Logrand Enterntainment Group and BtoBet Launch Strendus

BtoBet and Mexican Gaming Operator Logrand Enterntainment Group Partner Up to Launch Interactive Division Strendus

With 14 casinos in Mexico, the Mexican Logrand Enterntainment Group is considered one of the leading Gaming and Entertainment operators.

Key elements of the company’s success are their strong focus on customer orientation, a precise adherence to laws and regulations, up-to-date technology and a world-class executive team.

As part of their vertical integration strategy, Logrand Entertainment Group has appointed BtoBet as their technological partner. Together they plan to launch an interactive division of Logrand Entertainment Group, “Strendus”, into the online market.

Lenin Castillo, Chief Operating Online Officer at Logrand Entertainment Group stated: “Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates.”

“Our group and BtoBet share the same vision to anticipate future needs of global audiences, listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinises all bidders profoundly.”

He further added: “BtoBet is a technology leader in the online gambling industry, with multiple nominations and awards and counting on a very professional and skilled team. All these factors allow companies, like ours, to develop a trustworthy relationship with them, in a very short time.

“If you add all this with their top of the line products and services, the decision to choose them becomes easy. Our high expectation will continue in the years to come and we are sure with our new partner we will continue being the successful company we have shown to be for all these years.”

BtoBet’s Chairman, Alessandro Fried, expressed, “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative. The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”


Nolimit City on the Path to Success

After a successful year 2017, Nolimit city is maintaining their successful streak by starting of the new year with a strong launch

This follows the completion of integration work with acknowledged games provider Relax Gaming.
Additionally, Nolimit city, has undergone joint integration with the industry leader Kindred Group – who are about to launch the first of many of the studio’s releases.

Nolimit city, Kindred and Relax Gaming will be going live with many of the adventurous and entertaining games for Kindred’s stable of brands – such as Kolikkopelit, MariaCasino, iGame or Unibet.

The popular operator will launch various classic titles from Nolimit city, such as their latest release Casino Win Spin from January 2018. Other games, like Oktoberfest or WiXX, will also see their release.

Nolimit city’s Head of Sales Malcolm Mizzi stated, “This marks the start of an exciting and fruitful partnership with a very reputable platform in the industry. Working with Relax Gaming has been an absolute stroll in the park and we’re eager to cement this venture with the release of one of the largest Operators out there! We are confident that this release will take Nolimit city to greater heights”

Chief Product Officer at Relax, Simon Hammon contributed, “We are delighted that Nolimit city together with Relax Gaming is going live with Kindred Group. We are proud to work with another fantastic partner of high quality content supported by our great platform and we look forward to our continued success together.”


Industry-leading Platform Aspire Global Implemented iSoftBet Casino Products

Aspire Global strives to exceed their customer satisfaction by collaborating with iSoftBet Games


Sigma-igaming-iSoftBet at SiGMA17

iSoftBet at SiGMA17

Aspire Global, the absolute solution for white labels and operators, extended its ever-growing gaming portfolio by adding new casino products supplied by iSoftBet.

The new titles are licensed in various countries such as Denmark, UK, Portugal, and COM areas. Besides the titles from iSoftBet, the launch enables the company access to additional games from other games providers.

In order to improve user experience, Aspire Global plans to implement CRM tools supplied by iSoftBet.
By offering free games Aspire Global strives to raise the retention rates and the customer value among the company’s global network.


SiGMA-igaming-Aspire Global

Aspire Global at SiGMA17

Aspire Global’s VP Product & Technologies, Galit Shani-Michel stated, “Integrating iSoftBet with our complete platform solution is yet another milestone for ASG, and we couldn’t be happier about the timing of the launch, enabling us to kick off 2018 with a significant boost to our gaming portfolio.

We always choose our key projects very carefully, and selected iSoftBet’s game hub solution since we have great confidence in the all-round quality of their extensive offering, as well as the power of their technological solution.”

iSoftBet Group Sales and Business Development Manager Michael Probert added further, “Launching with Aspire Global is a key moment in the iSoftBet story, allowing us to extend our international reach by partnering with a truly world-class provider.

Moving forward, we look forward to strengthening and deepening our relationship as we work together to deliver the very best casino experience on all platforms.”




LeoVegas Closing 65 Million Pound Deal

LeoVegas is strengthening its position in the UK Market by signing a new deal

LeoVegas has confirmed an agreement to purchase Intellectual Property & Software Limited as well as related assets from other brands for an amount of £65m (€73.2m/$88.8m). As part of the deal, the company will acquire assets from the European Domain Management such as, for example, Bet UK, UK Casino, Slotboss and 21.co.uk.

