Malta-based AXL Affiliates buys Astute Media for €25 Million

AXL Affiliates Ltd, a global independent iGaming Company based in Malta, announced that it has acquired ASTUTE MEDIA LTD as well as all the firm’s subsidiary companies  – twelve of them. ASTUTE MEDIA is a global advertising platform that delivers over 900M+ ad impressions per day, through its twelve subsidiaries. The purchase will help AXL Affiliates reach new markets and territories and will strengthen its leading position in the sportsbetting affiliate sector.

With this amazing acquisition, by far our biggest one so far, we are reaching new heights in our quest for becoming the leading iGaming Affiliate Company in the world. AXL Affiliates is a fast-growing company and I am confident that this acquisition will double the leads that we are delivering to our iGaming partners. says Alex Munteanu, Founder and President of AXL Affiliates.

SiGMA met with AXL Media two years ago and spoke vividly about the benefits of relocating business to Malta. The company has since established a solid presence in Malta, generating quality traffic to several opeartors, but also supporting the local sporting scene with sponsorship. The latest to benefit from this cause is Maltese boxer Billy Corito.

The acquisition of ASTUTE MEDIA LTD for the record-breaking amount of £22 million represents a climax for AXL Affiliates who now has all the resources in-house for becoming the biggest sportsbetting affiliate company worldwide. The accession of AXL Affiliates, following this acquisition, will create new opportunities for further expansion as well as for a possible IPO.

As a result of this acquisition, in the coming weeks, AXL Affiliates will send 10x more traffic to its partners. Our expectations are that by mid-2018 the AXL group will be able to organically send more than 25,000 leads per month.says Alex Munteanu, Founder and President of AXL Affiliates.

SiGMA16 BiG Charity Dinner & Gaming Awards

Fun at the Malta Gaming Awards 2016!

AXL’s aim is to strengthen their position as a leading betting affiliate in Europe as earlier this year the gaming company acquired UK based TipsBetting Media Ltd for £260,000, as well as the sports affiliate website oddstake.com and all their related assets for a record €1.15 million.

AXL Affiliates Ltd is one of the biggest iGaming affiliate companies in the world, delivering 6000 NDC’s per month from their own network of 2000+ gaming and sports related websites.

AXL Affiliates Ltd is one of the biggest iGaming affiliate companies in the world, delivering 6000 NDC’s per month from their own network of 2000+ gaming and sports related websites. Given their presence in Malta, they have been nominated as one of the three finalists for Investor of The Year Award at the Malta Gaming Awards later this month.

Betzest Partners with We Are Casino

Betzest and We Are Casino have just announced their partnership

The new highly anticipated sports betting/casino operator Betzest agreed on a cooperation with We Are Casino. As part of this partnership, the full suite of We Are Casino online gaming content will be launched by Betzest. Additionally, Betzest will also have access to the We Are Casino collection of in-game promotional & gamification tools.

Marius Filip, CEO/Co-Founder at Betzest, said, «It is a marvellous opportunity for us and we are very pleased to be partnering with We Are Casino. In a highly competitive sector, we want to bring something new and innovative to the world of casino and it is crucial that apart from implementation of established top casino providers, we have added slot games from top developers such as We Are Casino.

«With the amazing quality of We Are Casino games we will offer our players the very best content and a massive variety of promotional and gamification tools that will help us to enhance retention and improve player experience. We are very enthusiastic to see how our casino players react to these fantastic games.»

Domenico Vacchiano, CTO at We Are Casino, said, «We are very pleased to have sealed this partnership with Betzest and are convinced to have enriched the services they offer to its customers.»

 

sigma-igaming-Betzest Partners-with-We-Are-Casino

Betzest forms partnership with We Are Casino

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Nolimit city and Groove Gaming Sign a Deal

Nolimit city partnered with Groove Gaming and signed a multi-year deal

The Stockholm-based online casino platform and game developer Nolimit city signed a slot content deal with the online media company Groove Gaming.

The players on Groove Gaming’s expansive network will now gain access to titles such as Kitchen drama – Kitchen Drama: Sushi Mania, WiXX, Creepy Carnival, Oktoberfest, Space Arcade, and some of the upcoming games, amongst which is Kitchen Drama: BBQ Frenzy. The games have been developed in HTML5 and come with high end graphics, exciting sounds and solid math mechanics.

Malcolm Mizzi, Head of Sales at Nolimit city, said, “The people behind Groove Gaming come with multiple years of experience and true knowledge of the industry. They have the skillset met with the ambition to drive a great business partnership and we are eager to see Nolimit’s high-quality games added to their ever-growing portfolio.”

Nolimit city slots are offered via Groove Gaming’s own platform, which means they can be integrated directly to partners with a range of interesting platform features. The games also run seamlessly across desktop, mobile and tablet devices.

A representative of Groove Gaming Ltd said, “We were immediately struck by the level of quality of Nolimit’s games and knew we wanted to be part of their growth. We are always on the lookout for high-end quality providers and Nolimit is no doubt one of them.”

