AXL Affiliates sponsors Malta’s Heavy Weight boxing Champion Billy Corito

AXL Affiliates are a Global independent iGaming Affiliate Network. With over 1 million daily unique visitors Maltese based company AXL Affiliates sponsors Malta’s heavy weight boxing Champion Billy ‘the Hitman’ Corito.

The Sponsorship by AXL Affiliates of Corito helps sustain and replenish Malta’s ecosystem by supporting a local sporting talent. SiGMA caught up with founder Alex Munteanu who said of the partnership: “Malta has a thriving sports scene and AXL Affiliates are very proud to be sponsoring Heavyweight Maltese Boxing Champion Billy ‘the Hitman’ Corito whom is the best boxer in Malta! It’s important to support and give back to the Island which AXL Affiliates are based.”

Billy Corito

AXL Affiliates are one of the biggest affiliate companies in the world. Established in 2006 they created and have sustained the biggest iGaming affiliate network. The site is currently delivering 5,000 plus depositing players each month from their own network of 500 gaming sites.

Billy ‘Hitman’ Corito was born in Greece but now resides in Gzira, Malta. The champion is without doubt one of Malta’s best known professional boxers.

It is undeniable that AXL Affiliates produce knock out results and with Corito delivering knock outs of a different kind, it seems the perfect match with these two heavy weights.

Malta is host to some 300 gaming companies, 450 licenses and a strong workforce of 10,000 people. It’s fantastic to see another positive aspect from the phenomenal rise, the Island has had as the world leading premier iGaming hub.

To see ‘The Hitman’ in action you can catch him at Medasia Playa Friday 22nd September 2017, where he will fight Igor ‘The Beast’ from Ukraine. The professional bout is sancioned by Malta Boxing Commision.

AXL Affiliates will be attending SiGMA17. The show will be bigger and better than last year, this year’s exhibition will take place at Malta Fairs & Conventions Centre (MFCC) in Ta’ Qali. We decided to go for a bigger venue and create an iGAMING VILLAGE – with six themed bars, three restaurants and two lounge areas all within the expo. SiGMA17 will take place on 22nd- 25th November where we expect 7,000+ delegates; if you haven’t signed up already you can register here.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Launch of redesigned Mr. Green’s online sports wagering website

An updated version of Mr. Green’s online sports wagering website has been launched. The renewal of the domain includes innovative betting prompts that have been created to support punters in placing smarter bets. This is the first of its kind within the industry.

The Mr. Green website, operated by the Stockholm-based company Mr. Green & Co AB, was redesigned to offer customers new features such as the new mobile feature Instant Tennis and the Combi Spin Football service. It also offers clients more than 17.000 bet prompts per week under the stamp of Bet Assist.

As stated by Mr. Green, the innovation of Instant Tennis was developed within the company and the features “engaging visualizations” at the side of “suspense-filled and super-fast betting” provide an “entertaining experience” and allow punters to appoint their own odds. Users can also to spin in order find their favoured match selection.

Features of the new look, which have already been introduced to clients from Ireland and the UK, also encompass improvements to its overall design as well as the navigation facilities. In addition to that, Betterlogic uses the analytical and modelling tool, owned by the developer, to generate new content.

Mr. Green & Co AB’s Chief Executive Officer Per Norman stated: “The launch of our new sportsbook embraces the five cornerstones of our business strategy Mr. Green 2.0 brand; user experience, product offering, geographic expansion and being the leader in Green Gaming. The Green Gaming aspect is especially important since the new features help our customers in making informed betting decisions based on expert insight. I think we offer the first sportsbook that really tries to support customers in betting smarter.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Ladbrokes Coral introduces integrated Match & Player Specials football markets

One of the leading sports betting solutions, Digital Sports Tech (DST) has furthered its partnership with Ladbrokes Coral by powering the top sportsbook’s brand-new combined Match & Player Specials markets.

The markets which were introduced by Ladbrokes and Coral for the new Premier League season will have DST’s proprietary player props. Hence, same-game accumulators incorporate the props in addition to the most popular match markets.

