Swedish online gaming company Betsson AB has announced that Betsafe, its online subsidiary, is the first to launch a gambling app to Apple TV. For the time being, it is only available to Swedish players, but Betsafe will soon be introducing the product to other countries.
Betsson has said that this Swedish launch illustrates its strategy to remain at the forefront of the industry for providing customers with the best possible experience.
Players can download the app directly from their Apple TV and watch a live roulette table in real time from a land-based casino table, providing them with an immersive second-screen experience in their home.
“We always look for new opportunities to develop the customer experience which makes it natural that we meet our customers on their terms and where they are,” said Jesper Svensson, Betsson Malta’s CCO.
“The fact that we have the first gambling app on the Apple TV platform reflects our ambition in enhancing the customer experience.”
Betsson AB’s CEO Ulrik Bengtsson said that the company’s groundbreaking achievement “will most likely set the standard for the entire gaming industry going forward.”
Betsafe Managing Director Jeremy Taylor said that “This is the first of many mobile innovations planned for the next few months, to improve our customers’ experiences and bring them unique sports and casino products on mobile.”
Betsson will be showcasing at Malta’s biggest gaming event in November; SiGMA16. If you would like to come and see Betsson and other exhibitors, click https://maltaigamingsummit.com/register/ to register.
The early bird offer is available until the end of May.