SiGMA article

Affiliates conference: top SiGMA speakers to watch out for

The Affiliate & SEO track at SiGMA 2015 will take place on 5th November at the InterContinental Conference Arena. This conference will comprise four presentations that will be delivered during the second half of Day One of the event, following the lunch break.

Eight experts in the iGaming affiliate and SEO industry have been invited to discuss the tools and practices that are shaping the future affiliating marketing. The panels will tackle a variety of topics in this area, namely:

  • Live website audit
  • Emerging trends for big affiliates
  • Monetising social media and boosting SEO visibility
  • Email marketing’s best kept secrets uncovered

(See the full schedule here)

Affiliates, web marketing and SEO professionals will have the opportunity to ask their questions to the speakers and leave SiGMA with the most up-to-date knowledge about their industries.

In this article, we list four top speakers which you cannot afford to miss during this conference.

OryWeihs, Co-founder, XLMedia (Bio)

OryWeihsis an entrepreneur who has been deeply involved in the online gambling and digital advertising industries for over 10 years. He co-founded XLMedia plc in 2007 and serves as its Chief Executive Officer and Executive Director. He leads the group’s business development and strategy, focusing on expanding the groups reach and technological abilities.Weihs is a seasoned speaker at industry events and an internationally-respected speaker in internet marketing.

Ory Weihs will be joining Yancy Naughton, Erik Bergman and Morten Klein to talk about the emerging trends for big affiliates and how to make the most out of them.

“With Malta being an important and well regulated iGaming jurisdiction in Europe, a conference like SiGMA was an absolute necessity. I look forward to participate and give share a speech at this event.”

Ory Weihs, CEO, XLMedia

Michael Finderup, Co-founder, Power Media Group (Bio)

With years of experience under his belt, Michael Finderup is considered a veteran in the online marketing industry, specifically email marketing. He co-founded Power Media Group in Copenhagen and over the past six years has helped over 100 companies to acquire and retain more customers through online marketing, graphic design and programming.

Michael Finderup will be revealing email marketing’s best-kept secrets, including how to collect player data and use it more creative and cost-effective ways.

John Wright, SEO Specialist, Horseshoe Agency (Bio)

John Wright has been working in the gaming industry for a number of years, focusing mostly on consultancy for search engine optimization, conversion rate optimization and user experience and user interface design. He has been coaching affiliates for over 4 years and worked with many other top casino affiliates. Wright also works as an online gambling consultant and writes for the iGamingBusiness and iGB Affiliate magazines.

John Wright and Fili Wiese will be offering affiliates in attendance the chance to win a free live review of their websites and search signals, as well as have any SEO or Google Search questions answered.

Morten Klein, Founder, Klein Group AS (Bio)

Morten Klein was featured as one of the 50 most significant people in the world by Gambling Intelligence in 2012. He is the founder of Klein Group, a lead investor of the publicly-listed Swedish company Cherry AB, where he holds the role of Head of Business Development & Partnerships. Klein is regarded by many as highly-skilled poker player, having won the Norwegian Poker Championship several times and landing numerous top placements in the EPT and WPT.

Mortein Klein will be sharing the floor with three other speakers to share stories and insights about the challenges and opportunities that affiliates face along their journey.

In the words of SiGMA organiser Eman Pulis, “Given the way the igaming industry is evolving, we all agreed that the show should be all encompassing rather than focus one area such as regulatory or affiliates. For the past number of years we have been noticing the three distinct pillars within the industry – solution providers, operators and affiliates – coming closer together. Today’s affiliate, for instance, is fast becoming a successful operator within months. With SiGMA we wanted to offer a 360° igaming showcase in Malta that reflects this trend.”

Co-organiser Dennis Dyhr-Hansen went on to elaborate, “We go that extra mile to ensure that the crème de la crème of the affiliate world attends SiGMA. We approach top affiliates and invite them over to Malta, expenses on us. We also have a number of competitions for new affiliates, were we will be giving out a number of flight tickets and VIP treats. SiGMA is organized by a different team of motivated individuals, which means that we have different leads, we know different affiliates. This, in itself, is a guarantee that operators won’t be meeting the same faces over and over again.”

Learn about the developments changing the way affiliates attract and retain more iGaming players at the Affiliate & SEO Conference during SiGMA 2015. Few tickets remain. Book yours here. Affiliates enter free!

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