Evolution Gaming inks partnership agreement with White Hat Gaming

Stockholm-listed leading B2B provider of Live Casino systems in Europe, Evolution Gaming has revealed that they have signed a partnership agreement with the UK-licenced gaming platform provider White Hat Gaming.
White Hat becomes the latest client to be added to Evolution Gaming portfolio which is available for desktop, tablet and smartphone.

The agreement allows them access to Evolutions full range of mainstream and VIP Live Casino games including roulette, Baccarat, Blackjack and a variety of poker variants. Access to a new progressive jackpot along with exclusive titles will also be a part of the agreement which is expected to go live on White Hat gaming platform in the early part of Q2 this year.

The UK licenced market leading platform provider is a conglomeration of casino content from dominant providers delivering to their customers’ players the best in gaming experience. They currently work with top multiple igaming brands such as The Grand Ivy Casino, Hello Casino, and 21 Casino.

White Hat Gaming’s Chief Marketing Officer Marc Weinberg stated:  “Adding Evolution Live Casino to our content roster is a strategic step as it significantly increases the number of tables and game variants in our Live offering — and across all devices.”

Weinberg continued:  “The deal greatly expands choice for our customers and their players. At the same time, innovative Evolution developments such as Immersive Roulette and Baccarat Control Squeeze are stand-out games that will significantly help our operators acquire and retain players.”

Chief Commercial Officer at Evolution Sebastian Johannisson also commented: “White Hat Gaming has a growing number of operators using its platform as a ‘one-contract’, solution and we are delighted to serve those operators via this channel. Their players can look forward to access to all of our live tables, including exclusive titles such as Ultimate Texas Hold’em, and to other attractions too. I’m sure our upcoming Dream Catcher game, for example, will be a big hit. As a uniquely different online live lucky wheel, it will appeal to operators’ existing slots and bingo players and add further fun and stickiness to White Hat Gaming’s wide-ranging content offering.”

NetEnt records increased revenue end of 2016 thanks to UK market

Leading provider of premium digitally distributed gaming systems to the world’s most successful online casino operators NetEnt announced that its full year sales for 2016 increased by 28.5% to a record SEK1.5 billion (£130.8 million/€153.7 million).

Their operating profit for 2016 totalled SEK356m which is an increase of 33.4% from 2015. The company stated that the UK turned out to be the biggest regional market in December for the first time.

NetEnt indicated that its mobile gaming business was a big driver of sales growing by 43% in the last quarter of 2016. The company expects further growth overall in 2017 having signed 31 customers who have yet to launch their NetEnt products. In 2016 the company inked a total of 45 new customer agreement and saw 34 new customer casinos being launched.

Chief Executive of NetEnt Per Eriksson commented:  “2016 was another exciting year for NetEnt with new record levels in revenues, earnings and cash flow. The fourth quarter developed well – revenues increased by 23.9% and the operating margin improved to 39%.”

“Great Britain continues to offer great growth potential for us and in December, it became our largest geographical market for the first time. Looking ahead in 2017, we see conditions for continued solid growth, supported by a strong pipeline of new games, UK, mobile, new customers to launch as well as our expansion in North America.”

How online casinos use new technology

iGaming is an industry that has a storied history of bringing the latest technology to the market. Bingo and casino games online were some of the first to be played online and this sector is continuing to roll out new innovations to the market.

Those at the fore of the industry will easily see the latest tech being developed for use in iGaming. Taking a look back at the mobile boom in this industry, which really hit in 2014, will show how quickly these sites adopt this tech. Some sites are struggling to come to the mobile market, even in 2017, so these mobile sites were really at the top of their game.

The end goal of implementing any new technology is to attract new players, as is the case with mobile gaming or offering a new innovation. Developers are always looking for the latest offerings that their players would find interesting, whether that’s a brand new bonus or theme to contend with. They watch their market carefully to see what sticks with consumers then attempt to replicate it across the board.

Security features are also being used by casinos, as they help wary players to get online. The online security of players is becoming ever more important, because they are more aware of fraud than ever. Bitcoin is becoming popular for this reason and many players are looking for this option when they play. Not every player will want to use this but the ones that do will appreciate the choice to be able to.

