PlayOJO teams with advertising agency 101 on a TV campaign that aims to rewrite the script for online casinos.
PlayOJO.com has kicked off its landmark arrival on the online gaming space with a television advertising campaign that has been created by top London-based advertising agency, 101 and shot by award-winning director Chris Woods.
The ad, that began airing last Friday 24th March on Channel 4, Sky and digital channels, stars Geoff Bell (Green Street; the Business; Kinsgmen: the Secret Service) as a rogue PlayOJO employee who represents the “old” way of running an online casino. He ultimately resigns in disgust at PlayOJO’s policy of giving its players money back on every bet, which leads us into the tagline: “Not bad for an online casino.” There is a 30-second and 40-second version of the TV ad, with 10 second version airing in May.
PlayOJO launched last month with a mission to shake-up the online casino industry with a braver, fairer proposition for players. The disruptive new model rewrites the script when it comes to bonuses and rewards, which have for years been alienating players with their hidden catches buried in small print.
Instead it offers players a refreshing alternative. PlayOJO puts the player back in the driving seat by paying back real money on every bet, win or lose, instantaneously and directly into a players account. That money is available to withdraw immediately, with no hidden wagering requirements on anything, ever.
The new casino is investing big in the UK market, with a strong push across multiple marketing channels, because it sees itself very much as a challenger brand, according to Ohad Narkis, co-founder of the brand.
“Working with a brilliant, intelligent and creative company like 101 was a real pleasure. They really understood the uniqueness of the brand, and our playfulness and sense of fun, and that comes across in the TV ad”, said Narkis. There’s a real unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.
“Importantly, though, we have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is. But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there. The key message we wanted to communicate was that with PlayOJO there are no catches. What you see is absolutely what you get.”