Interview with Mikael Hansson from Enteractive

SiGMA Catches up with Mikael Hansson, CEO of Enteractive

How did you come up with the idea of your company?

We founded Enteractive in 2008 with a vision of revolutionising how operators go about engaging with and reactivating churned players. The churning of players is something that we have all seen impacting companies in this industry, and with our unique, direct interaction-led solution we believe we have more than found the answer.   

Our method of utilising one-on-one phone calls has proved uniquely scalable and effective in bringing inactive players in an operator’s database back into the fold, while at the same time ensuring that we meet our commitments to responsible gaming initiatives.

You apply personal one-on-one calls to get the churned players back in action. Why this particular strategy?

 While some may view picking up the phone to your customers as old hat, particularly in the face of increasingly flashy AI and data driven solutions, engaging directly with the customer on a human and personal level remains a hugely powerful engagement tool.

Engaging with customers over the phone in a discussion with regards to why they stopped playing, and on subjects like their favourite sports and casino games has much more potential to see them reactivate with an operator than an untargeted email offer with a standard array of bonuses and free bets.

We have found that through this method we can reactivate more than 30% of an operator’s inactive players, with no risk at all to the operator given that we operate on a revenue share basis.

Mikael Hansson

What kind of companies do you work with?

We pride ourselves on working with some of the best and most respected operators in gaming, including Kindred Group, Gaming Innovation Group (GIG), and a range of Betsson brands including Betsafe, NordicBet and StarCasino. We are proud to offer our unique, customer-driven solutions to operators looking to invest in their CRM cycle and take their reactivation strategy to the next level.

What is the main thing that you’d like SiGMA readers to know about your offering?

We have discussed the innate strengths of our reactivation solution, but it is important to stress that it has been built on the solid foundations of almost ten years’ worth of experience. We have optimised our solutions to meet the demands of an ever-changing and fast-moving industry, and have built a dedicated technological platform in order to support the delivery of our services.

We also provide a player support service that is tailorable to an operator’s specific needs, and leverages our experience in order to extend the kind of VIP treatment normally reserved for high value players across the company’s entire player-base.

Are there any exciting plans in the works that you can tell us about?

We are continually engaged in developing our team with dedicated and experienced professionals, and recently brought Fredrik Burvall, the former CEO of Cherry AB, onto our board of directors. We are also engaging in a series of promising discussions with leading operators about extending our services to their player base. While I can’t give too much away, what I will say is that you should definitely watch this space!

What do you see as the biggest challenges ahead for the industry in 2018?

The General Data Protection Regulation (GDPR) seems to be a hot topic at the moment, and will be a major factor for all operators in the iGaming industry. Whilst we are committed to optimising our approach in order to best comply with the incoming regulations, we also believe that player acquisition will be an important challenge for 2018. With acquisition costs constantly on the rise, operators are looking at new marketing verticals to push organic growth. Our retention services offer a positive alternative to investing in your player database, whilst keeping acquisition costs to a minimum.

Are you ready for SiGMA17?

You bet we are! You’ll be able to find us at stand B198, where our team will be on hand to talk delegates through our solutions, plus how our unique service is working towards becoming compliant with the soon-to-be enforced GDPR regulation.

We are looking forward to presenting our unparalleled customer reactivation and retention solutions at this year’s show, and would encourage any operators aiming to boost their performance in the online arena to come and chat to us about how we can help grow their revenues in close partnership.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

BtoBet’s Technifying iGaming Tour 2017 at SiGMA

Art and iGaming partnering for the first time in the industry at SIGMA

After the exclusive technology meetings worldwide – in Latin America, Africa and Central–Eastern Europe – BtoBet is now bringing its Technology iGaming Tour 2017 to the heart of the Mediterranean region.

During SIGMA, the international iGaming Summit in Malta, a special insight into the contemporary and future needs of the igaming industry will be revealed by BtoBet’s chairman Alessandro Fried as a speaker at the technology talks planned during the summit.

To feed your anticipation, download the Industry Report “Platform: in-house or outsourced? Trusting times.”

At SIGMA, the multinational company is going to be once again a visionary and forerunner of change. In fact, for the first time in the gambling industry, BtoBet will bring an unprecedented show, mixing technology, art and music. How? By performing a spectacular metaphor, creating a meaningful parallelism between the igaming industry and the dancing spheres where harmony, balance, knowledge, trust and flexibility are essential to cement a relationship, allowing partners to stay tuned to the rhythm of the relative scenarios and succeed. Hence, in the same way partners must trust each other while dancing, sustaining their bodies and following the guide-steps of the choreography, at the same pace operators must totally trust their technology software providers to let them guide the gambling business in the best way.

