Danske Spil becomes majority shareholder of CEGO

The national Danish lottery and gaming operator Danske Spil has just signed an agreement that sees the company becoming majority shareholder of games developer company CEGO, netting 60% of the total shares.

CEGO’s owners will keep on carrying out the day-to-day operation of the company from its Aalborg main offices, situated in an industrial and university area in the North of Jutland, Denmark.

The acquisition forms part of Danske Spil’s strategy to firther strengthen its positioning in the Danish online gambling sector. In a follow-up statement, the company said, “With the acquisition of shares in CEGO, it will allow Danske Spil to consolidate and strengthen its market position in the increasingly popular Danish casino market.” The company added, “CEGO gives Danske Spil the opportunity to have access to unique and powerful game development capabilities in a market with high demands… and development.”

888 Poker drops Suarez sponsroship deal

Without hesitation, 888 poker said yesterday it had ended its deal with striker Suarez after he was banned from all football-related movement until the opening of SiGMA2014 (end of October) for gnawing an adversary in a World Cup game against Italy.

The wagering firm had marked an arrangement with Suarez just a month ago, after a season in which he scored 31 objectives for English Premier League club Liverpool.

“Lamentably, after his activities throughout Uruguay’s World Cup match against Italy on Tuesday, 888poker has chosen to end its association with Luis Suarez with prompt impact.”

World body FIFA gave the Uruguay player a nine-match international suspension and a four-month restriction from all football-related activity after he bit Italian defender Giorgio Chiellini. He arrived home on a private plane from Brazil yesterday, Friday 26th, at a military airfield in Montevideo and went to see his mother in a spa resort close to the capital.

The president of Uruguay, Jose Mujica, scrutinized FIFA’s choice to boycott Suarez over his third gnawing offense and blamed the representing body for venting its outrage on “a small country”, adding that it would “not cost FIFA much to be cruel with Uruguay as it is a small country.” The discipline was a “demonstration of animosity” against Uruguayan fans.

Anchovy Luxury solidifies its business portfolio

Anchovy Luxury, one of the SiGMA exhibitors, are proud to announce that Anchovy Luxury recently became a Google Partner agency. The Google Partner program provides AL access to the search engine’s promotional offers, innovative marketing resources, engagement in beta tests and industry insight.

The program is also a rubber stamp of approval from the giant search engine, shedding light on the fact that Anchovy Luxury is serious its business. In addition AL have established a strategic partnership with IM.MK, a Facebook-preferred development agency, with head offices in Macedonia.

Although gamification strategies have previously been the main focus between AL and IM.MK, the redesigned partnership will see AL cooperate on other aspects within the digital marketing industry. A key component of this partnership will witness the transfer of knowledge between a certified Google partner and a Facebook preferred marketing developer.

Final touches for ‘Champagne Wars’ this Saturday!

SiGMA and Events by Martin have partnered up, and are hosting Champagne Wars this Saturday at Cafe del Mar, Buġibba. An anticipated 1,000 strong igaming crowd is expected to this unique summer party; plus, a few special surprises are lined up!

Champagne Wars is an Mediterranian/Scandinvian fusion style, over the top pool party organised on a yearly basis in the prettiest infinity pool in Malta, Cafe del Mar. This year’s edition is taking place this Saturday and event organisers Martin and Pierre have a remarkable concept that has never been done in Malta before. The 2014 edition of Champagne Wars will bring world class entertainment and crazy over the top happenings throughout the day and is headlined by one of the biggest DJs worldwide, Dirty-South.

Following Champagne Wars, Events by Martin will also be responsible for a number of leisure and networking events in the run up and during the Summit of iGaming in Malta later this Fall.


Merger of Malta-based iGame and PlusOneDreams

A recent event at Bedouin, Westin Dragonara, witnessed the merger of Finnish companies PlusOneDreams with iGame. In Rikard’s words, the pairing was “a dream merger for both parties” since the two companies have known each other for a long time and the partnership is based on mutual trust and understanding.

Plus One Dreams used to operate Kolikkopelit, one of the fastest-growing online gaming brands in the Scandinavian market, alongside Leijonaksino, Hertatand as well as Bohemiacasino. In contrast, iGame is one of the leading Nordic casino-poker-betting websites. The company operates sites as 24hPoker, Casinohuone, Pokerihuone, Veikkaushuone and iGame, from which 24hPoker has been running for over thirteen years. iGame employs 50 dedicated professionals located in Malta and Estonia. iGame has the Maltese gaming license provided by the Malta Lotteries and Gaming Authority.

Present for the merger launch event were Parliamentary Secretary for Competitiveness and Remote Gaming, Jose Herrera, as well as members of the organising team of SiGMA, the Summit of iGaming in Malta.

