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BET365 Dominates Italy’s Online Sports Betting Market

Bet365 carries on dominating Italy’s online sports betting market, according to new stats based on 2016’s first quarter.

Agimeg.it, an Italian gaming news website, reports that Bet365 gathered more than one-third of all online sports wagers managed by Italian-licensed operators in the three months ending March 31, roughly equal to Bet365’s performance on the FY15 charts.

Italian-licensed operators announced total sports wagers of €970m in Q1, of which €346.2m (35.7%) was wagered with Bet365’s local site. Gala Coral Group’s Eurobet brand was a very distant second with €101.3m (10.4%), while William Hill took third place with €75.9m (7.8%).

The remaining online top-10 read as follows: Sisal €71.3m (7.3%), SNAI-Cogetech €68.4m (7%), Lottomatica €50.4m (5.2%), Paddy Power €45.2m (4.7%), Bwin €44m (4.5%), GoldBet €33m (3.4%) and Unibet €13.8m (1.4%).
Bet365 also unsurprisingly scored top marks on the list of sites providing the best value for punters, with an average payout of 94.8%, followed by Unibet (93.5%) and William Hill (93%). At the other end of the scale, the worst places to wager were Goldbet and SNAI-Cogetech, with reports on the site of average payout ratios of 85.5% and 86%, respectively.

Although Agimeg didn’t break out individual operator stats for the virtual betting sector, it did mention that virtual wagering revenue improved by 11% from Q1 2015 to €47.2m, while the still nascent exchange betting vertical rose by 40% annually to €875k.

The land-based sports betting business handled wagers totaling €788m, €189.2m of which was handled by SNAI-Cogetech, while second place went to Lottomatica with €133.4m and Eurobet not far behind with €126.4m.

Sticking with land-based operations, Italy’s four casinos reported combined revenue of €76.4m in Q1, led by Casino di Venezia with €25.2m. Slots accounted for 62.4% of Q1 casino revenue.

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