These accumulators are driven by DTS’s recent Quick Pick Accumulators solution, allowing the users to experience a combination of match and player prop markets from one particular game by accounting for probability appearing in the accumulator.

A few examples include:

Chelsea to win, under 10.5 corners and Kante to make 3+ tackles

Arsenal to win, Lacazette to score and Ozil to make 2+ assists

The DST’s Feed Handler solution is being used by Ladbrokes and Coral. This customised solution allows the operator’s trading teams to generate their personal player prop and accumulator markets. The console automatically powers these to the operator’s front-end.

Every market that gets created is also settled automatically and priced dynamically by the brand-new proprietary platform of DST.

Ari Lewski, in the position of Executive Director at Digital Sports Ltd stated: “With the new football season in full-swing, we’re thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets. The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets.“

Ladbrokes Coral Digital product director Gary Gallagher expressed: “We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets. Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral. DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Tain signed multi-year deal with VSoftCo to improve market position

The software developer company VSoftCo and Tain signed a multi-year deal to integrate VSoftCo’s entire portfolio of online games into the mixed-vendor platform Tain. In the partnership VSoftCo’s leading virtual football products such as the new casino game Spot the Ball and Fantastic League will be included.

VSoftCo’s chief commercial officer, Simon Westbury, stated: “This partnership is very exciting for VSoftCo and one that we have been working on for some time.We are delighted that Tain has chosen us to partner with them in the distribution of our virtual sports and casino content. We cannot think of a better partner to expand our online business with and I am confident that we can support Tain and their customers in growing their existing business.”

This collaboration was also welcomed by Tain’s Sales Director, Christian Hellman, with the words: “This addition of VSoftCo content and long-term partnership will further strengthen Tain’s position in the market and expand our portfolio of products even more. I am pleased to be working closely with VSoftCo and am certain this partnership will give our operators additional strength and assist them to further serve their players.”

This statement signals a return of VSoftCo, which were a supporter of this week’s Betting on Sports conference, to bring back their focus on virtual sports, after entering a new market last month by signing an agreement with Link2Win to integrate their portfolio of ‘Linka’ games.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Argyll Entertainment upgrades to SBTech’s full platform solution

SBTech has become the technology partner of Argyll Entertainment in a deal that sees its fast-rising UK sports betting brands SportNation and RedZoneSports leverage the industry-leading technology, automation and tools the SBTech platform offers.

Upgrading its provider to SBTech represents a critical dimension of Argyll’s expansion strategy, as it targets wider brand recognition and greater market share in the UK.

SportNation (formerly BetonBrazil) launched just before Euro 2016, with RedZoneSports, Argyll’s American sports-focused brand, debuting shortly afterwards. With improved price differentiation and trading control, both brands will now benefit from the enhanced user experience provided by SBTech’s Chameleon360 iGaming platform.

Players will enjoy world-class coverage, multi award-winning in-play betting, thousands of bet types across 60+ sports plus a wealth of cutting-edge features, including flexible cash out, price boosts and enhanced accumulator betting.

Argyll required trading tools with a difference and this is what the SBTech platform provides for them to manage their business more effectively. Built around a best-of-breed sports engine, they can now offer unique odds, manage risk, apply specialised payouts, set betting limits, and control sportsbook liability, all in real time. The platform also incorporates market-leading automation tools for CRM, payments, reporting, bonusing and data-generated personalisation.

Stuart Tilly, CEO of Argyll Partners said: “We are delighted that our family of brands is now powered by SBTech’s sportsbook and full platform solution. The time is right to offer our players a richer offering and a broader range of betting opportunities, boosting the profile of our brands and driving turnover with a more enhanced solution. Considering its proven track record for innovation, unrivalled live betting and deep knowledge of British, American and global sports, SBTech was the clear choice moving forward.”

