PlayOJO Launches UK TV Ad Campaign

PlayOJO teams with advertising agency 101 on a TV campaign that aims to rewrite the script for online casinos.

PlayOJO.com has kicked off its landmark arrival on the online gaming space with a television advertising campaign that has been created by top London-based advertising agency, 101 and shot by award-winning director Chris Woods.

The ad, that began airing last Friday 24th March on Channel 4, Sky and digital channels, stars Geoff Bell (Green Street; the Business; Kinsgmen: the Secret Service) as a rogue PlayOJO employee who represents the “old” way of running an online casino. He ultimately resigns in disgust at PlayOJO’s policy of giving its players money back on every bet, which leads us into the tagline: “Not bad for an online casino.” There is a 30-second and 40-second version of the TV ad, with 10 second version airing in May.

Play OJO

PlayOJO launched last month with a mission to shake-up the online casino industry with a braver, fairer proposition for players. The disruptive new model rewrites the script when it comes to bonuses and rewards, which have for years been alienating players with their hidden catches buried in small print.

Instead it offers players a refreshing alternative. PlayOJO puts the player back in the driving seat by paying back real money on every bet, win or lose, instantaneously and directly into a players account. That money is available to withdraw immediately, with no hidden wagering requirements on anything, ever.

The new casino is investing big in the UK market, with a strong push across multiple marketing channels, because it sees itself very much as a challenger brand, according to Ohad Narkis, co-founder of the brand.

Ohad NarkisWorking with a brilliant, intelligent and creative company like 101 was a real pleasure. They really understood the uniqueness of the brand, and our playfulness and sense of fun, and that comes across in the TV ad”, said Narkis. There’s a real unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.

Importantly, though, we have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is. But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there. The key message we wanted to communicate was that with PlayOJO there are no catches. What you see is absolutely what you get.

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. Find our more about our new Gaming Hub and register your interest.

Greentube and Mount Airy Casino Resort signs social platform partnership

NOVOMATIC subsidiary, the interactive division and leading full-service provider in online gaming, mobile devices and iTV entertainment Greentube, has announced its partnership with Mount Airy Casino Resort.

Located in Mount Pocono, Pennsylvania, Mount Airy Casino Resort is an AAA 4 Diamond casino resort. The partnership entails creating a custom social casino platform using Greentube Pro which is the company’s private label social casino solution.

Executive Vice President and General Manager for Mount Airy Casino Resort John Culetsu said: “The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy. This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players through multiple digital channels from any location around the country.”

With this partnership, Mount Airy and Greentube plans to develop a customized digital gaming platform that mimics the same look and feel of the game offerings of their land-based establishment. Greentube Pro will power the casino’s social platform and will engage players across all platforms and devices.

The platform will be designed by Kenny Huang, the CEO of BlueBat Games and his team which is a subsidiary of Greentube and will allow in-game marketing capabilities through multiple channels. The platform is designed to track using the evolution of modern life that now offers shopping, socializing and all the conveniences of a mobile device. It aims to attract new guests while also providing an added element for their current guests.

Greentube North America President of Market Development Gabriel Cianchetto stated: “We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort. We will look to Blue Bat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Evolution enters Mexican market with Codere partnership

Evolution Gaming, the world’s leading video-streamed Live Casino solutions provider has secured a deal with Codere, a leading Spanish multinational gaming company, to expand its service into Mexico.

Evolution announced on Tuesday their latest deal with Codere to be the exclusive live casino supplier via Codere’s new online gambling site Codere.mx.

Codere, who is Real Madrid´s Official Sports Bookmaker, is currently the largest operator of gaming halls in Mexico and this latest agreement will allow them to stream Evolution Gaming’s full portfolio of Live Casino games to their online players via smartphone, desktop and tablet. This includes standard and VIP tables for Evolution Live Roulette, Baccarat and Baccarat Squeeze games, blackjack, diverse Poker variants and their new Dream Catcher Lucky Wheel.

Codere’s corporate chief information officer, Felipe Ludena Munoz, said: “Evolution’s extensive experience in Live Casino market in Europe makes us feel confident that Codere will be extremely well equipped to launch best-in-class online Live Casino in Mexico and maximize immediate and future online Live Casino opportunities in this market.”