Making games more immersive is the agenda of most of the best UK casinos online, like those listed on newcasinosonline.org. These gaming sites are now using the latest technology to make their users feel more of a part of the action, like live casino games. These can attract new players to the casino and also breathe new life into the gaming time of older players too. As we all know, part of the struggle for many casino operators is to keep them coming back for more and these games can be vastly helpful.

Part of the move towards new technology is to improve the player lifecycle but some operators argue that it’s even more important to keep up with the competition. Falling behind in this way would cause them to become irrelevant, so even if a site is just offering what their competitors do, they will be better placed to draw in more customers. Even using other platforms like Facebook can make a site seem a lot more up to date with just a little investment needed.

These are interesting times for the industry, with upcoming technology bound to make a massive impact in the long term. 2017 is going to change what players expect and what operators offer, one thing is for sure though – the market will get more competitive. Standing out will be harder than ever but it just takes one breakthrough to take a casino or bingo site to the top of their game.

Microgaming signs extension of Bingo deal with Broadway Gaming

Award winning bingo, casino and poker software provider Microgaming has agreed to continue to provide their bingo software to the Malta-licenced online gaming company Broadway Gaming.

Since its launch in 2010, Microgaming has powered the flagship “Butlers Bingo” brand along with supplying the platform for other new sites such as ‘Glossy Bingo’, ‘Rehab Bingo’, ‘Dotty Bingo’, ‘Bingo Diamond’ and their latest, ‘Casino of Dreams’ which came out in 2016, all of which Broadway has also been utilising.

These games are licenced by the UK Gambling Commission as well as the Malta Gaming Authority and hold eCOGRA’s Safe & Fair seal with the software being compatible on both desktop and mobile.

David Butler, CEO of Boardway Gaming, had this to say about the deal: “Since the company’s launch in 2010, we have had great success with our bingo offering; working with Microgaming has helped us to achieve this thanks to the quality of their bingo product, including a full suite of casino games, as well as their excellent customer support.”

“They also allow us to feed into the product development, which is critical to ensure we provide the very best bingo experience to our players.”

“We look forward to working with Microgaming long into the future. 2017 is set to be our biggest and best year yet, as we expect unprecedented levels of growth thanks to a number of key initiatives scheduled throughout the year.”

Jean-Luc Ferriere, director of network games at Microgaming added: “Working with Broadway Gaming from the offset has meant we have built a very strong relationship over the years.

“We’re delighted that the company has signed an extension and we look forward to working closely with them to ensure continued growth.

“We have some exciting plans for Microgaming bingo in 2017 and this deal is a great start to the year.”

NYX and Evoke Gaming renew partnership

Market-leading content and technology gaming supplier NYX Gaming Limited has announced that they have signed a deal to extend their relationship with Malta-based online gaming company Evoke Gaming.

This new agreement will see NYX continuing to supply the Evoke brands MammaMia, Vinnarum and Bertil with their online gaming platform NYX Open Platform System while at the same time incorporating Redbet onto their NYX OPS.

This new progress will support Evoke Gaming strategic decision that sees them moving to a unified platform system powering all its brands.

CCO of NYX David Flynn commented on the announcement of the news saying: “We are thrilled to have been chosen to support Evoke Gaming as they move to a unified gaming platform. Having been one of our longest-standing customers on the NYX Open Platform System, it’s with great pleasure that we look forward help them grow their business across all the Evoke brands.”

Chief of Product and intelligence at Evoke Gaming Hampus Eriksson also remarked:  “With the migration of redbet.com over to the NYX OPS platform, all of Evoke Gaming’s brands are now running on one award-winning gaming system. This allows us to focus on our mission to deliver the best entertainment experience possible for our current and future customers.”

CEO of Evoke Gaming Fredrik Staël von Holstein added:  “The move to NYX OPS will not only enable Evoke to focus on what is important, our customers, but also allow us to grow quickly and safely expand into regulated markets in Europe and elsewhere.”

LeoVegas has been granted a ‘Remote Operator License’ in Ireland

Johan Styren, CEO of LeoVegas Gaming Ltd speaking at SiGMA16 Sports Conference

Johan Styren, CEO of LeoVegas Gaming Ltd. speaking at SiGMA16 Sports Conference

Award-winning leading European online mobile casino LeoVegas has announced to their investors and stakeholders that they have been approved a ‘Remote Operator License’ for sports betting by the Irish Revenue Commissioners, which is the regulatory body for all forms of gambling in Ireland.