Ian Bradley, CPO of SBTech, commented: “This new partnership with Argyll Entertainment is further evidence of our rapidly expanding footprint in key regulated markets worldwide. We have extensive experience of driving operators to market-leading positions through our solution and I’m confident that both SportNation and RedZoneSports will now rapidly achieve their full potential. I am looking forward to working closely with them on extending our US Sports product with the combined efforts of both teams.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Sky Betting & Gaming terminates Affiliate Hub programme

Sky Betting & Gaming (SB&G) has announced that it has shut down its affiliate marketing programme today.

The online gambling group will intend to stop its Affiliate Hub operations by 2 October 2017, ending all commission and player referral arrangements with its existing affiliate marketing partners.

SB&G has further stated that September will be the last month of operations for the Affiliate Hub programme which it will terminate indefinitely. The company has requested marketing partners to take off all current marketing material from referring websites.

Furthermore, SB&G mentioned that it had decided to shut down its partner marketing programme because of ‘growing regulatory issues’. Besides, SB&G doesn’t see its affiliate programme as not applicable for its business operations.

“As you will be aware, the regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and level of compliance. In order to continue to operate in a compliant manner, we feel that operating the Programme is no longer viable and that managing the output of affiliates presents a significant risk to our business from a regulatory perspective. It is for this reason that we have chosen to terminate the Programme.”  SB&G stated in its affiliate programme final note

The news of SB&G’s decision to terminate its Affiliate Hub performance was shocking for affiliate marketing stakeholders.

During Gambling Portal Webmasters Association (GPWA), numerous affiliates have condemned the decision of the company as they believed the marketing programme to be strong and effective.

Besides, the management of SB&G has been criticised for operating leading affiliate website, and by affiliate marketing community. For now the management of SB&G has announced their final decision on its programme termination.

In related betting news, the site Betulator makes it really simple to calculate your returns for any type of bet you have placed. You can compute single bets right through to more complicated bets such as a Magnificent 7.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

ESports: Is it Time for iGaming Companies to Cash in Now?

Football continues to be one of the biggest sports in the world not just in terms of viewership, but also in terms of the revenue it brings to the plate through betting. Gambling on football is huge and it is the biggest driving force behind the industry. BBC Sports came out with a report in 2013 about the industry being worth around $1 trillion a year; football is understood to contribute around 70% of those figures. However, recent years have seen rapid rise from the world of e-sports.

Arrival of Major Tournaments

Only a decade ago, video games were largely regarded as a favourite pastime but the growth of the e-sports has been tremendous and rapid. Today, it is possible to come across major tournaments involving e-sports like Counter Strike: Global Offensive or DOTA. These are some of the popular games at major tournaments, while individual tournaments also exist for these sports. A true sign of the industry moving away from being considered as a hobby or a pastime is the amount of work being put in by the gamers in order to achieve success; it would not be uncommon to see a professional gamer train for around 12 hours in a single day.

Esports Tournament

Esports Tournament


E-gamers have now started achieving celebrity status just like in the case of real-world sportspersons. FIFA tournaments may have a substantially lower prize pool compared with the other e-sports, but it has provided the opportunity for e-gamers to sign up with a real professional football teams. The partnerships being made have also extended into the world of online casinos and major betting companies. Betway E-Sports recently signed up as a partner with Ninjas in Pyjamas – a renowned team when it comes to the Counter-Strike: Global Offensive squad.

Betting Markets

Aside from getting more involved with the gamers and the sports in general, one can also find bookmakers and online casinos are ensuring that fans are also able to interact much more. Betradar have been able to come up with partnership that allows them to provide odds on e-sports to major bookies across the world. Gone are the days when football used to get majority of the markets when it came to each event. Today, Betrader has helped e-sports punters get more than 90 high quality events to bet upon in the first tier of the e-sports.

