Better Collective expands German portfolio acquiring

Better Collective acquiries

Affiliate marketing specialist Better Collective acquires German sports portal WettPortal.

Growing its affiliate M&A drive, Copenhagen-based Better Collective target the German online betting market, adding WettPortal to its increasing web portfolio which includes the recent acquisition of SportFreunde last June.

Operational since 2001, WettPortal is a legacy sports betting directory within the German market. Detailing its acquisition Better Collective management said that it would support WettPortal operations, integrating the website with its platform/network technologies creating improved cross synergy dynamics benefitting German betting consumers.

Michal Kopec, Head of M&A at Better Collective said of the acquisition: “Wettportal is another strong addition to our German speaking portfolio, further improving our position in this important market.

“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how. We believe we will be able to build on the successful operation and drive the business forward.”

In a corporate update, Better Collective commented on the WettPortal acquisition; “In the case of WettPortal, Better Collective is not only acquiring a strong platform, but also the knowledge and market insights that comes from years of activity in the market. As both WettPortal and Better Collective were founded with the common vision to help punters, the complementary skills from these experienced organisations will foster strong synergies as the merger takes hold. Better Collective’s offices in Copenhagen and Nis will also play a vital role in driving the business forward.”

Michael Kosten, Owner of WettPortal supports Better Collective as new owner of WettPortal: “As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company, like Better Collective.

“WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that they will help the platform develop even further, extending its reach, while maintaining WettPortal’s ideology.”

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