Online gambling company Betsson Group AB has declared that its flagship brand – Betsson.com – now boasts over 800 game titles, officially making it the largest mobile casino in the world.
Releasing its latest mobile casino client, Betsson Group updates its product with a new interface reflecting the company’s recent rebrand under the tagline “Anytime’s Playtime”. The product comes as a direct response to customer demand, and incorporates a lighter and fresher style with clearer game titles and jackpot amounts, larger thumbnails, and a completely updated architecture of the casino to offer improved search, filtering, and favouriting, as well as personalisation and recommendation.
Development teams at Betsson have placed user-experience and customer journey as the main focus of its product upgrade, with the mobile casino offering an optimised product layout as mentioned above.
Commenting on the upgrade, Betsson.com Managing Director Fredrik Axelsson said: “We’re very excited to be able to offer such a diverse range of games on Betsson.com’s mobile casino.
“Betsson Group is well known for leading the field in terms of technology, and this further innovation brings Betsson.com to the absolute forefront of the industry”.
The company revealed that its mobile casino was its first product to be built on the firm’s in-house development front-end platform, ‘OBG – One Betsson Group’.
The OBG platform will support the operator’s technology platform ‘Techsson’, connecting all 21 front-end Betsson Group brands.
Betsson.com offers a vast range of first-class online gambling products that include sports betting, online poker, casino games, and many more, in a safe and fun environment. The sportsbook offers more than 4000 sports betting channels, which include a live betting option and a large array of in-play betting opportunities. The casino offers everything from table games to slot machine games, as well as a host of other games.