SiGMA iGaming Betfred partners with Racing Post for football content

Betfred Partners with Racing Post for Football Content

Racing Post and Betfred unite for Betfred app’s football content

Racing post has, until now, never joined forces with a high street bookmaker – making Betfred the first of its kind to do so. This will be to offer mobile customers the latest football content package, that is now live on Betfred’s newest mobile and tablet apps.

The Head of Digital Sportsbook at Betfred, Lewis McMillan,  said: “We’re delighted to have launched Racing Post’s industry leading football data package on our mobile product. Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

Betfred’s most recent app is available for download on the App Store and Google Play, offering customers a wide range of football markets along with the Racing Post football data content package that includes match verdicts, key stats for numerous markets and the newest team form for 28 worldwide leagues and competitions.

B2B Director at Racing Post, Eugene Delaney, added: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet. With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.”    

A newly predicted team line-up view will be accessible three days prior to the game and provides engaged goalscorer markets, giving customers a flawless betting experience directly from the line-up page.

Racing Post’s team of football experts write all the independent pre-match betting-focused analysis and tips and are designed to integrate betters, providing access to important information without having to leave the app.



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