The Stockholm Nasdaq-listed company next move will be to start marketing and advertising the relaunch of its betting services within the regulated Irish market which is expected to take place in the first quarter of 2017.

The estimated Irish market worth was around £800 million in 2016

according to H2 Gaming Capital. LeoVegas governance declared that they seek to become a leading brand within a competitive consumer marketplace increasing its profile and launching its full service for the Irish betting market. This is their first step towards achieving this vision.

LeoVegas party held during SiGMA16

LeoVegas party held during SiGMA16

LeoVegas launch in Ireland now sees them operating in a number of regulated markets which include the UK, Denmark and Malta, with their operations being based in Malta and technical development conducted in Sweden.

Group CEO and LeoVegas co-founder Gustaf Hagman commented: “LeoVegas continues to grow in regulated markets. The fact that we have in a short time been granted licences in two regulated markets shows that we are delivering in accordance with our expansion strategy. But it also shows that we have high capacity and quality in our organisation and in the work, we do. I am convinced that our market-leading sports product will contribute to strong growth in Ireland.”

Evoke Gaming Chooses SBTech as its Fully Managed Sportsbook Provider


SBTech stand at SiGMA

Evoke Gaming, the iGaming arm of Swedish media giant Bonnier, has announced that SBTech is to supply the Malta-based company with its industry-leading fully managed sportsbook and best-in-class Chameleon360 sports betting platform. The systems will be operated under SBTech’s recently awarded Class 4 Remote Gaming Licence, issued by the Malta Gaming Authority.

Evoke’s fast-growing sports betting brand Redbet will now offer one of the world’s widest ranges of pre-match events and markets, along with unrivalled in-play betting and live streaming, as well as innovative features such as flexible cash out and enhanced combo bets.

SBTech’s sportsbook systems will run on the NYX platform. This follows the successful upgrade by leading Spanish operator Luckia to NYX-integrated SBTech infrastructure. Luckia’s move over from Kambi made it the first operator to combine SBTech and NYX technologies.

Redbet (brand of Evoke) at SiGMA16

Redbet (brand of Evoke) at SiGMA16

The Chameleon360 will provide Evoke Gaming with best-in-class analytics capabilities, offering unparalleled degrees of personalisation for bet encouragement, as well as configurable bonusing and sportsbook features, plus intelligent CRM, internal marketing and reporting capabilities.

Fredrik Staël von Holstein, Chief Executive Officer of Evoke Gaming, said: “Redbet was founded back in 2002 and took its first sports bets in 2004. Our partnership with SBTech represents a new era for redbet and will play a key role supporting our expansion plan.

Hampus Eriksson, Chief of Product at Evoke Gaming, said: “With a state of the art Redbet desktop and a mobile site recently launched, we are now adding a world class sports product which will provide our current and future customers with a superior sports experience”.

Richard Carter, CEO of SBTech, commented: “SBTech is globally recognised as a market-leading provider, driving unprecedented success for an ever-growing portfolio of operators, and I am delighted to welcome Evoke Gaming on board. We look forward to supplying them with our cutting-edge technology and to playing a key role in their future expansion.”

Mirabelle and MatchingVisions join forces to take on the UK gaming sector

MirabelleMirabelle, one of Europe’s leading marketing and advertising agencies, have teamed up with iGaming powerhouse Matching Visions in a strategic partnership aimed at penetrating the lucrative UK online gaming market. With more than 24 years experience, Mirabelle has a firm foothold in the UK market and is at the forefront of various industry verticals, including Finance, Health, Fashion, Travel & Tourism and many more.

One area that has seen huge growth in recent years is the UK online gaming sector, which is worth billions of pounds annually. Many major players in Scandinavia have aggressively entered into the UK market in the past couple of years, such as LeoVegas, Mr Green and Casumo. These operators have all had great success, with the UK quickly becoming Casumo’s biggest market for example.

MatchingVisions has become a household name within the iGaming industry and since 2014, they have cemented close relationships with more or less all major players in Europe. With decades of experience in both gaming and marketing, they run successful campaigns for hundreds of casinos and bookmakers on a monthly basis and have access to a huge pool of contacts within their network. MatchingVisions’ parent company, Copenhagen-based Power Media Group, are also big players in the Scandinavian advertising and marketing industry and have many years of experience in multiple sectors.

