The independent bookmaker BetVictor announces the completion of its brand refresh which sees them unifying their entire product offering. The brand’s core message is to guarantee a simple, intuitive and relevant betting experience which is what they are aiming at with their brand refresh. The company desire is for their customers to receive the same quality experience across all channels.
They refreshed their logo earlier in March of this year and committed to in-house technological developments with changes to its casino products and sportsbook. For example, their in-play betting and the launch of a ‘Quick Cash Out’ function which apparently is the fastest way to cash out a bet in the industry.
A partnership with horseracing data provider Timeform was also formed to strengthen their racing betting offerings and offer to their customers the ‘Offer Hub’ which gives them easier access to special promotions.
BetVictor head of brand, Shane Stafford, said: “This release is part of our continued challenge to deliver products that are intuitive and enjoyable to use. We are very pleased with the look and feel of our new site.
“It truly utilises our brand identity, injecting our colours throughout the User Interface has been a tremendous success. We made the decision of stripping out the noise and focusing on the important information; the bet.”