Punters who bet on the football event will be able to get their hands on multiple betting markets like half-time/full-time, correct score, first goal scorer, anytime goalscorer, and number of goals from a player. It is estimated that each football event will get around 200 markets from various bookmakers around the world.

eSports Spectators

eSports Spectators

Prize Money

There is a huge differential when it comes to price money being offered in e-sports as of now. Some of the popular games like Counter Strike: Global Offensive, DOTA 2, League of Legends, and StarCraft contribute the biggest chunk of prize money in e-sports. Today, it was in the region of around $200 million, and it has already made several e-gamers as millionaires. Yet, the popularity is expected to increase in the coming years and this would lead to a substantial jump in the prize money. The various e-sports tournaments around the world in 2017 is expected to be witnessed by around 350 million viewers, but it was only around 150 million viewers three years ago.

E-sports viewership is expected to increase to a whopping 500 million in the next three years. This would be met with an equal amount of increase in sponsorship and the quality of the gaming.

Traditional sports is incredibly popular when it comes to selling media rights, and it manages to gather most of its revenue from this medium. E-sports has a big disadvantage on this front, but it is expected to improve in the next three years.

Betting Opportunities

The clear increase in the popularity of e-sports is a huge boon for iGaming companies. There is already a clear shift towards this industry, as companies do not want to be left out of the race. However, the betting market is still at a nascent stage and it is expected to evolve as the years go by. The interest shown by the iGaming companies in e-sports is understandable considering the huge potential available. The number of fans are expected to increase with every year, and those fans want to start their interactions with tournaments like the League of Legends World Championship in a far bigger way.

E-sports betting is on the rise and sports have every reason to fear at this ascent.

The future of eSports betting

There is no denying that the eSports market has expanded drastically over the last few years and it has become a popular pastime to watch pro players battle it out in their favorite games. These Twitch chart toppers include Counter Strike: GO, Dota 2, League of Legends and Overwatch, though the number one issue still remains the viewership numbers. If we compare these figures to those of mainstream sports, they are merely a blip on the radar. So, what does the future of eSports betting have in store tfor the gaming industry?

The Ever Growing Fan Base

It comes as no surprise that eSports don’t draw in the same viewer numbers as major sporting events – while millions tune in for major football events, the numbers around eSports events are much lower. However, this doesn’t mean that the world of eSports is not going anywhere, quite the contrary, there has been a year on year increase in the number of people who are watching eSports at events and at home. According to Newzoo, there are an estimated 148 million eSports fans and enthusiasts around the world. This number will increase over the next few years as more and more millennials are watching eSports on a regular basis. Newzoo have estimated that almost 22% of males under the age of 35 in the United States watch some form of eSports. This puts it almost on par with ice hockey and baseball, though this is for all eSports combined.


Revenue Growth and The Media

The industry saw massive revenue growth last year and this is estimated to be doubled to over $1 billion by 2019. These are promising figures for something that was until recently only viewed as a hobby by our parents’ and grandparents’ generations. The younger fan base means that platforms such as Twitch, Smashcast (formerly Hitbox), YouTube Gaming and Mirrativ have become ever more popular as the so called Y Generation moves away from mainstream media such as television. However, this has not stopped cable television stations from trying to swoop in on the action.

The Games

eSports is a loose term for any form of professional gaming and includes a large selection of gaming titles that feature great competitive play. The competitive play aspect is the greatest draw cards for these games and is one of the main reasons why so many of these great titles have gained large followings in recent years. Another reason for these games’ popularity is the fact that many of them will run on lower end computers and this makes them very popular among gamers with even the most basic budget gaming PCs.

Viewing Figures

If we look at the figures from January to June 2017, there are three main contenders in the eSports world. Counter Strike: Global Offensive, Dota 2 and League of Legends dominate the top three spots of the top 10 list of Twitch views. League of Legends has a staggering 26.1 million viewed eSports hours on Twitch in June and Dota 2 came in second with 23.5 million viewed eSports hours. Trailing behind them in third place was CS: GO with 10.2 million viewed eSports hours. While these figures will fluctuate from month to month, it is clear that they are go-to games for eSports and betting.