Jay Desai

Jay Desai, Mirabelle

Ahead of the partnership, Mirabelle Founder, Jay Desai, commented: “It’s been on our agenda to expand our portfolio and to penetrate the lucrative gaming sector for some time. We’ve seen the massive ongoing growth and realised that our expertise and services are needed now more than ever. That’s why we’ve teamed up with the best in the business and we’re confident that with Matching Visions on board, we can take the first big steps”.

Morten Marcussen

Morten Marcussen, Power Media Group

Dennis Dyhr-Hansen

Dennis Dyhr-Hansen, Matching Visions

Power Media Group CEO, Morten Marcussen stated: “With the pooled experience, resources and talent on offer between Mirabelle, PMG & MatchingVisions, I firmly believe this collaboration will be a huge success and we can’t wait to get started”. Whilst MatchingVisions CEO & Founder Dennis Dyhr-Hansen added: “We’re very excited to work closely with Mirabelle to make progress in the UK gaming market and to help our partners do even better in the UK. More and more of our best partners have entered or are entering this lucrative market and it’s very exciting times! We know the team behind Mirabelle and this looks to be a match made in heaven”.

Matching Visions Stand at SiGMA

NetEnt obtains Planet of the Apes licence agreement

Leading premium supplier of digitally distributed gaming systems NetEnt, has signed a contract with 20th Century Fox Consumer Products whereby gaining an exclusive licence to the Planet of the Apes film franchise for the purposes of online casino gaming.

The Planet of the Apes brand has over 50 years of legacy with this simian franchise being born from the novel La Planète des Singes written in 1963 by French author Pierre Boulle. It was later adapted into the 1968 film Planet of the Apes, which has launched the Planet of the Apes media franchise. Rise of the Planet of the Apes (2011) and Dawn of the Planet of the Apes (2014) have been the two most recent releases and they have both been critical and commercial successes.

The agreement will cover the full Planet of the Apes multi-media brand which will be used for the first time in online casino gaming. The NetEnt Planet of the Apes slot is expected to create quite a stir with the film fans and players with its scheduled released in the second half of 2017.
NetEnt plans to create a game that will feature dazzling graphics and exclusive game mechanics bringing the power and excitement of the game to life.

Chief Product Officer of NetEnt Simon Hammon commented: “Planet of the Apes is one of the largest film franchises in the world never to have been applied to gaming before. With such a rich history, the brand resonates with everyone that has grown up with the films, and it will fit perfectly with NetEnt’s wide and diverse player base. We are thrilled to have signed the franchise, and can’t wait to offer the game to players later in the year.”

Greentube and EveryMatrix enter partnership

EveryMatrix stand at SiGMA 2016

EveryMatrix stand at SiGMA 2016

Leading online gaming service provider and developer Greentube of the NOVOMATIC Interactive division has entered into a content deal with EveryMatrix. www.jetbull.com will be the first brand from EveryMatrix to add NOVOMATIC content to its game portfolio.

Greentube sponsored the conference room at SiGMA16"

Greentube sponsored the conference room at SiGMA16

EveryMatrix brands will launch Greentube’s huge selection of online slot and casino games and it will be offered to their white-label partners via their CasinoEngine platform. This partnership will foster the expanse of Greentube’s presence within the ever evolving online gaming industry.

A huge collection of Greentube’s casino games will also be released on Jetbull.com. including NOVOMATIC blue chip slots like Lucky Lady´s CharmTM deluxe, Book of Ra TM deluxe and Sizzling HotTM deluxe with EveryMatrix planning to expand the number of popular slot games across its operators.

Gernot Baumgartner

Gernot Baumgartner

Greentube Head of Marketing & Sales Gernot Baumgartner commented: “We are very proud of the partnership with EveryMatrix and are convinced that our slot games will be well-received by their players. EveryMatrix is well-known for award-winning contributions to the iGaming industry and has a proven track record of success.”

Ebbe Groes

Ebbe Groes speaker at SiGMA

Ebbe Groes, EveryMatrix CEO, also remarked: “The NOVOMATIC Group’s

contribution to gaming is undeniable and we are honoured to be associated with their brands. As their comprehensive range of gaming solutions is changing the present landscape, it is a great opportunity to have the high-quality content from Greentube integrated into our casino solution and provide our clients with the best selection of games in the industry.”