Technifying iGaming Tour 2017

Commenting on BtoBet’s participation in SIGMA, Eman Pulis – founder and CEO of Summit of iGaming Malta – highlighted, “We are very pleased to welcome BtoBet’s totally new presentation at SIGMA this year. It is a farsighted software provider for the igaming industry and I firmly believe all the attendees will be amazed by the content and the style of its exclusive and breathtaking technology-show.”

About the Technifying iGaming Tour 2017- Malta, BtoBet’s CMO Sabrina Soldá concluded, “I wish to thank SIGMA promoters who always support us. BtoBet is aiming to communicate the importance of a trusted technological partner to follow on the iGaming floor in order to let operations dance to the rhythm of the highest tech beat. I’m sure the novelty we are proposing at the MFCC during the upcoming week will leave the operators and all the attendees completely surprised and amazed at the same time.”

All operators willing to meet BtoBet’s experts at SIGMA can contact sales@btobet.com.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

The Aqubix GDPR Auto is Finally Here: Official Launch at SIGMA 2017

Aqubix announces the launch of GDPR Auto

Following the great success of KYC Portal which automates regulatory compliance, Aqubix delved into automating another major nightmare for organisations, that of keeping ahead of GDPR compliance. Together with a team of legal experts Aqubix have created the automation of GDPR.

GDPR Auto is a unique solution which eliminates the impossible task of having to manually attempt to comply with the framework and the maintenance of on-going records. With GDPR Auto, this mammoth task is now automatically handled, maintaining full audit trails, providing notifications and automated reporting, all the while managing and centralising all aspects of personal data held in a secure repository.

In order to deliver a holistic and international product, Aqubix have teamed up with AMJ Legal, a law firm specialising in the legal aspect of data and retention policies, who also specialise in GDPR. By teaming up with experts in this field, GDPR Auto is to date the only product on the market that will allow companies to be fully GDPR ready and compliant with the General Data Protection Regulation coming into force in May 2018. It is not only a technical solution, but also a business solution that delivers the required automation as well as the legal expertise that dictate this regulation.

Amongst other features, the key benefits that this system will be delivering to organisations of any size include: fully embedded GDPR audit legal assessment, centralised personal data audit, audited re/consent in bulk and single subject calls, instant servicing of SAR and PORTABILITY requests through 2FA and a central dashboard with notification alerts.

Aqubix are officially launching GDPR Auto at SIGMA – 23rd November 2017, however, a beta version is being deployed on the market as of 14th of November. Any enquiries can be directed to sales@aqubix.com.

Find us on stand B5, ‘Catering for Compliance’ should you want to see the product in action.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Malta-based AXL Affiliates buys Astute Media for €25 Million

AXL Affiliates Ltd, a global independent iGaming Company based in Malta, announced that it has acquired ASTUTE MEDIA LTD as well as all the firm’s subsidiary companies  – twelve of them. ASTUTE MEDIA is a global advertising platform that delivers over 900M+ ad impressions per day, through its twelve subsidiaries. The purchase will help AXL Affiliates reach new markets and territories and will strengthen its leading position in the sportsbetting affiliate sector.

With this amazing acquisition, by far our biggest one so far, we are reaching new heights in our quest for becoming the leading iGaming Affiliate Company in the world. AXL Affiliates is a fast-growing company and I am confident that this acquisition will double the leads that we are delivering to our iGaming partners. says Alex Munteanu, Founder and President of AXL Affiliates.

SiGMA met with AXL Media two years ago and spoke vividly about the benefits of relocating business to Malta. The company has since established a solid presence in Malta, generating quality traffic to several opeartors, but also supporting the local sporting scene with sponsorship. The latest to benefit from this cause is Maltese boxer Billy Corito.

The acquisition of ASTUTE MEDIA LTD for the record-breaking amount of £22 million represents a climax for AXL Affiliates who now has all the resources in-house for becoming the biggest sportsbetting affiliate company worldwide. The accession of AXL Affiliates, following this acquisition, will create new opportunities for further expansion as well as for a possible IPO.

As a result of this acquisition, in the coming weeks, AXL Affiliates will send 10x more traffic to its partners. Our expectations are that by mid-2018 the AXL group will be able to organically send more than 25,000 leads per month.says Alex Munteanu, Founder and President of AXL Affiliates.

SiGMA16 BiG Charity Dinner & Gaming Awards

Fun at the Malta Gaming Awards 2016!

AXL’s aim is to strengthen their position as a leading betting affiliate in Europe as earlier this year the gaming company acquired UK based TipsBetting Media Ltd for £260,000, as well as the sports affiliate website oddstake.com and all their related assets for a record €1.15 million.

