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Betclic boosts Sports Betting Portfolio Partnering with Betgenius

Betclic Everest Group (Betclic), the French sports betting operator has boosted their in-play service by partnering up with Betgenius (Genius Sports subsidiary). The three-year agreement began earlier this month which entails Betgenius providing over 130,000 in play events per annum across all the Betclic and Expekt brands and territories.

This partnership, according to Betclic was necessary in order to facilitate the company’s growth and service across its newly targeted European markets being Portugal, Belgium and Italy.

Betgenius offers pre-match and in-play data on over 300,000 sporting events covering 25 sports every year.

Pascal Brouet, Product and Innovation Director at Betclic updated stakeholders and commented on integrating Betgenius in-play services saying:

“As part of our product strategy, we are always aiming to increase our offer to the benefit of our punters. Automation of sports in-play is one of the key areas to achieve this goal. Our clients will be able to bet on more than 130,000 in-play events a year. This doubles our live football events and multiplies our live basketball coverage by four. The partnership with Betgenius – thanks to its professional expertise – as well as all our latest and future innovations, will strengthen our leading position in the sports betting industry.”

Jack Davison, Managing Director at Betgenius also expressed opinions on the firm’s latest partnership concluding: “We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognized pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”

“We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognized pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”

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