Evolution’s Regional Director, Gionata La Torre added: “We are of course proud and delighted to be working with Codere, a major global brand, for our first entry into this important new market. We very much look forward to introducing the richest, most exciting line-up of world-class Live Casino games to Codere players in Mexico.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Pokerstars Progressive Jackpots Pay for Uni Students

POKERSTARS Casino has made recent headlines with its new slots game ‘Millionaires Island’, and for all the best reasons.

Since its much-hyped launch in January 2017, the slot game has already lived up to its name for two university students and paid out a staggering joint total of nearly $3m.

One first ever winner was ‘LuisCancelaU’ from Uruguay, who turned his $1 starting bet into over $1.5 million. He had only been playing for just three minutes before seeing the fifth symbol that signalled his big win. He wishes to remain anonymous in order to enjoy his winnings and help his family.

The other newly minted millionaire on the slots game is Finnish restaurant worker and economics student ‘pkr_rager’, who received a massive payout of over $1.4million on just his second visit to Pokerstars Casino. He had been a regular player on the poker site but new to the casino, having been drawn in by the huge possible jackpot. Upon winning, he said, it’s like ‘when you wake up as a kid on Christmas morning. I was happy but at the same time feeling unreal, like I could be in a dream.’

The jackpot payouts come during a period of growth and development for the Amaya Inc. brand. Pokerstars Casino is part of Pokerstars.com, one of the largest brands in the industry. It was launched in 2014 as a result of the company’s drive to improve their online portfolio since poker growth has slowed. Developed in-house, Millionaire’s Island is the casino’s newest addition, and is the only slot game with the brand exclusive Progressive Mega Jackpot of at least $1 million, making it one of the most exciting games currently out there. It is hoped that this will, in turn, establish Pokerstars Casino as one of the most popular eGaming destinations.

In February, Bo Wänghammer took over as the new managing director of the online casino site. He says it has great potential that he hopes to deliver on, suggesting that we may see much more big payouts in the months to come in a move to entice players and endeavour to make Pokerstars Casino become as big as possible.

But the big jackpots on the eGaming site don’t only happen on Millionaire’s Island. Russian ‘Denis N777’ also became a millionaire on Genie Jackpots. He described his emotions as ‘incomprehensible’ and ‘overwhelming’ after his win. And while the jackpot might not be so high, Super Diamond Deluxe saw winner ‘Prinzess666’ receive nearly $300,000, which she will use to ‘make some family dreams come true’ after going through a particularly bad spell.

From 2015-2016, the casino segment of Pokerstars grew 10% and the operator is set to grow even more rapidly since signing an agreement with Microgaming, one of the leading iCasino software providers, for a range of online and mobile casino games with the Quickfire platform, giving the operator access to hundreds of slots and jackpot games. The provider has branded slot offerings including Terminator 2, Jurassic Park, and Game of Thrones. The software is set to be rolled out beginning summer 2017.

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

iSoftBet adds Genii content to their Game Aggregation Platform

Leading online and mobile casino games supplier iSoftBet has today announced the addition of new content to its Game Aggregation Platform (GAP) from UK-based independent gaming technology provider Genii.

This agreement sees iSoftBet offering Genii’s range of interactive and captivating video slots to their operators and players including names like its patented Spin16 games and the industry’s first i3D slot.

Genii’s focus is of keeping at the forefront of innovation at all times and their use of cutting edge technology to provide incomparable levels of engagement through their portfolio sees this vision stay alive.

More than 25 software providers are currently featured on iSoftBet’s GAP library of third-party games offering operators a diverse and powerful portfolio with seamless integration.

Sales Director at Genii, Nick Barr said: “Genii continues to penetrate the casino vertical and the demand for more interactive and engagement in games is testament to Genii’s growth. The partnership with iSoftBet allows the multitude of operators using GAP to be able to access our games and further increases Genii’s reach across the globe.”

Head of Business Development at iSoftBet Michael Probert stated: “GAP continues to move from strength to strength, with an increasing number of players accessing its third-party games every month. The addition of Genii‘s pioneering games will only enhance our platform. We strive hard to maintain the balance between the quality and quantity of the content we offer, and I truly believe our players appreciate the effort we put in to keep bringing them new and impressive titles.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Greentube announces new partnership with bet365

NOVOMATIC Group subsidiary, the leading developer and supplier of iGaming solutions Greentube, has entered into a new partnership deal with online gaming operator bet365.

