10Bet Partners with Bundesliga Club VfL Wolfsburg

One of the leading international online operators, 10Bet, announced an exclusive partnership with Bundesliga club VfL Wolfsburg.

As the Exclusive Betting Partner of one of Germany’s most inspirational football clubs, 10Bet branding will feature on pitch-side advertising, LED screens and interview boards during all league and cup games at VfL Wolfsburg’s 30,000-capacity Volkswagen Arena, as well as on all VfL Wolfsburg print media and the team’s official website.

The collaboration is the latest in a series of marketing initiatives being implemented as part of 10Bet’s aggressive expansion into new markets in the lead-up to next year’s FIFA World Cup in Russia, including the ongoing penetration of DACH markets and other key arenas.

10Bet will be offering a series of betting specials on VfL Wolfsburg matches throughout the season to celebrate the deal. There will be also a great chance for players to win one of two VIP tickets to each of the club’s home games.

 

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While 10Bet is currently discussing a potential shirt sponsorship of an English Premier League club for next season, there is a number of other options with leading international brands.

VfL Wolfsburg  has experienced a rapid rise in recent years, and established itself as one of the most prominent teams in German football, with an impressive record in both local and European competition.  The club won the Bundesliga in 2009, finished runners-up in 2015, the same year they won the DFB-Pokal Cup, and regularly competes in Europe.

Oshri Kostiner, 10Bet CMO, said, “We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years.

“This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay!”

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SBTech Launches Mobile-Focused Add2Bet Enhancement

SBTech announced the launch of its newest cutting-edge Live Betting feature called «Add2Bet»

Today, the leading sports betting solutions provider to the online gaming and betting industry, SBTech, announced the launch of Add2Bet. The new Live feature enables players to immediately use cash out value of an open bet to create a new double, treble or acca by combining it with new selections.

Add2Bet is one of a series of recently-launched mobile-focused enhancements to SBTech’s market-leading sportsbook solution, designed around simplicity and ease-of-use.

The new feature is going to strengthen the company’s position as the in-play betting market leader. SBTech has won EGR B2B awards for its live product for the last four years. It is expected to have a positive effect on SBTech operators’ turnover by appealing more effectively to millennials and giving players more control over their betting.

Tom Light, SBTech Senior Vice-President of Business Development, said, “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

SBTech launched Add2Bet following in-depth research with a sample of 200 players earlier in September 2017, against a control group of 50 users from the same segments with the feature disabled. Each player used his or her own betting account with £200 credit supplied by SBTech.

Key findings were that:

  • Under-35s are early adopters of the feature – users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.
  • Of the total betting volume generated by the sample group, 7% of English Premier League live bets were placed by using Add2Bet to change an existing live bet.
  • Nearly 70% of players who use Cash Out for an average of 40% of their betting activity placed a bet using the new feature.

 

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SBTech Wins in Sports Betting Supplier of the Year

SBTech Strengthens Market Position In Italy With Win In Sports Betting Supplier Of The Year Category At EGR Italy Awards 2017.

SBTech, the leading sports betting solutions provider for regulated markets, has once again strengthened its position in a key regulated market by winning the Sports Betting Supplier of the Year category at the EGR Italy Awards 2017 ceremony held in Rome on Monday evening.

SBTech‘s sportsbook solution was rewarded for the innovation, commercial success and positive feedback it has received since launching in Italy in with NetBet.it in 2016.

SBTech’s partnership with Netbet.it has seen it grow its market share and establish itself in this most competitive and dynamic regulated market.

Luca Desideri, Country Manager for SBTech Italy, commented, “There is no greater form of recognition than when it comes from your peers. To win this award after our first year in this market is testament to the dedication of both of our team and the team at NetBet.it. Furthermore it highlights the success of our strategy and approach in a regulated market which is, technically speaking and regulatory-wise, one of the most complicated and competitive in the world.”

SBTech’s Italy platform includes a fully responsive user interface allowing for a seamless player experience across desktop, mobile and tablet, which plays a key role in providing localised offers to players worldwide.

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Oulala Pens Deal With Marsbet

This partnership will allow Oulala to penetrate the European and Brazilian market

Daily Fantasy Sports B2B provider Oulala has signed an agreement with Marsbet to integrate its football management game directly into their iGaming platform.

This is the first-ever agreement between a licensed B2B skill game operator and an iGaming company. Oulala will provide its game, which can be seen here, for three brands across the Marsbet group. The game was officially launched on Thursday ahead of Turkey’s biggest football match between Galatasaray and Fenerbahçe.

”We warmly welcome Marsbet as a member of our B2B Network,” said Benjamin Carlotti, Oulala’s Managing Director. ”Sports betting operators are now fully convinced of the benefits that come with offering DFS to their clients. The Oulala Network fits the exact needs of the new generations and it also generates long term loyalty.”

