Interview with Mikael Hansson from Enteractive

SiGMA Catches up with Mikael Hansson, CEO of Enteractive

How did you come up with the idea of your company?

We founded Enteractive in 2008 with a vision of revolutionising how operators go about engaging with and reactivating churned players. The churning of players is something that we have all seen impacting companies in this industry, and with our unique, direct interaction-led solution we believe we have more than found the answer.   

Our method of utilising one-on-one phone calls has proved uniquely scalable and effective in bringing inactive players in an operator’s database back into the fold, while at the same time ensuring that we meet our commitments to responsible gaming initiatives.

You apply personal one-on-one calls to get the churned players back in action. Why this particular strategy?

 While some may view picking up the phone to your customers as old hat, particularly in the face of increasingly flashy AI and data driven solutions, engaging directly with the customer on a human and personal level remains a hugely powerful engagement tool.

Engaging with customers over the phone in a discussion with regards to why they stopped playing, and on subjects like their favourite sports and casino games has much more potential to see them reactivate with an operator than an untargeted email offer with a standard array of bonuses and free bets.

We have found that through this method we can reactivate more than 30% of an operator’s inactive players, with no risk at all to the operator given that we operate on a revenue share basis.

Mikael Hansson

What kind of companies do you work with?

We pride ourselves on working with some of the best and most respected operators in gaming, including Kindred Group, Gaming Innovation Group (GIG), and a range of Betsson brands including Betsafe, NordicBet and StarCasino. We are proud to offer our unique, customer-driven solutions to operators looking to invest in their CRM cycle and take their reactivation strategy to the next level.

What is the main thing that you’d like SiGMA readers to know about your offering?

We have discussed the innate strengths of our reactivation solution, but it is important to stress that it has been built on the solid foundations of almost ten years’ worth of experience. We have optimised our solutions to meet the demands of an ever-changing and fast-moving industry, and have built a dedicated technological platform in order to support the delivery of our services.

We also provide a player support service that is tailorable to an operator’s specific needs, and leverages our experience in order to extend the kind of VIP treatment normally reserved for high value players across the company’s entire player-base.

Are there any exciting plans in the works that you can tell us about?

We are continually engaged in developing our team with dedicated and experienced professionals, and recently brought Fredrik Burvall, the former CEO of Cherry AB, onto our board of directors. We are also engaging in a series of promising discussions with leading operators about extending our services to their player base. While I can’t give too much away, what I will say is that you should definitely watch this space!

What do you see as the biggest challenges ahead for the industry in 2018?

The General Data Protection Regulation (GDPR) seems to be a hot topic at the moment, and will be a major factor for all operators in the iGaming industry. Whilst we are committed to optimising our approach in order to best comply with the incoming regulations, we also believe that player acquisition will be an important challenge for 2018. With acquisition costs constantly on the rise, operators are looking at new marketing verticals to push organic growth. Our retention services offer a positive alternative to investing in your player database, whilst keeping acquisition costs to a minimum.

Are you ready for SiGMA17?

You bet we are! You’ll be able to find us at stand B198, where our team will be on hand to talk delegates through our solutions, plus how our unique service is working towards becoming compliant with the soon-to-be enforced GDPR regulation.

We are looking forward to presenting our unparalleled customer reactivation and retention solutions at this year’s show, and would encourage any operators aiming to boost their performance in the online arena to come and chat to us about how we can help grow their revenues in close partnership.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

The Aqubix GDPR Auto is Finally Here: Official Launch at SIGMA 2017

Aqubix announces the launch of GDPR Auto

Following the great success of KYC Portal which automates regulatory compliance, Aqubix delved into automating another major nightmare for organisations, that of keeping ahead of GDPR compliance. Together with a team of legal experts Aqubix have created the automation of GDPR.

GDPR Auto is a unique solution which eliminates the impossible task of having to manually attempt to comply with the framework and the maintenance of on-going records. With GDPR Auto, this mammoth task is now automatically handled, maintaining full audit trails, providing notifications and automated reporting, all the while managing and centralising all aspects of personal data held in a secure repository.