The Current Betting Scene

It will come as no surprise that there are already a number of betting sites on the internet that are dedicated to the world of eSports. Typing in “eSports betting” into your given search engine will bring up a substantial volume of search results related to this very topic. The real question is, how many of these are sites of substance and how many of them are merely fighting for their place among the best betting sites at the moment? One thing is clear, and that is that the top 3 Twitch contenders are also among the most popular games to place your bets on. Much like any sport, there are odds and an in-depth knowledge of the various teams and players will mean the difference between making a profit with a firmly placed bet, or blowing your bank on a badly thought out bet. Generally, enthusiasts and fans are more willing to bet on the outcome of a game due to their in-depth knowledge of the games and teams, however, there is still the issue that a good portion of these fans are under the age of 18. This means they are not legally allowed to bet on the outcomes of any league matches, so despite their knowledge, they still remain a market that cannot be tapped.


The Future Betting Scene

The forecast for the world of eSports is very bright and this is great news for those who have their finger on the pulse of this market when it comes to betting. With revenue on the rise and set to double in the next 2 years, it makes sense to get into the game now while it is relatively small. We use the term relatively small very loosely due to the fact that it is already a large market. Nonetheless, it is set to grow and has the potential to expand exponentially due to the fact that more and more people between the ages of 16-49 are enjoying the world of eSports. The current fans who cannot legally bet on any games will soon find themselves coming of age and will become part of the ever growing pool of fans and enthusiasts that are willing to place their money on the table for their favorite teams and games. The top games are also unlikely to change in the near future and it will more than likely be follow up games of the current top 10 that will take their place.

Wrapping It Up

The world of eSports has definitely grown and will keep growing for some time to come. The fact that many of the Y Generations or Millennials as we like to call them are more focused on video games than traditional sports speaks volumes for the potential of this market. The current generation of fans will soon join a class of gamers who will legally be able to place bets on their favorite teams and titles, making for a very optimistic forecast for those currently running or looking at starting a dedicated eSports betting website.


Tempobet renews Burton Albion deal

Tempobet renews Burton Albion deal, shirt sponsorship to continue after successful debut season.

Tempobet has agreed a new deal to remain as primary partner and shirt sponsor of Burton Albion Football Club for the 2017/18 Championship season.

Last year’s agreement was the biggest in the club’s 67-year history. The renewal will see the online sportsbook’s logo remain on the first team shirt, as they prepare for the new campaign having successfully retained their second-tier status.

Transfer record signing Liam Boyce with assistant manager Gary Crosby

Tempobet will also continue to be prominently advertised throughout the Pirelli Stadium, while also featuring on the club’s training tops.

Tempobet CEO, Tim Peters, said: “We’re excited about renewing our sponsorship with Burton Albion, showing that our working relationship continues to go from strength-to-strength.

“It was a season to remember last time with some terrific battling performances, and we were really happy to have been part of the journey.”

Fleur Robinson, Burton Albion Commercial Director, said: “We are delighted to continue our successful partnership with Tempobet. The Championship is a high-profile league and having an international company such as Tempobet as our main shirt sponsors for a second season demonstrates that.

“I’m now looking forward to working with them over the course of the 2017/18 season and continuing our successful journey together.” was founded in 2007 and now offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.

Among its brand ambassadors is former Real Madrid star and World Cup winner Roberto Carlos.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

BetConstruct Powers Tipsport with Live Scouting Data

Award-winning technology provider BetConstruct has signed an agreement to provide its Live Scouting Data Service to Tipsport, the largest betting operator in the Czech Republic.

The partnership with BetConstruct will enable Tipsport to improve its pre-match and in-play betting offering and engage more players through the coverage of unique sporting events.

“BetConstruct enables us a very flexible approach with their services which we were looking for many years before. It is very comfortable to work with their platform. They can meet a partner’s request very operationally which we greatly appreciate,” says Petr Komárek, Odds Portfolio and Data Specialist at Tipsport.

“We are happy to have Tipsort as one of our partners in the Central European region. Using the live scouting data from BetConstruct, with the coverage being that broad, will allowTipsport to deliver unrivalled experience to its players,” says Anna Poghosyan, BetConstruct’s International Development Director.


Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?