In picture: iGame party at Bedouin, Westin Dragonara Hotel, St. Julian’s, Malta.

White Rocks project to supplement igaming demands

Earlier today, Economy Minister Chris Cardona issued a call for expressions of interest for the transformation of the ‘White Rocks Holiday Complex’ in Pembroke, Baħar iċ-Ċagħaq, into an upmarket real estate development. The project aims to benefit the economy and is naturally set to cater for the increasing demands by the 8,000 strong igaming workforce.

But how will it benefit the remote gaming and digital games community in Malta? To date, most expats tend to reside in the St. Julian’s – Sliema area. They consequently commute as little as possible. Pembroke and the new White Rocks project would also address these needs. Expatriates tend to live in this area and socialise in this area. The average age of employees with gaming companies is less than thirty. Most of these people thrive on the nightlife that is found all year round in Paceville. If the offices were too far away from the resources, it is feared, that the resources would not be willing to be employed by that company. This tendency seems to be decreasing and companies are moving away from this one particular area.

Parking and commuting are relevant issues. Most of the expatriates do now own their own mode of transportation. Thus they are dependent on public transport or walking to arrive from one place to another. Thus it is important for the workplace to be in an area which is easily accessible by public transport. On the other hand, most of the Maltese employees have their own transportation. Parking is a big issue in most areas of Malta, but especially in the St. Julian’s – Sliema area. Thus office buildings which have their own parking areas are considered as a bonus, and may offset the extra cost of rental. Although the actual distances are short, the state of the roads and traffic do not make for an attractive solution.

Some companies have admitted that they were personal influences with regards to the choice of location. These were basically in relation to the distance between the office and the place of residence of the decision makers.

The concentration of gaming companies has shifted slightly from the St. Julian’s – Sliema are to Ta’ Xbiex. There is one particular street, which is filled almost entirely with gaming companies. Some companies have moved to other localities like Birkirkara and Mosta. But the focus remains on the north part of Malta.

As the industry matures, more and more employees are likely to remain in the industry. The average age will start to increase. As people become older, their perception of life changes and so do their needs and wants. White Rocks might provide the perfect alternative to an otherwise more central, busier Sliema/St. Julian’s area. This will result in shifts in employee places of residency and thus will probably shift the outlook that gaming companies have on location and incur them to consider other locations, which they had not considered previously.

Full details about the government project are downloadable here.

Renting Electronics in Malta

In these tough economic times many people are looking for ways to shave expenses off their budgets. One tried-and-true method is to rent instead of buy. Environmentalists have long pointed out that we can also significantly reduce our impact on the planet if we borrow the things we only need occasionally.

Curious about the use of tablets or other hot technology but hesitant to make the expensive commitment of an outright purchase? Or you don’t want to lug around your heavy laptop? Or you fear it might get stolen and you prefer avoiding the hassle of replacing your laptop or tablet? You may want to consider renting first. Some people find that the luster of the latest goods wears off after they’ve given them a test drive. Others may need a gadget for a particular event, like a conference, but then wouldn’t get much use out of it for the rest of their stay abroad.

In a service that’s designed also for travelers, go to www.kiribiss.com and it can help hook you up with a rental unit for your required time frame with a simple phone call to the item owner. You can find laptops, tablets, desktops, projectors and printers. We also have Polaroid cameras for rent. Can you imagine how cool that would be?

If you need to showcase your product to visitors, you can also find Display eKiosks for rent.

Why not use it to also try before you buy? One can also find an impressive array of gadgets and goods for rent. These are found in 12 different categories which are:

  • Vehicles
  • DIY Tools
  • Sea craft
  • Industrial
  • Medical
  • Electronics
  • Events/Party
  • Leisure
  • Luxury
  • Property/Holiday
  • Home
  • Services

So if you visiting Malta for a conference, a business meeting or just to relax, you can find practically all you need to rent on the online marketplace www.Kiribiss.com.

Malta-based companies among EGR Award winners

The EGR Awards 2014 held last night at The Pavilion, Tower of London, saw quite a few faces hailing from the remote gaming industry base in Malta, including the likes of Simon Hammon (NetEnt), Angelo Dalli (in picture) (Bit8), Olga Finkel (in picture) (WH Partners), Philip Kellin (LeoVegas) as well as representatives from Pentasia.

After an exquisite gala dinner, the evening’s master of ceremony, stand-up grizzled comedian Henry Paker, kicked off the awards that saw none less than 39 awards being dished out.