AXL Affiliates Ltd is one of the biggest iGaming affiliate companies in the world, delivering 6000 NDC’s per month from their own network of 2000+ gaming and sports related websites.

AXL Affiliates Ltd is one of the biggest iGaming affiliate companies in the world, delivering 6000 NDC’s per month from their own network of 2000+ gaming and sports related websites. Given their presence in Malta, they have been nominated as one of the three finalists for Investor of The Year Award at the Malta Gaming Awards later this month.

Tiago Almeida

Tiago is the CEO of eGamingServices, the first portuguese company nominated for the EGR Awards, the most prestigious awards in the Gaming industry.

Tiago Almeida built the success of his career predominantly in Gaming industry. In 2010 assumes full responsibility for leading the Fantastic Win operation in Portugal and Brazil. But in 2007 his work was already notable at Dragonfish.

Born on November 26, 1985 in Porto, Portugal, Tiago Almeida is the oldest brother and soon enough he left the city that saw him grow. Tiago always showed interest in business and graduated in Business and Administration at Universidad de Cadiz, Algeciras.

In 2005 he was Live Betting Assistant at Bwin, in Gibraltar, the number one brand in online gaming, but this work only lasted two years. Soon, he found the Dragonfish.

Nowadays and outside of the Gaming industry, Tiago Almeida have in progress the executive MBA at Católica Lisbon/ Universidade Nova de Lisboa.

 


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<td><em>Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?</em>

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Former NetEnt and LeoVegas Execs Create New Online Casino Letsbet.com

The online casino with industry-first features is going to launch

It’s with a clear goal of bringing a fresh perspective to the industry that former Regional Business Manager of NetEnt, Michael Pedersen and former Head of Operations of LeoVegas, Stefan Lind are joining forces to create a new and pioneering online casino. Letsbet.com will launch early 2018.

“We believe the new frontier in online real-money casino is a mash-up of live streaming, social features and gamification,” says CEO & Co-founder of Letsbet.com Michael Pedersen.

“Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites. That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti Bolognese in our restaurants!” says Pedersen. “We decided from day one that we wanted to be different, go all-in and dare to stand out!” he continues.

 

Michael Pedersen

Stefan Lind

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

After a year of extensive research, the two founders believe there is a completely new category of online real-money casinos on the way. This new breed of casinos will see more social aspects from land-based and virtual currency environments implemented into a real-money setting.

“When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun? Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology,” says CMO & Co-founder of Letsbet.com, Stefan Lind.

Letsbet.com will have a number of industry-first features, for example daily live broadcasts, presented by casino hosts, giving players a new level of entertainment and interaction with the brand. With the rise in popularity of everything live and using top-notch streaming technology, this feature aims to increase conversion rates, extend session times and in general increase retention rates by building closer relationships with players.
Another industry-first feature, will be a complete instant messenger function that allows players to add friends, create groups and chat if they wish.

The concept is based around a secret agency theme, where the player joins as the “new recruit” and moves up the ranks by completing assignments and missions.

 

 

Letsbet.com is launching through the Together Gaming (BetHard Group) platform, which holds an MGA license. Players will have access to all the premium game titles from providers such as NetEnt, Microgaming, Yggdrasil and Quickspin to mention a few. The initial focus for Letsbet.com will be the Nordic region.

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

SiGMA Startup Pitch: Who Made It to the Final?

The top ten finalists to make the pitch in front of the investors are revealed

The second edition of SiGMA Startup Pitch is back bigger and even more competitive than the last year’s first edition. A hundred startup companies had a chance to get a free booth at SiGMA, invitations to networking events and SiGMA PR – but only ten have made it to the final.

Startup Pitch is going to take place on Friday 24th when each of ten startups will have three minutes to master the pitch and face a session of Q&A in front of the audience and seven investors in a Dragon’s Den-like environment.

The ten lucky finalists will have a unique opportunity to take their businesses to the next level while competing for the potential funding, mentoring and contacts. The panel of successful entrepreneurs and investors willing to scale up the most promising startups includes Morten Klein, Carla Maree Vella, Julie Meyer, Simon Collins, Ory Weihs, Robin Reed and Roger Walker.

After reviewing a record-breaking 100 applications, the 10 powerful finalists are finally chosen. Who has made it to the final? What are the 10 startup companies that are now biting their nails, nervously awaiting for the big night and preparing to master their pitch in front of the leading industry veterans worth billions?

We are more than delighted to finally reveal this year’s impressive list of candidates. The 10 chosen finalists are: AffChain, BotGaming, Esports.com, FanLeague, Karma Holdings Limited, MIR Limited, PVP, Snapscreen, Sportsinnovation A/S, Triggy AB.

Congratulations to the lucky finalists on this once-in-a-lifetime opportunity!

