BtoBet, the Malta-licenced supplier announces their partnership with the market leading supplier of end-to-end digital gaming solutions, NXY gaming group. The supplier will provide an integration of its sports betting platform to NYX Open Gaming System (NYX OGS).
BtoBet chief operating officer Kostandina Zafirovska said: “I firmly believe the combination of BtoBet’s technological platform with NYX Gaming Group’s high-quality digital games will perfectly fit players’ needs and expectations worldwide.”
Zafirovska continued: “The NYX OGS Casino solution works seamlessly with the business analysis solution included within the BtoBet platform. It provides real-time and accurate data analysis per customer in order for the operator to automatically segment the player base. Ultimately this allows for the delivery of the right product at the optimal time for every player, using the best performing games for specific promotional activities and more effective ad hoc marketing campaigns.”
NYX executive vice president of business development David Flynn commented in the new partnership saying: “This agreement with BtoBet represents a strong partnership and allows us to further expand into regulated markets. We are delighted to have a partner who can deliver extraordinary knowledge based on Artificial Intelligence and innovation, which we can apply to the gaming experience across our extensive range of desktop and mobile casino games via the OGS. Our design studios conceive ideas and concepts that deliver an exceptional experience to players and operators alike. Partnered with BtoBet’s omnichannel platform, we will elevate the ability of operators to attract, retain and increase the lifetime value of players. We look forward to working with the team at BtoBet and growing our respective businesses.”