 

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Oulala Partners with Safaribet Kenya and Expands into Africa

Daily Fantasy Sports B2B provider Oulala continues to expand its DFS network by agreeing on a deal with Safaribet Kenya

After the deal with Marsbet, Daily Fantasy Sports B2B provider Oulala continues to expand its DFS network, and partners with Safaribet Kenya, one of the leading sports betting companies in East Africa, offering a wide range of games and socially innovative products. The official launch of a two-year agreement involving the integration with Oulala’s Iframe and then API, is scheduled to go live in the beginning of next year.

Valery Bollier, CEO at Oulala, commented, «We are very pleased that Safaribet has become a new member of our Daily Fantasy Football network. While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product.

«We have actually come to the realization that convincing young operators to implement our approach is much easier, since they are less consumed by the “milk your customer/cow” route. Essentially, young operators from Africa, Asia and South America, as well as new entrants within the European market are far more eager to try out a new product and business model as they are still in the process of establishing and building up their brand and market.»

Imran Premji, CEO at Safaribet Kenya, said, «We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level. I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.»

 

SiGMA-igaming-Oulalas-website

Oulala’s website

 

According to the deal, the award-winning DFS game will complement their online sports betting services for all major sports including football, basketball, ice hockey, rugby and others.

Oulala, whose deal with Marsbet is considered to be the first-ever agreement between a licensed B2B skill game operator and an iGaming company, is playing a key role in promoting the DFS sector in Africa, the biggest untapped market for the gaming industry.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

GameArt Partners with NYX Gaming Group

GameArt and NYX Gaming Group Limited agree a reseller deal

Today, GameArt, the premium developer of slot games and digital content to the online and land-based gaming industry, announced its reseller agreement with NYX Gaming Group Limited.

The customers of NYX Gaming Group Limited will have a chance to access a range of games supplied by GameArt following a new partnership between the two suppliers.

Games include in-house HMTL5 slots such as Tiger Heart, Money Farm2, Dragon King and new releases Emperor’s Wealth, Queen of the Seas and the up and coming thirty-two jackpot games series, which are available in two versions both as a standard video slot and as a jackpot game.

Maja Lozej, CEO of GameArt, said, “We are delighted to partner with NYX, as they have one of the widest distribution networks, via NYX OGS™ (Open Gaming System) of real money slots games in the online marketplace. We look forward to providing their operator partners with more content options.”

Dominic Le Garsmeur, VP of Casino at NYX Gaming Group, added, “NYX works in partnership with leading content suppliers to develop and grow their businesses in a number of ways, including enabling access to our industry-leading features, such as Free Rounds.

Meanwhile, the integration of GameArt to NYX OGS allows us continue to increase the range of quality content available on the network to operators around the world.”

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Catena Media Acquires PokerScout.com

European affiliate network Catena Media has announced the acquisition of PokerScout.com

The Malta-based Catena Media has paid $350,000 to purchase the US-facing affiliate operations of PokerScout.com. The company believes that it is going to “contribute to Catena Media’s brand-first strategy in both the US and global markets”.

The acquisition is also expected to improve the site’s «usability and visibility» in order to strengthen its position in the US, particularly Pennsylvania. Last month, the governor of Pennsylvania Tom Wolf has signed new legislation that will allow gambling online, and will open a new market for regulated online poker and casino games, becoming the fourth state to allow online gaming.

Catena already operates multiple media assets in Pennsylvania and owns several domains tailored to the market.

Henrik Persson Ekdahl, CEO of Catena Media, commented, «We are proud of the acquisition of PokerScout, which is the leading traffic comparison site for the online poker industry.

“This acquisition is well-timed given that Pennsylvania is set to open their market for online gaming. We hope that more states will follow in Pennsylvania’s footsteps,” Ekdahl added. “We have been prepared for a long time and this is a milestone for our continued expansion in the US.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Better Collective Expands into Romanian Affiliate Market

Better collective, a developer of platforms for the gaming sector, has joined the Romanian market

Better Collective has furthered its European expansion plans by obtaining a Romanian affiliate licence and purchasing a sports betting affiliate PariuriX.

With Better Collective’s long-term acquisition strategy laying focus on expansion into regulated markets, the current success that the Romanian market has was a perfect opportunity for Better Collective to act, and has led to them obtaining a Romanian affiliate license.

PariuriX is focusing on sports betting. Founded in 2006, it has grown to become the leaders within the gambling industry in Romania, and has developed a strong customer base in Romania.

In a statement announcing the licensing and acquisition Michal Kopec, Head of M&A at Better Collective said,  “With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step.

“We are very happy that we are taking over a well established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.”

Marius Cădar, Owner & Founder of PariuriX commented, «I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily.»

“Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters,” he added.

“I’m proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

LeoVegas Enters into Agreement to Buy Gaming Operator Royal Panda

LeoVegas enters an agreement to acquire rival operator Royal Panda for a maximum consideration of €120m.

Stockholm-listed mobile gaming specialist LeoVegas is going to acquire Royal Panda, a proprietary technical platform focused on online casino, for a purchase price of EUR 60 million with a possible earn-out payment of an additional EUR 60 million. The LeoVegas Group has obtained debt financing of EUR 100 million, of which EUR 40 million constitutes a revolving credit facility.