 

 

 

Meet the seven investors

 

 

Malta Gaming Awards: the Shortlist is Out

The shortlist of the companies in each of twelve categories is finally revealed

The second edition of Malta Gaming Awards is fast approaching. There are twelve categories each of which isolate a specific contribution to the iGaming industry. The winners will be announced on the 22nd of November, a night before SiGMA17 opens its doors — and it will be for sure a night to remember!

After significant consideration, we are very excited to now draw up the shortlist and announce the companies in each of the twelve categories of this year’s Malta Gaming Awards. Congratulations to the finalists on their accomplishment!

 

Malta Gaming Awards 2017

Innovator of the Year: sponsored by Optimiser Invest

DAO.Casino

BetConstruct

EMPcorp

Corporate Responsibility of the Year: sponsored by Sunt Spel

LeoVegas

Kindred

Microgaming

Affiliate of the Year: sponsored by BetConstruct

Catena Media

Blexr

Matching Visions

ICO of the Year: sponsored by Exante

DAO.Casino

Edgeless

FunFair Technologies

Lotto Product of the Year

MultiLotto

Lotto Warehouse

Scard

Casino of the Year

Edgeless

DAO.Casino

PlayOJO

Fastest Growing White Label of the Year

Scandibet

Cashmio

LarryCasino

Games Vendor of the Year

Edgeless

Play’n GO

Microgaming

Sports Book Operator of the Year

10Bet

VBet

LeoVegas Sport

Careers Program of the Year: sponsored by BetConstruct

Tipico

Videoslots

LeoVegas Careers

Legal Firm of the Year

E&S Consultancy Ltd

WH Partners

KSi Malta

Investor of the Year: sponsored by Insignia

Gaming Innovation Group

Raketech

AXL Affiliates Ltd

 

This fund-raiser is organized together with The BiG Foundation, and all proceeds will go to charity. The president of Malta, Marie-Louise Coleiro Preca, is expected to attend as guest of honour. The lavish evening will start with a champagne reception and be followed a beautiful sit-down dinner. Good luck to all the finalists!

 

The twelve categories of Malta Gaming Awards

 

 

 

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

General Data Protection Regulation as Key Topic at SIGMA 17

New regulations centred on customer data to be one of the hot topics at Malta’s largest iGaming summit

Enteractive, the leading provider of player retention solutions for the iGaming industry, is anticipating the General Data Protection Regulation (GDPR) will be one of the key themes at this next week’s SiGMA exhibition.

GDPR, which comes into force in May 2018, will require operators across Europe to comply with strict new laws when handling customer data.

Enteractive’s team will be based at stand B198 to speak to delegates about how the regulation will impact the iGaming industry, as well as highlighting how the company’s Player Reactivation Service will be fully compliant with GDPR.

Enteractive CEO Mikael Hansson expects the soon-to-be enforced regulation will be a hot topic at SIGMA, as the industry prepares itself for tighter controls.

He added, “SiGMA provides us with the perfect opportunity to talk to delegates about the potential impact of GDPR, and how our services will provide an effective solution when targeting users in a responsible manner and adhere to these strict new regulations. With more markets than ever before becoming regulated and taxed locally, reactivating lost players will become increasingly important for operators in the foreseeable future.”

SiGMA, Malta’s largest iGaming summit, is held between 23-24 November at the Malta Fairs and Conventions Centre in Ta’ Qali.

Enteractive will be showcasing its Player Reactivation Service, which helps operators turn churned players into active users through its unique one-to-one personal phone calls.
The company will also exhibit its Player Support Offering, which is designed to make sure active players stay on board whilst also significantly reducing the costs of an operator’s customer service helpdesk.

 

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

RB Capital Group Malta Announces New Partner

Silvia Hoppe joins RB Capital Group Malta as Partner

RB Capital Group, an experienced and established M&A and investment brokerage in the iGaming and Fintech sector, is expanding to support the ever-increasing demand for investment and M&A. The business is proud to welcome aboard its newest partner, Silvia Hoppe, who is a veteran in business strategy in the gambling and affiliate sector. She will be joining as Partner in RB Capital’s Malta office.

Ben Robinson, Director and co-founder, said, “We are delighted to welcome Silvia to the team and we look forward to leveraging her extensive network, operational expertise and unparalleled knowledge of the iGaming sector.”

Silvia Hoppe, Partner at RB Capital Malta, said, “It’s a pleasure to partner with RB Capital, having known the founders through previous endeavours as highly dedicated and skilled business partners. With my experience in strategic and operational business development coupled with a strong network within the iGaming industry, I am excited to join RB Capital Malta and support the business’ M&A activities.”

 

 

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?