Marsbet, established in 2013, and the new brand Piramit Casino would include the innovative football management game which will complement their existing offers such as an online sportsbook, bingo, casino games and poker.

”We are delighted to offer our customers something new,” commented Ioannis Ntousias, a senior member of Marsbet’s marketing team. ”We believe that Oulala’s skill-based monetised football management game is the perfect tool for them to put their knowledge to the test against each other. We have high hopes that it will attract new users and retain existing ones thanks to its social structure.”

Oulala, the recipient of a B2B skill games licence granted by the Malta Gaming Authority (MGA) in March, has so far secured a white label agreement with Bravio Gaming and Orange Africa as well as a partnership with Game Interaction Group. The company will announce another important deal in the near future.

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Aspire Global Names Morten Hauge as Head of Sports

Aspire Global Names Head of Sports in Preparation for Sportsbook Launch

Aspire Global, the complete iGaming solution for operators and white labels, has announced the appointment of Morten Hauge as the company’s Head of Sports.
With the imminent launch of ASG’s sports betting product, the company has made extensive efforts to recruit an experienced Head of Sports with the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets.

Hague has a 12-year track record in sports roles at some of the largest iGaming operators, including Unibet, Betfair and Betsson, where his role revolved around creating and implementing a data-driven sports life cycle strategy.

With additional experience in Commercial Activities, CRM, Customer Journey, Trading, Risk Management and Product, Hauge brings a uniquely extensive skillset to the table at a critical juncture in ASG’s rise.

Tsachi Maimon, CEO of Aspire Global said: “It is important for us not only to offer the leading sportsbook product, but also to have top-level talent with the experience necessary to monetise it most effectively. I’m certain that Morten will be a great addition to our team and will contribute greatly to our projected growth, both in terms of sports and overall.”

Morten Hauge added: “I am genuinely honoured to join ASG, and am relishing the opportunity to begin work on creating one of the best sportsbook experiences in the industry, using my extensive experience and knowledge of both client demands and player behaviour.”

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Altenar and BetRebels Extend Their Long-Term Partnership

Established sports betting solutions provider Altenar has announced the extension of their long-standing partnership with BetRebels, leading online sports bookmaker

The long-term partnership of Altenar and BetRebels has started in 2013 with an initial acquisition of software for virtual sports, and has now evolved to a rewarding migration of Alternar’s full sport book services earlier in this year.

BetRebels holds gaming licences in both Malta and Greece. During the second-quarter of 2017, the company made the decision to move their entire sports business to Altenar’s sports betting solution.

Dinos Stranomitis, Altenar Director, said, «We believe this decision will significantly boost profitability, they tested our software for years and enjoyed unprecedented growth, so when the opportunity arose they decided to invest fully in our sports betting solution.»

Altenar provides a fully-managed sports betting solution. Key features also include a casino and games portfolio, premium data feeds, payments & licensing, multi-brand management, a transition to own license service and comprehensive bonus systems, as well as trading and business support services on a 24/7 basis.

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Sports Information Services Will Relaunch Its TV Service

SIS Announces Relaunch of Retail Service

SIS (Sports Information Services), a leading supplier of products and services to the retail and online betting markets, has today announced a significant relaunch of its retail TV service to bookmakers.

There will be a short period of transition on the SIS FACTS and SIS+ TV channels for British horse racing content from the end of 2017 when SIS’s rights for the Northern courses expire, to 1st April 2018, when horse racing content from RMG courses will be introduced to the SIS service. Reflecting these changes, SIS’s new service will be introduced in two phases – one from 1st January 2018, and the second from 1st April 2018.

From 1st January the SIS FACTS channel will still include British horse racing from Chelmsford City, Leicester, Stratford, and Taunton, along with Irish horse racing. In addition to international horse racing from France, Germany and UAE, the channel will have additional horse racing content from Latin America and the USA, and increased virtuals content, to complete the racing schedule. British greyhound racing and 49s numbers and established virtual racing will also remain.

The SIS+ channel will continue to feature British and Irish horse racing and greyhound racing, Indian and UAE horse racing, as well as the overflow of French and German horse racing, and additional virtuals.

On 1st April 2018 the SIS service will be provided across two complementary channels to reflect the increased volume of content, and the second channel will ensure that content is covered as thoroughly as possible with more build-up.

Paul Witten, Product Director at SIS said “After much anticipation, we are pleased to announce the relaunch of the SIS service, which have been a staple within British and Irish betting shops for over 30 years. We have worked to ensure that the SIS service schedules are optimised for customers’ needs, and will maximise value for bookmakers”.

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Downloads of Playtech BGT Sports’ BetTracker app double

Start of football season prompts surge in popularity

Downloads of Playtech BGT Sports’ BetTracker product have more than doubled since the start of the football season, according to the leading supplier of Self-Service Betting Terminals (SSBTs).

The innovative app, which allows retail customers to track and cash-out bets on their mobile devices which have been placed on the company’s in-shop SSBTs, even without an account, is currently available in more than 2,000 shops around the UK and Ireland.