In order to deliver a holistic and international product, Aqubix have teamed up with AMJ Legal, a law firm specialising in the legal aspect of data and retention policies, who also specialise in GDPR. By teaming up with experts in this field, GDPR Auto is to date the only product on the market that will allow companies to be fully GDPR ready and compliant with the General Data Protection Regulation coming into force in May 2018. It is not only a technical solution, but also a business solution that delivers the required automation as well as the legal expertise that dictate this regulation.

Amongst other features, the key benefits that this system will be delivering to organisations of any size include: fully embedded GDPR audit legal assessment, centralised personal data audit, audited re/consent in bulk and single subject calls, instant servicing of SAR and PORTABILITY requests through 2FA and a central dashboard with notification alerts.

Aqubix are officially launching GDPR Auto at SIGMA – 23rd November 2017, however, a beta version is being deployed on the market as of 14th of November. Any enquiries can be directed to

Find us on stand B5, ‘Catering for Compliance’ should you want to see the product in action.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

SiGMA Startup Pitch: Who Made It to the Final?

The top ten finalists to make the pitch in front of the investors are revealed

The second edition of SiGMA Startup Pitch is back bigger and even more competitive than the last year’s first edition. A hundred startup companies had a chance to get a free booth at SiGMA, invitations to networking events and SiGMA PR – but only ten have made it to the final.

Startup Pitch is going to take place on Friday 24th when each of ten startups will have three minutes to master the pitch and face a session of Q&A in front of the audience and seven investors in a Dragon’s Den-like environment.

The ten lucky finalists will have a unique opportunity to take their businesses to the next level while competing for the potential funding, mentoring and contacts. The panel of successful entrepreneurs and investors willing to scale up the most promising startups includes Morten Klein, Carla Maree Vella, Julie Meyer, Simon Collins, Ory Weihs, Robin Reed and Roger Walker.

After reviewing a record-breaking 100 applications, the 10 powerful finalists are finally chosen. Who has made it to the final? What are the 10 startup companies that are now biting their nails, nervously awaiting for the big night and preparing to master their pitch in front of the leading industry veterans worth billions?

We are more than delighted to finally reveal this year’s impressive list of candidates. The 10 chosen finalists are: AffChain, BotGaming,, FanLeague, Karma Holdings Limited, MIR Limited, PVP, Snapscreen, Sportsinnovation A/S, Triggy AB.

Congratulations to the lucky finalists on this once-in-a-lifetime opportunity!




Meet the seven investors



Malta Gaming Awards: the Shortlist is Out

The shortlist of the companies in each of twelve categories is finally revealed

The second edition of Malta Gaming Awards is fast approaching. There are twelve categories each of which isolate a specific contribution to the iGaming industry. The winners will be announced on the 22nd of November, a night before SiGMA17 opens its doors — and it will be for sure a night to remember!

After significant consideration, we are very excited to now draw up the shortlist and announce the companies in each of the twelve categories of this year’s Malta Gaming Awards. Congratulations to the finalists on their accomplishment!


Malta Gaming Awards 2017

Innovator of the Year: sponsored by Optimiser Invest




Corporate Responsibility of the Year: sponsored by Sunt Spel




Affiliate of the Year: sponsored by BetConstruct

Catena Media


Matching Visions

ICO of the Year: sponsored by Exante



FunFair Technologies

Lotto Product of the Year


Lotto Warehouse


Casino of the Year




Fastest Growing White Label of the Year




Games Vendor of the Year


Play’n GO


Sports Book Operator of the Year



LeoVegas Sport

Careers Program of the Year: sponsored by BetConstruct



LeoVegas Careers

Legal Firm of the Year

E&S Consultancy Ltd

WH Partners

KSi Malta

Investor of the Year: sponsored by Insignia

Gaming Innovation Group


AXL Affiliates Ltd


This fund-raiser is organized together with The BiG Foundation, and all proceeds will go to charity. The president of Malta, Marie-Louise Coleiro Preca, is expected to attend as guest of honour. The lavish evening will start with a champagne reception and be followed a beautiful sit-down dinner. Good luck to all the finalists!


