boredom”, Casumo carried out a survey among people living in the UK. The outcome shows that on average, British people are bored for 18 days a year and when they do, they are most likely to
To mark its launch the operator commissioned a UK-wide survey on boredom, which it claims shows the British public is bored for 18 days a year on average. But rather than read a book, go to the gym or even talk to their partner, the survey showed that most would reach out for their mobile phone.
Chief Marketing Officer of the company, John Harmander, described the market entry as an “incredibly exciting” time for Casumo, adding, that it’s “just the beginning”.
“Many people’s first instinct when bored is to play a game on their phone, tablet or desktop and we look forward to many thousands of Brits using Casumo’s casino adventure as the perfect antidote for when a serious case of boredom arises,” he further commented.
“Casumo exists to erase boredom and it’s quite clear from our survey results that the British public is bored, with some losing over three weeks a year”, Harmander added.