As part of the additional deal, LeoVegas plans to acquire the assets of the marketing company Rocket 9 Ltd. The deal will be financed with cash and existing debt facilities. LeoVegas aims to complete the transaction before the first quarter of the year.



Gustaf Hagman, CEO of LeoVegas

LeoVegas’ group chief executive, Gustaf Hagman, stated, “To be able, at our six-year anniversary of the launch of LeoVegas, to conduct this remarkable acquisition feels just great.

“Following the acquisition of Royal Panda, LeoVegas now works with two scalable brands; we believe that in larger markets our global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy.

“The UK market is a very large and mature market and that is the reason to work with several brands that attract various types of customers.


LeoVegas at SiGMA17


“Combined with one of the market’s most effective customer acquisition models, we are now gaining a firm stronghold in the UK with the acquisition of 85 employees with local expertise.”

Further he said, “With this acquisition, we are adding a company culture with a strong technology and product focus which is a perfect fit with LeoVegas’ to further strengthen the group’s position as the leading GameTech company.”






New Partnership: BtoBet Takes Over Betsoft’s iGaming Entertainment Suite

Global software provider BtoBet and iGaming developer Betsoft Gaming announced their future collaboration

Visionary iGaming developer Betsoft Gaming and renowned worldwide software provider BtoBet have signed a partnership deal. As part of the agreement, Betsoft’s complete iGaming entertainment suite will be taken over by BtoBet, including the famous Slots3™ collection of true 3D video slots and the ToGo™ line of premium mobile gaming. Latin America, Europe and Africa are selected as target markets.

BtoBet has recently been granted the SBC Award in the category “Rising star in Sports Betting Innovation” in London. Moreover, the company has also been awarded as “Best Sports Betting Innovation 2017” in Budapest.

Anna Mackney from Betsoft stated, “BtoBet is a leading company and true pioneer in our business. They carefully study both existing and emergent technologies to apply that strength to the quality of their service. Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them. We are beyond thrilled to be partnering with them, and look forward to a lucrative business relationship as we lead the iGaming industry together.”

BtoBet’s chairman Alessandro Fried commented, “I’m proud of the recent agreement signed with Betsoft. Its high level digital games combined with BtoBet’s technological platform will perfectly fit our exigent clients’ needs and, at the same time, their players’ expectations.

“All Betsoft ‘s integrated games will be managed by our clever Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer in order for the operator to automatically segment the players’ base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns,” added Mr. Fried.



Quickspin Signs a Deal with Interwetten

Quickspin and Interwetten have signed an agreement to deliver the supplier’s full portfolio of games to the leading sportsbook Interwetten

The deal between Quickspin and Interwetten will see the Malta-licensed operator further elevating Quickspin’s profile among players and extending its international reach, especially in German-speaking countries.

An extensive portfolio of games including the latest releases such as Mayana, Mighty Arthur, and Sakura Fortune, will soon be available to Interwetten customers. These titles all come with Interwetten’s Achievements Engine gamification features.

Interwetten’s footprint and heritage provided a «fantastic validation» of the supplier’s recent growth according to Quickspin CEO Daniel Lindberg. 

He added, «We’ve always viewed Interwetten as the gateway to the Germanic-speaking countries, so to sign this deal for their players to now access all our slots is very pleasing. 

«Their history and track record in second to none in these territories, so we’re naturally thrilled to be joining forces with them.»

Werner Becher, Speaker of the Board at Interwetten, said, «The demand for superior slots has grown exponentially of late, and we’ve been looking to boost our offering in this space.

«Choosing Quickspin to provide their suite of games seemed a shoo-in for us, with their reputation for quantity without sacrificing quality firmly established in the industry.»



Better Collective Acquires Assets of Goal.pl Group

Better Collective finished off 2017 with a final deal with Goal.pl Group

In order to expand its presence in the regulated Polish market the company purchased the assets of Goal.pl Group.

The company has been following a strong Merger and Acquisition Strategy in 2017. This deal marks the eight biggest deal of the year.

Better Collective expressed that the purchase of the well-known Polish group will support its long-term strategy. Further plans are to expand the companies presence within more European regulated markets.

Even though a lot of sports wagering companies left the Polish market last year, the company plans to profit from the latest regulation of the sports betting industry and the regions expanding economy.