In an interview with SiGMA, Angelo Dalli, winner of the Software Rising Star award, had these words to say; “The Software Rising Star award is the gaming industry’s recognition of Bit8’s innovative and fresh solutions and service processes around it that we have rapidly built up in a very short time. Our disruptive Artificial Intelligence solutions have started to make a tangible impact on the industry that is slated to ignite a new wave of nimble operations using our platform to gain competitive advantage.” He went on to elaborate, “As one of the new breed of gaming software companies Bit8 is at the forefront of providing flexible solutions that allow operators to customise their offerings without sacrificing their individual marketing style and preventing brand dilution, which is often the case experienced with tools that do not allow for a modular and customisable approach.”

Parliamentary Secretary (Government of Malta) Jose Herrera said that the results obtained in the EGR Awards 2014 show the importance of the industry in the local context; “Thus, as the person politically responsible from this industry, I’m doing my utmost to keep it sustainable both in terms of promotion but also from the legislative point of view”.

The full list of winners include:

Software Rising Star: Bit8

Corporate Services Provider: WH Partners

Mobile Supplier: Net Entertainment

Affiliate Software: Income Access

Bingo Network: Dragonfish

Innovation in RNG Casino Software: Williams Interactive

Social Gaming Supplier: Quickspin

IT Supplier: Ardenta

Binary Solution: SpotOption

Innovation in Mobile: Realistic Games

Poker Network: Playtech

Acquisition and Retention Partner: Initial Rewards

Innovation in Sports Betting Software: Bettorlogic

Skill Games Supplier: GameAccount Network

Best Customer Service: OpenMarket

Mobile Payments Solution: Skrill

RNG Casino Supplier: Net Entertainment

Innovation in In-Play Betting: SBTech

Fraud & Compliance Solution: Featurespace

White Label Partner: Dragonfish

Lottery Software Supplier: GTECH

Poker Software: Microgaming

Innovation in Payment Solutions: PayPal

Mobile Services Provider: OpenMarket

Bingo Supplier: Bede Gaming

Innovation in Slot Provision: Realistic Games

In-Play Betting Software: OpenBet

Live Casino Supplier: Evolution Gaming

Sports Data Provider: PERFORM

Datacenter of the Year: Continent 8 Technologies

Services Rising Star: Odobo

Marketing and PR Provider: Square in the Air

Recruiter of the Year: Pentasia

Mobile Gaming Software: Quickspin

Sports Betting Supplier: OpenBet

Payments Company: SafeCharge

Special Achievement: NYX Gaming Group

Software Rising Star: Bit8

Platform of the Year: Playtech


Tips from Frosmo to personalize a gambling site

Gambling industry is one of the eCommerce niche that requires delicate treatment due to its nature. However, like in other cases, personalization is one of the engines that drives online gambling revenues.

Frosmo works with different industries, always aiming to create a unique optimized approach for every customer case. We have discovered that while the general personalization principles are similar to that of retail and travel websites, online gamblers might need a different kind of approach.

Here we present a few recommendations on how to personalize a gambling website:

Don’t leave out unregistered users.

Majority of visitors on gambling websites are there with a clear intent to play. Yet some of them can browse unregistered at first, for example when checking out a new service. Most gambling services only offer incentives for registration, but don’t do anything to personalize the website for unregistered users based on their interests.

If a user checks out some games in the introduction mode, and comes back to the main page, why not offer them an incentive to register and play this particular game they checked out, instead of giving them just a general offer?


Use clear intent for cross-sell opportunity.

Users who have been showing strong interest in certain games, play them regularly, but don’t check out anything else, most likely will ignore your special offers for other games. To make the offer more attractive and accessible for them, you have to use their main interest and personalize.

Make an offer that for a certain deposit to the game they play regularly, they will get a bonus/incentive for the game you want to promote. First, you will have to segment users based on the game of their strongest interest and then target specific banners/other content to them.

Incentivize bigger deposits.

It is possible to segment users and personalize for them based on their stake levels. If a user has been playing with high stakes, it makes sense to offer them bigger incentives and various other bonuses to give them reasons for bigger stakes. Same can be applied for lower levels.

Be a responsible service.

Personalization also allows you to take proper care of your customers, not only by keeping your service relevant to them, but also providing useful information. By tracking customer’s behavior onsite it is possible to detect potential risk patterns. In this case you can personalize the website for them, and instead of various promotions to play more you can display content that will guide these users towards balanced gambling behavior.

Naturally, there is an endless array of personalization opportunities, based on specific gambling websites and their cases. The key here is to be aware that through personalization you can always offer a better service and get higher revenues.