Set to go live on the GooglePlay store, it has recently seen a surge in popularity with more than 30,000 bet tickets scanned and transferred to the app since the season began.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said customers had been attracted to the convenience of managing betting activity on their own device without the need for an online account.

“BetTracker has been very well-received since its launch and has really taken off in the last few weeks.

“It’s a unique app that provides players with the ability to track their bets on the move and cash out if they choose. From an operator point of view, it increases the number of bets placed in shops by appealing to both new and existing customers. It also directly increases revenues as more bet tickets are ‘cashed out’ once they are transferred to BetTracker.

“We were expecting it do well and haven’t been disappointed. We’re now confident it will be taken up be even more shop customers as we head towards the all-important World Cup next summer, with our operating partners reaping the rewards.”

BetTracker was first launched with BetFred in May 2017, before going live with JenningsBet, Boylesports, and David Pluck in July.

It has subsequently been deployed by independent operators Joe Jennings, Corbetts, Chisholm, and Sean Graham.

The app, which is available on Apple and Android devices and is bespoke to each operator, allows customers to scan their sports bets to their mobile devices after placing them in-shop on a PBS SSBT.

They are then able to monitor the progress of their bet tickets via visualisations and scoreboards and cash out if they choose, before returning to any of the retailer’s outlets to collect their winnings.

 

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Maltese La Salle Handball Club Sponsored by Multilotto

La Salle Handball Club now sponsored by Multilotto. New deal will help club which has 13 teams and supports numerous community projects.

A Cottonera-based sports club that prides itself on supporting good causes in the local community has received a boost after being sponsored by Multilotto, one of the island’s major gaming companies. La Salle Handball Club was founded in 1998, winning the men’s senior division title in the same year. Since then the club has grown significantly and now has 13 teams for men and women across a variety of age groups.

As well as amassing over 60 trophies, the club has developed a family environment for its players and has also given back to the local community by organising events such as blood donation drives and locality clean-ups.

In addition to this the club maintains a strong relationship with the local school, continuously promoting the sport to its youths in order to encourage a healthy and active lifestyle.

The club recently grew further after merging with fellow Maltese Handball side HMS.

Newly elected La Salle Handball Club President Dr. Robert Cachia revealed his delight at the new sponsorship deal with Multilotto by saying, “It is a great honour for us at La Salle Handball Club that such a trend-setting company such as Multilotto has agreed to partner with us for the upcoming handball season. Their passion and trust in our vision will undoubtedly be an excellent catalyst for the future of our beloved handball club.”

Meanwhile, Multilotto COO Marcus Cordes said, “We’re really pleased to be able to support La Salle HC. For nearly 20 years this impressive club has provided support and sporting enjoyment to the local community. We’re delighted to be involved with such a great local team. We have already shown our commitment and appreciation to Malta by making significant donations to the Community Chest Fund and this latest sponsorship deal highlights our desire to be fully integrated with life here on the island.”

Multilotto offer their customers the chance to bet on the world’s biggest lotteries in order to win the same prizes, including the jackpot. Jackpots available include America’s giant Powerball and Mega Millions.

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SBTech Wins CEEGC Award

SBTech Wins Best Overall Sports Betting Software Provider CEEGC Award

SBTech strengthens leadership position in Central and Eastern Europe with Best Overall Sports Betting Software Provider award at 2017 CEEG to add to 2016 win in same category.

Sports betting solutions and igaming platform provider SBTech has strengthened its market lead-ing position by winning the award for Best Sports Betting Provider at the 2017 Central and East-ern Europe Gaming Conference (CEEGC) for the second year running.

The CEEGC award for Best Overall Sports Betting Software Provider makes it a double in two years for SBTech as the company walked away with the prize in 2016. The award is also a demonstration of the market-leading qualities that have made SBTech the fastest growing bet-ting and igaming solutions provider in the sector; as shown by its recent agreement to launch with Sky Bet in the German market.

Richard Carter, chief executive of SBTech, commented: “The Central and Eastern European markets are vital in terms of realising our vision of providing software and services in every regu-lated market and we are absolutely delighted to have won the award for Best Sports Betting Pro-vider at the 2017 CEEG. As a company we’re very proud that the quality and depth of our prod-uct is recognised in this way and we look forward to expanding further in the region.”

The 2017 CEEG conference took place in Budapest this week, with the awards voted on by the attending delegates. SBTech’s chief commercial officer Andrew Cochrane gave a key note presentation on the omni-channel player journey.

Zoltan Tundik, founder and organiser of the CEEG, added: ”As the winner of the Overall Sports Betting Software Provider category, SBTech was voted for by almost 72% of CEEG delegates, which shows just what an overwhelming choice it was for the award. We were really honoured to see all the major brands shaping the industry present at the conference and the awards ceremo-ny and look forward to building on this key event for the region.”

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