As of today, bet365 has gone live with premium NOVOMATIC content. The gaming operator’s customers are now able to access and enjoy the vast selection of casino games provided by Greentube.

Greentube sees a further expansion within the growing online gaming industry with this new partnership and is backed by parent company NOVOMATIC’s state-of-the-art technology.

Bet365 will be offering new titles from renowned NOVOMATIC blue chip slots like Lucky Lady’s CharmTM, Book of RaTM, Sizzling HotTM and many more popular casino games from Greentube’s third party providers and subsidiaries like Abzorba Games and BlueBat Games.

Greentube Head of Marketing & Sales Gernot Baumgartner commented: “We are thrilled to announce another successful partnership and are proud to offer our well-known games selection to bet365 players.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Yggdrasil Gaming signs bwin as first partner in Italy

Award-winning gaming software supplier Yggdrasil Gaming has partnered with GVC Holdings’ Italian-facing gaming brands to integrate its video slots into the operator’s bwin.it and Gioco Digitale sites.

In January, the provider announced it was entering the Italian market and this agreement with GVC sees Yggdrasil’s vision for their award winning portfolio of HTML5 games being offered in Italy come to light. This contract will also allow the developer to continue to expand its reach across Europe alongside a leading operator with exceptional expertise in the region.

Titles from Yggdrasil’s Italian portfolio comprises of a variety of famous casino games including Vikings Go Wild, Dark Joker Rizes, Bicicleta, Seasons and Nirvana. Eleven games will initially be certified under Italian regulations and forecasted to go live on bwin.it early in the second quarter of 2017.

The slots are integrated via iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile. GVC’s Italian operations will gain access to the supplier’s arsenal of in-game promotional tools, BOOST™, the industry-first sharing tool BRAG and the recently-launched Missions feature which support these slots.

CEO at Yggdrasil Gaming, Fredrik Elmqvist said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market. We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops. We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”

Chief Product Officer at GVC Holdings, Liron Snir stated: “Our mission is to offer our players the widest possible range of quality games. Yggdrasil titles have taken the market by storm and it is a great step for us to be able to integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Make mischief with Quickspin’s Leprechaun Hills

New HTML5 slot celebrates all things Irish and gives players the chance to win big.

Swedish slots specialist Quickspin, a Playtech Group company, is giving players the chance to embrace the luck of the Irish with its latest release, Leprechaun Hills.

The 4-5 reel, 40-line slots allows players to make mischief with the leprechauns as they rack up Lucky Respins and Rainbow Free spins and track down pots of gold.

Leprechaun Hills has been developed in HTML5 and offers vibrant visuals, crisp sound, and a fast and fun player experience. It is available for both desktop and mobile.

Quickspin CEO Daniel Lindberg, said: “Leprechaun Hills is perhaps our most entertaining and colourful game to date. It is a great theme, which will resonate with players the world over.

“This is backed up with intelligent math that delivers an immersive and engaging experience, boosted further by the chance for players to win big via the bonus features built into the slot.

“We can’t wait to roll-out Leprechaun Hills with our operator partners, and to see if the luck of the Irish rubs off on their players.”

Leprechaun Hills follows hot on the heels of other blockbuster games Hot Sync, Phoenix Sun, and Dragon Shrine.

Founded in 2011, Quickspin quickly established itself as a leading development studio for real money and social casino gaming and was acquired by Playtech in March 2016.

Now licensed in multiple jurisdictions, its award-winning content has helped the company sign agreements with a long list of leading operators.

To enjoy a preview of Leprechaun Hills click here.

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

GIG subsidiary iGaming Cloud officially announces launch of LarryCasino.com

Based on the “Leisure Suit Larry” saga, great entertainment is guaranteed by this ingenious online casino conceptGIG subsidiary iGaming Cloud officially announces launch of LarryCasino.com

The iconic “Leisure Suit Larry” video game series has been a treasured part of the playlist for most gamers who have been coming of age in the last three decades to enjoy Larry Laffer’s clumsy and tacky adventures in the pursuit of love and happiness. Larry is launching a new online casino – powered by Gaming Innovation Group’s (GIG) platform service provider iGaming Cloud and quite unlike anything that has ever been there before.

