Better Collective has expanded their market by acquiring Pull Media a French digital company. This step is seen as a significant move in their extensively growing acquisition strategy.
Pull Media enables Better Collective to become a leader of the regulated French market instantly.
The acquisition of various Pull Media sites beyond the French market, strengthens their focus markets, such as Germany and the UK.
Despite the big impact they already have on the German speaking market, specifically after just recently acquiring the similar-priced Austrian company SportFreunde GmbH, the company saw big potential in the French company in order to reinforce their position.
The deal was prompted due to the high-quality content generated by Pull Meid. The acquisition will now give the company the possibility to grow at the side of the EGR Nordic Affiliate Award winner of the year 2016.
Automatically, it will enable Better Collective to gain more foothold in markets such as Italy and France, where they previously were less established and to evolve into one of the key affiliates. Furthermore, their amount of employees will increase by an additional number of 35 people which triggers a growth plan in order to extend Better Collective.
More than 200 sites where part of the acquisition and most are related to sports books. The values promoted on the sites from Better Collective align well with those from Pull Media and ensure that the core value synergy is moving forward.
Part of Better Collective’s long-term strategy is to expand its range within some of Europe’s most stable and important markets as well as entering new emerging markets, in which the acquisition of Pull Media fitted perfectly.
Additionally,existing synergies, enable the company to improve the overall performance and to extend the growth across existing and recently acquired sites.
Better Collective’s Founder and CEO Jesper Søgaard said: “Better Collective is really excited to acquire Pull Media and we see it as a great fit for both companies. Pull Media showed some impressive growth in the last few years and now we are looking forward to drive it even further. We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective’s network becoming one of the strongest players in the highly competitive affiliate market.”
Pull Media’s CEO John Samson stated: “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”
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