The twelve categories of Malta Gaming Awards





Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

General Data Protection Regulation as Key Topic at SIGMA 17

New regulations centred on customer data to be one of the hot topics at Malta’s largest iGaming summit

Enteractive, the leading provider of player retention solutions for the iGaming industry, is anticipating the General Data Protection Regulation (GDPR) will be one of the key themes at this next week’s SiGMA exhibition.

GDPR, which comes into force in May 2018, will require operators across Europe to comply with strict new laws when handling customer data.

Enteractive’s team will be based at stand B198 to speak to delegates about how the regulation will impact the iGaming industry, as well as highlighting how the company’s Player Reactivation Service will be fully compliant with GDPR.

Enteractive CEO Mikael Hansson expects the soon-to-be enforced regulation will be a hot topic at SIGMA, as the industry prepares itself for tighter controls.

He added, “SiGMA provides us with the perfect opportunity to talk to delegates about the potential impact of GDPR, and how our services will provide an effective solution when targeting users in a responsible manner and adhere to these strict new regulations. With more markets than ever before becoming regulated and taxed locally, reactivating lost players will become increasingly important for operators in the foreseeable future.”

SiGMA, Malta’s largest iGaming summit, is held between 23-24 November at the Malta Fairs and Conventions Centre in Ta’ Qali.

Enteractive will be showcasing its Player Reactivation Service, which helps operators turn churned players into active users through its unique one-to-one personal phone calls.
The company will also exhibit its Player Support Offering, which is designed to make sure active players stay on board whilst also significantly reducing the costs of an operator’s customer service helpdesk.



Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

RB Capital Group Malta Announces New Partner

Silvia Hoppe joins RB Capital Group Malta as Partner

RB Capital Group, an experienced and established M&A and investment brokerage in the iGaming and Fintech sector, is expanding to support the ever-increasing demand for investment and M&A. The business is proud to welcome aboard its newest partner, Silvia Hoppe, who is a veteran in business strategy in the gambling and affiliate sector. She will be joining as Partner in RB Capital’s Malta office.

Ben Robinson, Director and co-founder, said, “We are delighted to welcome Silvia to the team and we look forward to leveraging her extensive network, operational expertise and unparalleled knowledge of the iGaming sector.”

Silvia Hoppe, Partner at RB Capital Malta, said, “It’s a pleasure to partner with RB Capital, having known the founders through previous endeavours as highly dedicated and skilled business partners. With my experience in strategic and operational business development coupled with a strong network within the iGaming industry, I am excited to join RB Capital Malta and support the business’ M&A activities.”



Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Malta the European iGaming leader

Malta on top of the European iGaming Sector

Renowned for its 300 days of sunshine per year, the Mediterranean island is also well-known for its iGaming strong activity and is seen as an iGaming leader in Europe. As the Malta Summit of iGaming is coming next week, let’s have some insights on this market.

Malta and the iGaming Industry, a 20 Years Story

On the contrary of most European countries, Malta is pioneering when it comes to the iGaming industry. The island was the first to regulate those activities in 2004 via the Malta Gaming Authority (MGA), even if the first betting website was launched four years before in the country.

The MGA was founded in order to regulate all forms of gaming in Malta, including remote gaming operations. Regulations are divided into four classes depending on which type of operation companies fall under and include licenses for B2C operators as well as B2B (around 590 active licenses).

Today, almost 300 companies are involved in the iGaming industry and 10,000 people are directly or indirectly working for it. As the country is a tourist hotspot, it has a lot of aerial connections, making it seen as an European iGaming hub.