The expected date of completion of the acquisition to be transferred is the 1st of December 2017. LeoVegas board of directors has adjusted company’s financial targets. Royal Panda has the right to a contingent consideration to a maximum of EUR 60 million if certain financial milestones are met within 12 months after the closing. That’s why the total purchase price can reach a maximum of EUR 120 million.

In order for Royal Panda to be entitled to the maximum earn-out, the company must achieve at least EUR 50 million in Net Gaming Revenue (NGR) and EBITDA of at least EUR 15 million, at least EUR 34 million of NGR must be derived from the UK, and EBITDA from the UK must amount to at least EUR 5 million. The acquisition of Royal Panda is in line with LeoVegas strategy to continue growing on regulated markets.

LeoVegas has a strong cash position that has been used for the initial purchase price. In addition, LeoVegas has obtained a debt financing of EUR 100 million in order to act on future acquisition opportunities. Out of the EUR 100 million, EUR 40 million consists of a Revolving Credit Facility (RCF). The financing has a term of three years, and amortisation will commence in the second quarter of 2019 in the amount of EUR 10 million quarterly. The interest rate on financing is approximately 2 percent.

The launch looks promising and LeoVegas believes that the acquisition of Royal Panda is going to strengthen the company’s expansion in regulated gaming markets, especially in the UK. Royal Panda has just launched a sports book and works well with sport customers. Located in Malta, the company has around 60 employees at the moment.

Gustaf Hagman, Group CEO at LeoVegas, says, «Royal Panda has in a short time built up an efficient business with an exciting and strong brand. This is a major acquisition that we are carrying out following a carefully executed process. With the help of the strong symbolic value in the panda, the company has built a premium brand among gamers, and we will complement LeoVegas with Royal Panda. This gives us two great brands with global appeal, which makes the scalability in the continued growth strong while strengthening our position in the UK.»

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Multibillion-pound Merger Between Ladbrokes Coral And GVC

Ladbrokes Coral and GVC’s multibillion-pound merger could finally be set in stone this month.

As the Financial Times newspaper revealed, the two companies are closer towards signing a deal for a multibillion-pound merger than it was previously known and have already come to a conclusion in terms of how the new executive team and bored should look like.
This move could lead to a new wave of further Merger and Acquisition deals among the gaming industry. Especially since the merger would occur with the publishing of a regulatory review in the UK at the end of this month. It could inspire competitors to merge also in order to prevent the loss of market share.

As reported, the companies Paddy Power Betfair, 888 Holdings, Jackpotjoy, Rank Group, The Stars Group and William Hill have all just recently set up their own battle plans.
As David Jennings, Davy’s head of leisure research, stated, “After the review, it won’t be the commencement of talks, it will be the continuation of them.”

As the Financial Times reported in August, GVC offered up to £3.6bn (€4.0bn/$4.7bn) to merge with Ladbrokes Coral. But after the negations turned out to be unsuccessful, GVC’s chief executive, Kenny Alexander announced that there will be no considerations for any other deal till the review is launched.

Last month, GVC published that the company was able to achieve a growth in their earnings and increased their revenue in around a double-digit within the first six month of 2017. The results were released in order to seek for more acquisitors.

 

Kenny Alexander stated, “Strategically, the organic growth potential remains exciting and through further product development and increased marketing investment we are well placed to pursue these opportunities.

“However, we operate in an industry where regulation and increased taxation present headwinds and these are best addressed through scale and diversification. The combination of our people, proprietary technology and proven M&A track record, means GVC is well positioned to play a significant role in the industry’s ongoing consolidation.”

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Quickspin Goes Live on PokerStars Casino

Slots Favourites The Wild Chase and Big Bad Wolf Available with More to Follow

Swedish slots specialist Quickspin, a Playtech Group company, has debuted its high-quality content with leading operator PokerStars Casino. The partnership is in sync with the provider’s strategic mission to expand and diversify its range of operating partners.

Players at one of the world’s fastest growing online casinos now have access to Quickspin’s games with stunning graphics, intelligent maths models, and subtle sounds online, on mobile and on desktop download. Games include Quickspin favourites The Wild Chase and Big Bad Wolf, with a range of other popular slots being rolled-out in the coming weeks and months.

“We’re delighted to have completed our integration with PokerStars. The Wild Chase has been a player favourite since launch and we’re confident the rest of our games will be equally popular with PokerStars’ customers,” Daniel Lindberg, CEO, Quickspin, said.

“A whole range of new games will continue to be launched this year and over the course of 2018 to ensure players are never short of fresh content to enjoy,” Lindberg added.

“Quickspin have been on our radar for a while as high-quality providers who can offer first-class games to our players,” Bo Wänghammar, Managing Director, PokerStars Casino, said. “We pride ourselves in the increasing variety of content we have available and Quickspin’s popular titles is another piece in that jigsaw.”

Founded in 2011, Quickspin quickly established itself as a leading development studio for real money and social casino gaming and was acquired by Playtech in March 2016. Now licensed in multiple jurisdictions, its award-winning content has helped the company sign agreements with a long list of leading operators.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?