Betcenter, Belgian’s retail and online sportsbook operator have reported its launch of their new affiliate programme with the iGaming-focused marketing software provider Income Access, a subsidiary of Paysafe Group. This new affiliate programme for the company’s online sports-betting brand will be managed using Income Access affiliate management software.
The Betcenter online sportsbook holds a licence from Belgian Gaming Commission and was launched back in 2014 while the retail sports betting operation was established back in 2005. There are over 150 retail outlets in Belgium.
Betcenter offers their players a wide range of sports betting options like football, basketball, tennis and hockey. They also offer live betting services for wagering on matches on the go which is available on mobiles on both iOS and Android apps. Besides this, they cover a wide range of languages on their brand along with their cross-device approach including Dutch, English, German, French and Turkish.
This affiliate programme launch allows European affiliates to promote the brand and depending on the number of depositing players affiliates refer, the revenue share commission structure can be up to 35%.
Online Director at Betcenter Wim Cox commented: “It is written in our corporate DNA to look for strong long-term, cooperative partnerships, and the affiliate channel and our partnership with Income Access lets us do just that. With the dedicated technology support of Income Access, the contribution of the affiliate channel to our sportsbook will be win-win for our brand, helping us increase our market share.”
Managing Director of Income Access Nicky Senyard added: “We’re excited to launch Betcenter’s affiliate programme on our software. Given its strong retail presence and brand name recognition in Belgium, Betcenter offers a significant opportunity to sports-betting affiliates focusing on the European market.”