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Better Collective Attracts Former Microsoft President Klaus Holse

Better Collective, the affiliate network provider has announced the appointment of former Microsoft executive Klaus Holse to the company’s board

The Danish company Better Collective has announced the appointment of the former European president of Microsoft for Western Europe and current CEO of SimCorp, the investment management software solutions provider, Klaus Holse, to its board of directors.

According to the owner of SmartBets, the customisable odds comparison site, Klaus Holse brings an “unmatched level of experience that will help drive the tech company forward”.

Responding to his appointment to the board Klaus Holse said, “The aggregator platforms that Better Collective have already built has truly piqued my interest.

“Considering that the company has received multiple industry awards for their innovative digital products, they are certainly leading the pack within the iGaming industry and I look forward to bring some of my experience to help drive this further.”

Jesper Søgaard, chief executive and founder of Better Collective, said, “We are truly excited to have Klaus join our board. Better Collective has always considered digital innovation as one of its core competences, and Klaus’ expertise will help us develop even further.

“His insights will ensure Better Collective further strengthen its position as the leading international affiliate for the iGaming industry.»

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