Beyond the international aspect, Malteses are high iGaming consumers. According to the last forecasts of the MGA, 56 % of the population would regularly spend money in iGaming activity, for a total amount of 150 million euros.

Say Hi to HiPay at SiGMA Booth S171

It is already the 4th edition of the Malta Summit of iGaming. During four days, over 100 exhibitors and 5,000 visitors, all coming from the iGaming industry, will have the occasion to share their experience in terms of payment, fraud and more.

Some might ask “why Malta”? As we explained, Malta is a pioneer of the European iGaming industry. Organizing a significant event in the country is after all a return to the sources.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

SMSwarriors: Powerful SMS Marketing Software for iGaming

SMSwarriors software empowers you to boost your conversions

The size of the online casino/gaming industry has almost doubled since 2009. It is forecasted to reach 59.1 billion U.S. dollars in 2018. With this current boom in the industry, market players have a never-ending challenge to stay ahead of their competitors. So the need to boost customer engagement is at peaks with the CRM departments. No wonder top iGaming companies are turning to SMS. They are frequently using the power of SMS to support their player retention strategy, get back dormant players, grow active users and increase deposit amounts.

Accelerate your revenue

With a global reach of 200 countries and 800+ operators, SMSwarriors will simplify your gamification journey by providing SMS alerts of new product launches, new game stages, promotional giveaways and much more. We offer a quick and easy to use SMS Marketing web-platform as well as an API, which allows you to automate SMS campaigns through your existing systems/CRM. We also offer a full service white-labeled re-seller program. 

Getting your message out and improving conversions isn’t always easy! It’s easy to get lost with so many marketing channels such as, for example, email, facebook, twitter etc., that drain your marketing budget quickly. SMSwarriors’s dynamic software will deliver your message into the hands of the right audience within no time. An estimated 62.9% of the population worldwide already owns a mobile phone and can access the messages you send very easily. In fact, 91% of adults keep their mobile within arm’s reach. Its instant deliverability and personal nature makes it a more productive & efficient way to engage with your prospects & customers.


You don’t need to keep figuring out fancy email subjects or facebook magic pixels. On an average SMS, open rate is 97%, which is three times more than the average email open rate of 27.2%. However, if you feel too attached to email marketing, you can boost your email marketing efforts by using it along with SMS marketing. Just send a text message a few hours before your scheduled email and boost your email open rate to a great extent. Start using our software to increase your consumer reach to build & grow engagement with your clients ultimately increasing your sales revenue.

Using our platform is all about making your daily life easier. SMSwarriors keeps this as its top priority. Our web platform is a simple and yet powerful tool to launch SMS campaigns. It can be mastered easily because of its intuitive interface. Take advantage of our API and use SMSwarriors even with your existing software systems without having to learn anything new. Look no further, we are the most effective SMS marketing platform out there.

The most effective SMS marketing platform

SMSwarriors is exhibiting at SiGMA’17 @ BEER GARDEN. Come visit us to have a beer and discuss how SMSwarriors can boost your conversions and accelerate your revenue. Book a meeting at SiGMA via their website or contact: directly.



Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Rock God Ozzy Osbourne Becomes the Brand Ambassador of Metal Casino

The Prince of Darkness, Ozzy Osbourne, teams up with the only online casino created by metal fans, for metal fans

Metal Casino has sealed a deal with the ‘Prince of Darkness’, Ozzy Osbourne. The ‘Godfather of Metal’ has signed up with the biggest, boldest and most hardcore online casino on the planet. In fact, Ozzy loves Metal Casino so much, he has become a part owner of the company.

Metal Casino launched in August this year with a promise to offer its players a harder rush. That means not only the coolest, edgiest games on the net, but also real value for true metal fans, bringing them closer to the bands and music they love. They do this by partnering with some of hard rock’s biggest names to bring their players exclusive concert tickets, backstage access and loads of band merchandise, along with big cash prizes – and they wasted little time in bagging the biggest name of them all.

