Michael Caselli

Michael Caselli is an internationally recognised igaming expert and entrepreneur, who has been present in the industry for 20 years.

His companies operate in many fields of the online gambling industry, such as publishing, PR and strategic consultation, venture capital investment, as well as event and trade show organising. Michael is also well-known as an excellent moderator and speaker, participating in many international igaming conferences – he has been announced an Emerging Leader in Gaming by the Global Gaming Expo.

Robin Reed

Startup romantic, and entrepreneur at heart.  Robin started with two empty hands in his early twenties. Founded Gaming Innovation Group (GIG) together with Frode Fagerli in 2008. These days, GIG is investing into startups and people within the iGaming industry. The mission is to create and obtain the most valuable knowledge in iGaming.

Currently holding office as the Managing Director in GIG and subsidiaries. They include affiliate marketing company Innovation Labs, and the operator Guts Gaming.

In January Guts.com won the IGB Award: Best new affiliate program, after reaching MEUR1 in monthly revenues, within 6 months of launch, with no marketing budget. That might be some sort of record.

The affiliate business has been a consistent member of the prestigious EGR Power 50 Affiliate list over the last 5 years.

Robin Reed is at SIGMA to speak about his journey from being a player, to managing a company grossing eight digits annually, and the challenges of venturing from affiliation to the operator side of the business.

Ory Weihs

Mr. Ory Weihs co-founded XLMedia PLC in 2007 and serves as its Chief Executive Officer and Executive Director. Mr. Weihs leads the Group’s business development and key strategy. He leads the Group’s business development and strategy, focusing on expanding the groups reach and technological abilities. Mr. Weihs is an entrepreneur who has been deeply involved in the online gambling & digital advertising industries for over ten years. He has a B.Sc. in Industrial Engineering from the Technion – Israeli Institute of Technology from 2007.

He is a common speaker at industry events and is known as an expert in online marketing. He holds a B.Sc. in Industrial Engineering from the Technion – Israeli Institute of Technology from 2007. At SiGMA15, Ory Weihs will share his experience about emerging trends for big affiliates. 

 

Erik Bergman

Erik Bergman, CEO of Catena Media will participate in the CEO panel speech about the bright future of affiliate marketing. Catena Media has grown from 3 employees in 2012 to 22 employees in 2014 and aim to keep the same high pace.

“We are reinvesting all our profits in the business and we are constantly looking for other affiliates that might be interesting options for mergers or acquisitions”, describes Erik. In May 2013 the site JohnSlots was founded. Already within its first year it became among the biggest online casino guides in Scandinavia and since then it has kept growing. In early 2014 the twin site of JohnSlots was launched, MrBet with the aim to duplicate the same journey,

“The key to success has been great content, and a lot of it. We have reviewed over 600 games in four different languages that all can be demo played on our sites. We have great relationships with over 75 gaming operators that help us contribute great offers to our visitors. These have been two of the main factors to the rapid growth of our company”, Erik explains further.

Gary R. Beal

Gary R. Beal has been in the Search Engine Optimization field for 15 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics.

Gary has spoken at Search Engine Strategies (SES) conferences, SMX London, EIG, G2E Vegas, Casino Affiliate Program/Conference (CAP & CAC) conferences around Europe, Social Networking and Dating conferences such as iDating and iGaming as well as the NMA show in London, and that was just in 2007.

Gary has also been on 4 expert SEO panels and has written specialised articles for multiple online marketing publications. His sessions are always the favourite according to attendees.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Alex Sakota

Alex Sakota is an experienced speaker, organising and taking part in various major SEO seminars in Malta.

He specialises in Internet marketing services, including interactive advertising, pay per click advertising, banner ads, e-mail marketing, social, article and affiliate marketing, organic search engine marketing (including on and off site search engine optimization, organic searches and link popularity).

As a founder of Growth Hacker and High Creative, Sakota is running network of websites that receive over 3 million unique visitors per month where over 90% of traffic comes from search engines. Due to his own initiative, Sakota developed a plan for opening a new multimedia center in Belgrade with the budget of 5M, which was supported and financed by Swiss Agency for Development and Cooperation.

Sakota has an extensive background of major computer software, hardware and LAN issues with expertise in SEO, including professional multimedia software on both Windows and Apple platforms.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Sergio Montebello

Sergio Montebello is the founder and Managing Director of Fibonacci Marketing (www.fibonacci-marketing.com), a results-driven marketing agency specialising in SEO, content creation, social media management, web design and more. Since inception, Fibonacci Marketing has grown to service clients across Malta, the UK, USA, Canada, Singapore and the Middle East.

Sergio moved to Malta from London in 2013 following a successful career as the head of marketing for some of the world’s leading companies.

Paul Reilly

Over the last two decades, Paul has consistently redefined the bleeding edge of SEO, an acquisition channel he describes as more closely related to a competitive sport than a marketing channel. A pioneer of forensic SEO, he founded Media Skunk Works as a problem-solving think-tank, known to rapidly form specialist teams comprising of domain experts, mostly for the purpose of solving unusual information retrieval and search problems.

Inspired by Kelly Johnson, chief engineer at Lockheed’s Skunkworks, the University Campus based team built over five years, the world’s first web-scale, stealth data extraction framework capable of circumventing the self-defence mechanisms commonly used by web-scale companies such as search engines and social networks.  This capability, provides the vital data required to train machine learned models, examples include sophisticated browser humanization and anomaly detection capabilities required for gathering SEO intelligence as well as driving efficiencies in workflows which collectively outperform human SEO experts in both diagnostic accuracy and strategic planning. This AI innovation has been successfully deployed on some of the biggest SEO success stories of the iGaming industry.

An unorthodox CEO, Paul commits much of his working week serving as a junior apprentice engineer in the Skunkworks R&D team and his spare time reading academic research in statistical machine learning, deep learning and natural language processing.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Amit Bivas

Yoni Sidi