The Goal.pl Group was founded in 2002 and consists of over 15 domains. As a result of offering engaging content for bettors, it is boasting over a million visitors monthly. Examples for its content are sports betting tips, iGaming communities and bookmaker information.

The Head of M&A at Better Collective, Michal Kopec, stated, “We are very excited to announce this acquisition. We see a lot of potential in the sports betting sector in Poland, and we are confident that with the 2018 World Cup around the corner, and new operators applying for Polish sport betting licences, we will be able to drive this business forward.

“Goal.pl Group’s previous owner has done a great job in developing their network, and we are keen to add our own expertise to bring the sites to the next level. Plus, after making seven other acquisitions across Europe in 2017, I’m personally very happy to close out the year with a deal being reached in my home nation of Poland.”

In the same time in Poland,  National prosecutor, Bogdan Święczkowski, has made a decision to relaunch a 2006 – 2011 investigation into irregularities of gambling taxation. Before it was closed during the the Tusk administration.


EDITEC partners with BtoBet

Top operator EDITEC chose BtoBet as technological partner to grow its business on line, across the whole African continent

EDITEC, a leading sports betting, lottery and gaming operator in Africa, with a strong presence in twenty countries as well as offices across Europe and the Middle East, signs a partnership agreement with the multinational iGaming platform and Sportsbook provider BtoBet.

Online, EDITEC operates under the renowned brands of Premier Bet, SBA, Guinee Games, and R&S Betting and is one of the fastest growing online operators in a number of regions in Africa, already with a well-established retail estate and network of agents.

Alex Rutherford, EDITEC Head of Online, stated:

‘We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience’.

Commenting on the partnership, BtoBet’s Chairman Alessandro Fried reported:

“The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”

Mr Green Acquires Evoke Gaming

Stockholm-listed gaming operator Mr Green has acquired Evoke Gaming including Redbet

Mr Green has signed an agreement to acquire Evoke Gaming, the deal includes a number of Evoke operated gaming sites such as Redbet, Vinnarum casino, Bertil and MamaMia, all of which are primarily focused on Sweden and other Nordic markets.

Evoke Gaming is a Malta-based company, which currently has 82 employees.

The Swedish operator purchased the casino and sportsbook firm for the amount of €7m, which will be paid in cash. An additional amount of €1.5m may be payable if certain conditions are met.

According to Mr Green, Evoke Gaming generated revenue of €15.5m in 2016, while the earning loss amounted €4.6m that year. For the first nine months of 2017, revenue amounted €7.4m and earning loss was €4.4m in total.

Mr Green claims that Evoke’s revenue and earnings were negatively impacted by the migration to a new technology platform and restructuring measures that are expected to be done by the time the acquisition is completed in the first quarter of 2018.

After the deal is done, Fredrik Staël Von Holstein will remain head of Evoke’s operations and will become a member of Mr Green’s management team in Malta.

Per Norman, CEO of Mr Green & Co, said, “Evoke Gaming is an ideal fit for our business plan and strategy. We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see major potential to expand Redbet into our existing markets.”

Fredrik Staël von Holstein, CEO of Evoke Gaming, said, “Evoke Gaming is on the threshold of a significant turnaround. Mr Green will give us the muscles to continue growing internationally in an effective manner.”


iSoftBet and BtoBet Sign Agreement to Expand Their Market Share

iSoftBet integrates wide-ranged portfolio into BtoBet’s platform

Highly rated mobile and online casino game supplier iSoftBet, which is operating in Spain, Italy, Belgium, Romania and Portugal and BtoBet have successfully signed an agreement.

The aim of the agreement between iSoftBet and the iGaming and sports book platform provider is to grant a wide range of exciting games to the ever demanding i-gaming players.

Both companies are a suitable match. iSoftBet provides an extensive portfolio of outstanding games which are based on famous TV series or Hollywood films, slots designed in a unique manner and exceptional table games.

BtoBet, therefore, serves with an advanced, flexible and secure platform in which iSoftBets portfolio will be integrated.

The two businesses are prepared to expand in all regulated markets in Latin American, Africa and Europe. They offer progressive technology which will be available in a desktop as well as a mobile version, designed in an HTML5 format.

Michael Probert, iSoftBet’s Head of Business Development, commented on the successful partnership, “We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America. While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation. We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well.”

BtoBet’s Integration manager Maja Janevska highlighted, “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games. Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”