BtoBet chairman Alessandro Fried gives advice on how to grasp the potential of the market in Italy at Enada Spring
BtoBet’s chairman Alessandro Fried, warned bookmakers and operators about the possible hidden dangers and highlighted the strategies they should adopt to develop a fluid DOT IT business. For further insight, the full report can be downloaded here.
After Italian legislators launched the bidding process for 120 gaming licenses made available from January 2018, only around 10 applications had been presented by February. Around 40 operators are looking to renew current licenses and a forecast of 60/70 new companies predicted by the 19th March.
By the end of the summer there are plans to issue new licenses, which will be able to offer all types of gaming allowed in Italy, such as betting, casino games, poker, virtual, bingo, horse racing and betting exchange.
Recent studies, reporting a growth of +15.5% for the online market in the sole month of January 2018 (compared to 2017), with revenue higher than 485 million euros and an actual outlay of 60.8 million, are confirming the growing potential of the online in the country where 84% of players’ spending is generated by smartphones.
Operators and bookmakers will have the possibility to book a meeting in Rimini, next 14-16 March, with Fried and other BtoBet Group’s experts.