Ozzy pioneered the metal sound in the early 1970s with his seminal band Black Sabbath, who defined the genre with their early releases, such as ‘Black Sabbath’, ‘Paranoid’ and ‘Master of Reality’. The original Black Sabbath was even ranked by MTV as ‘The Greatest Metal Band of All Time’.


Ozzy Osbourne joins Metal Casino


After leaving Black Sabbath, Ozzy went on to have a hugely successful solo career, selling more than 100 million records and winning three Grammy Awards. In 2006, Ozzy, along with Black Sabbath, was also inducted into the Rock and Roll Hall of Fame.

Ozzy went on to reunite with Sabbath in 2013 for the release of the its first worldwide No.1 album, ‘13’, and embarked on sold-out world tours ending with a final performance in the band’s hometown of Birmingham, England, back in February.

Speaking about his latest rock collaboration with Metal Casino, Ozzy said he liked the team immediately because, simply put, he saw they were passionate, bona fide metal heads. 

“The guys at Metal Casino told me that their brand was all about being true, relevant and dedicated to the customer and that really resonated with me,” he said. “To me, that translated as keeping it real, keeping it original, and doing it all for your fans, and that’s all I’ve been trying to doing my whole f*ckin’ life.”

Clas Dahlén, Chief Marketing Officer at Metal Casino, said, “Ozzy Osbourne is a legend and now he’s a partner with Metal Casino. As far as we’re concerned, this is the biggest sponsorship deal in the world and we’re still in awe that our all-time hero is on board with the project. But the most important thing is, when we started Metal Casino, we knew it had to be more than just a casino, but a platform for a global community of metal heads and casino lovers to share their passion. With Ozzy’s help, we’re going to make this happen.”


Ozzy Osbourne




Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Interview with Adi Dagan, CEO of Beehive

Adi Dagan discusses the rise of artificial intelligence in the iGaming industry, and reveals what Beehive has prepared for the upcoming SiGMA show

Beehive is a data-driven personalisation platform, which enables its clients to personalise the promotion messages they send to the customers, which increases brand engagement and maximises the value of each of them. Beehive was founded in 2011 by a team of iGaming experts with a passion for building innovative products that answer the daily, critical and real-world problems its users meet.

What will Beehive be showcasing at SiGMA?

As well as our flagship Labs platform, we’ll be showcasing the recently-launched Pulse, a revolutionary new igaming business intelligence product that will transform the way operators analyse big data. Pulse has been the result of many years working alongside operators to discover what data teams and marketers need access to. It puts powerful new BI tools in the hands of the operators, serving up actionable insights that can be easily implemented.

Adi Dagan

How can machine learning transform the igaming sector?

Big data has been the central component of strong marketing strategies for some time now. But for operators to get the most of their data, they need to utilise the power of machine learning. It is not possible for us to process the huge quantities of data we are now gathering. Machine learning helps igaming marketers leverage this data through automated analysis that can turn out actionable insights that improve the bottom line.

How is Beehive using artificial intelligence to improve operators’ marketing?

Our products are increasingly powered by artificial intelligence, but the important thing from an operator’s perspective is to ensure they are presented with something simple and workable. We’ve put a lot of effort into finding ways to process data, while at the same time handing power to marketers to measure, customise and really drill down into the numbers. Another interesting area is predictive modelling, where we can write algorithms to forecast specific customer behaviours with a high level of accuracy, such as identifying potential VIPs or the risk of churn.

What is the future of artificial intelligence in igaming?

I predict AI will be the primary driver of growth for operators in mature markets over the coming years. There will also be room for creative, human marketing, but the sheer power of these tools is a game-changer for the way we can communicate with customers. It allows operators to give all their customers the VIP treatment, not just the highest spenders. But there is still plenty of work to do. We are in a similar position to where we were with big data a few years ago, when everyone understood its importance but didn’t quite understand how best to implement it. The important thing for operators is to partner with a marketing partner that can deliver the benefits of AI in a seamless manner.


Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?