LGA Chairman, government MP launch SiGMA2014

Speaking at the launch of SiGMA, the Malta Government Parliamentary Secretary for Competitiveness, Jose Herrera said that he is truly honoured to launch the iGaming Summit being held at St. Julian’s, a hub for iGaming companies, an undisputed cradle of remote gaming companies in Europe. Dr. Herrera added that this Government is committed to ensure that the remote gaming sector continues to grow and flourish and has pledged to create a hub of excellence worldwide. The Government is also committed to sustain the various entities and operators in the maritime sector to prosper and expand their business and employ more people.

In his address, Joseph Cuschieri, chairman of the Malta Lotteries and Gaming Authority (LGA), praised this initiative that will showcase Malta as an igaming hub to the rest of the world. In his own words, “the LGA believes that similar events are important for the industry and if well planned, they can improve/sustain Malta’s reputation”. He went on to elaborate that that such expos provide excellent networking opportunities.

“Malta already enjoys a solid reputation, and is host to an excess of 250 iGaming companies, over 450 licenses.Malta’s iGaming market employs a solid workforce of 8,000; making the country an ideal platform to host such an event. With an attractive lotteries and gaming jurisdiction as well as a solid taxation system in full compliance with EU directives, the country is also host to many quality affiliates and expats who have settled in Malta and decided to combine an ideal working climate with unrivalled quality of life”.

Organiser Eman Pulis explained the aims and objectives as well as the reasons behind this unprecedented event; “for the past seven years everyone involved in the igaming industry in Europe has been asking for an event of this calibre in Malta that brings together all and sundry. We embarked on this ambitious project and, with the right team of independent experts, bringing in the most experienced panel speakers and exhibitors”.

“SiGMA 2014 will feature a five-star, state-of-the-art exhibitionspace for both interactive gaming suppliers looking for new and existing operators as well as operators looking to attract affiliates and marketing partners. The 3,600m2 multifunctional venue,The Bay Arena, is currently being transformed into the foremost facility in Malta for the hosting of high end events through a two million euro investment by owner Eden Leisure Group. We are proud to be among the first to use these new state-of-the-art facilities. The exhibition part of the summit is almost sold out already, six months away. Situated in St. George’s Bay and annexed to the 5 star InterContinental, the venue is a stone’s throw away from all accommodation options.

“The conference part of the summit will feature world class speakers, veterans in the field who come from different backgrounds: SEO experts, super affiliates, experts from emerging markets in South America, South Africa and Asia, as well as legal and regulatory experts from different jurisdictions”. He went on to elaborate; “the conferenceis three-tracked, with track one focusing on remote gaming global regulation, the legal landscape, best practices in operations and marketing and the convergence between interactive and land-based gaming. The second track is dedicated to remote gaming acquisition and will feature SEO professionals who will be lecturing guests on the latest e-marketing techniques, industry trends, affiliate, social media marketing tactics and more. The third and last track will focus on digital games, an industry that is dominating Maltese shores.”

Malta’s ambassador to Finland, Michael Zammit Tabona emphasised on the need to have networking platforms such as SiGMA where one can promote Malta as an entrepreneurial destination with an unrivalled quality of life, not only to the strong Scandinavian market, but to the rest of the remote gaming community worldwide. One of the main speakers of the event, CEO Ory Weihs, whose company XLMedia has recently been public listed, had these words to say; “With Malta being an important and well regulated iGaming jurisdiction in Europe, a conference like SiGMA was an absolute necessity. I look forward to participate and share a speech at this event”. Similarly, LeoVegas CEO Johan Styren, elaborated; “As a fast growing gaming venture licensed in Malta we are happy to see a dedicated gaming conference established down here. We are looking forward to participating and exhibiting at SiGMA”.

Fellow organiser and affiliate Dennis Dyhr Hansen from Power Media Group went on to elaborate, “Johan Styren (CEO, LeoVegas), Ory Weihs (CEO, XLMedia), Simon Hammon (CPO, NetEnt), Ulrik Bengtsson (CEO, Betsson), Kasper Kau (CEO, Spigo), Angelo Dalli (CEO, Bit8), Nikolai Livori (CEO, YoBetit), and Ralph Tegtmeier (SEO Specialist) are a few of the excellent lineup of speakers for this igaming summit that is set to bring the entire gaming community under one, state-of-the-art roof. We’re investing heavily to ensure that the world’s best leaders in the industry are present for this two day event. We’re currently in the process of confirming some big names from South Africa, the South American and Asian markets”.

“Registration for these high-quality conferences is usually quite steep. However, we want to take this opportunity to reach out to a wider audience and our reduced fees will be accessible to all, thus guaranteeing an intensive, two-day netwroking environment. The event will be free for affiliates. The goal is to bring together the entire iGaming community, from affiliates and operators through to regulators and vendors. SiGMA is also an excellent event for networking and job searching”.