Combining great games and features based around new Larry Laffer adventure

LarryCasino.com features a selection of the best slot machines, casino games and live casino play – all based around a new Larry Laffer adventure and available for all devices, including desktops”, explains iGaming entrepreneur and co-owner David Fernandez this new casino experience in a nutshell. It is on you, the player, to help Larry with finding all missing objects – only then will you move up through the levels of LarryCasino.

iGC MD Ben Clemes: A great vision expertly realized with support of iGC technology

Naked Island is the name of the presumably Caribbean resort, where all the fun and action unfolds. Explore a world full of interesting characters, levels, surprise boxes, Larry’s exclusive roulette wheels, and much more.

Ben ClemesBen Clemes, Managing Director of iGaming Cloud comments: “LarryCasino and its fully gamified experience is a testament to the creative vision of its owners, and simultaneously shows the diversification of what can be achieved using technologies supported by iGaming Cloud (iGC). All of us at iGC are very excited to see ‘Leisure Suit Larry’ come to life in this amazing casino experience.

 

Worlds of gaming and gambling unite creating unique user experience

It’s on Larry to complete the level every time a player recovers a missing object. The player collects coins which subsequently can be traded in The Shop. “Another noteworthy feature is the JokeBox®, a mystery box that players get to choose each time they log into LarryCasino. For the first time ever, the worlds of gaming and gambling unite to create a unique player experience”, offers co-owner, Enric Monton, further insight into this shared vision come true. “Millions of gamers enjoy the adventures of Leisure Suit Larry – we sought to keep the essence of the original series but pair it with cutting-edge gaming technology to create a totally new way of experiencing casino games“, conclude the games’ creators. LarryCasino.com is licensed by the Malta Gaming Authority and by the UK Gambling Commission.

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.

Evolution Gaming launches new Dream Catcher super-sized lucky wheel

Leading provider of Live Casino solutions Evolution Gaming has launched its visually stunning super-sized new Dream Catcher Lucky Wheel. The vertical wheel comes with silver and gold 2x and 7x multiplier segments and was created using a precision-engineered bespoke wheel which was built exclusively for Evolution by TCSJOHNHUXLEY. Dream Catcher is the first title in a brand-new game category for Evolution — Live Lucky Wheel.

The wheel incorporates a similar multi HD camera studio to their award-winning Immersive Roulette and offers an ‘immersive’ online live gaming experience. This enhances the player experience as they are able to follow all phases of the wheel spin from their desktop, tablet or smartphone screens through a series of dynamic camera angles and close-ups. Their special light and sound effects auto-synchronised to the game action is also geared to intensify the player experience.

The game takes on the format of the live dealer spinning the wheel whilst interacting with the players throughout all the games. Players must simply bet on the number they believe the wheel will stop at with the payout odds corresponding to the winning numbers (1, 2, 5, 10, 20 and 40) which appear in various segments of the wheel. Players also have the option to place repeat bets for a selected number of game rounds with the Autoplay feature.

Chief Product Officer at Evolution Todd Haushalter stated:  “This is a momentous launch for us because Dream Catcher will expose live casino to players who don’t play table games and therefore don’t play live casino. There are millions of slot, bingo, and other players who we are reaching out to with this product. It is intentionally simple and friendly to play, and with the potential for the 2x and 7x multipliers to keep hitting sequentially, players can win thousands of times their initial bet, just like in slots. It is almost like a game show that you can play along with at home. Both slot and table game players will find it a familiar and an enjoyable way to play. We really tried hard to make Dream Catcher a game that will expand the live casino space and we hope the players find it as fun as we do.”

He went on to explain the inspiration behind the idea: “Operators are constantly telling us they want to cross-sell live into other player verticals. So, we started thinking of ways to do that, but when it came to slot, bingo, pull tab players the problem was not making them aware of live, but simply that they don’t want to play table games. So, we started brainstorming about games that have no cards, dice, or even a table. The lucky wheel seemed intriguing, but the house advantage was too high and it lacked the ability to win large amounts. By adding the 2x and 7x multipliers that will hit fairly frequently, we brought the house advantage in line with other online slots and made it incredibly exciting. So now we have a real tool for our partners to cross-sell to slot and other non-table game players.”

Are you a startup? Then apply for the SiGMA Startup Pitch 2017 and meet hungry investors. View Startup Pitch 2016 gallery here.