Robin Reed

Startup romantic, and entrepreneur at heart.  Robin started with two empty hands in his early twenties. Founded Gaming Innovation Group (GIG) together with Frode Fagerli in 2008. These days, GIG is investing into startups and people within the iGaming industry. The mission is to create and obtain the most valuable knowledge in iGaming.

Currently holding office as the Managing Director in GIG and subsidiaries. They include affiliate marketing company Innovation Labs, and the operator Guts Gaming.

In January won the IGB Award: Best new affiliate program, after reaching MEUR1 in monthly revenues, within 6 months of launch, with no marketing budget. That might be some sort of record.

The affiliate business has been a consistent member of the prestigious EGR Power 50 Affiliate list over the last 5 years.

Robin Reed is at SIGMA to speak about his journey from being a player, to managing a company grossing eight digits annually, and the challenges of venturing from affiliation to the operator side of the business.

Erik Bergman

Erik Bergman, CEO of Catena Media will participate in the CEO panel speech about the bright future of affiliate marketing. Catena Media has grown from 3 employees in 2012 to 22 employees in 2014 and aim to keep the same high pace.

“We are reinvesting all our profits in the business and we are constantly looking for other affiliates that might be interesting options for mergers or acquisitions”, describes Erik. In May 2013 the site JohnSlots was founded. Already within its first year it became among the biggest online casino guides in Scandinavia and since then it has kept growing. In early 2014 the twin site of JohnSlots was launched, MrBet with the aim to duplicate the same journey,

“The key to success has been great content, and a lot of it. We have reviewed over 600 games in four different languages that all can be demo played on our sites. We have great relationships with over 75 gaming operators that help us contribute great offers to our visitors. These have been two of the main factors to the rapid growth of our company”, Erik explains further.

Victor Lerenius

Victor Lerenius, CTO of Game Lounge, entered the iGaming sector from e-commerce giant CDON Group (now Qliro Group). His experience from working within a holding company keen on both organic and inorganic expansion has now contributed to the growth of Game Lounge which has more than doubled the number of employees in the last year alone.
Game Lounge is tackling the various challenges of being a major affiliate in a market that is experiencing increased competition and a growing number of takeovers and mergers very well. It has been shown that to successfully determine the true market value of competitors as well as the expected ROI of a takeover is key to growing for the company. Mr Lerenius has university degrees in business law, nanoscience and business administration, which joined with valuable experience enable him to facilitate the company in making the correct decisions.
Jonas Cederholm and Fredrik Langeland, the founders of Game Lounge, sold a majority of the shares in the company to Cherry AB in January this year. Since then Game Lounge has, together with the new owners, launched two new online casinos ( and This new concept for both Cherry and Game Lounge has proven very successful and has strengthened the partnership enabling the two to gain market shares in online casino and iGaming affiliation.

Maayan M. Dana

Maayan M. Dana, a seasoned e-commerce lawyer and entrepreneur has been involved in the online commerce industries for years. Prior to pursuing her legal career with Tal Ron, Drihem and Co., she has been with “Tadmor Levy (then Professor Yuval Levy & Co.) – one of Israel’s largest law firms, where she dealt with Israel’s largest payment institutions.

As a leading gaming attorney in Tal Ron, Drihem and Co., Law Firm, she is handling complex corporate matters, affiliate partnership programs, websites terms and conditions, and ongoing legal support for B2B platforms. Ms. Dana has been advising in recent years many of the leading operators and affiliates in the gaming, forex and binary options industries and shall discuss some of the topics which affiliates and operators need to be aware of.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Fili Wiese

A former Google senior support engineer and Google Search Quality analyst, Fili Wiese is a renowned SEO expert for successful recovery of penalized websites, technical and international SEO consulting, in-depth backlink analysis and empowering clients with SEO workshops. As part of Fili is on the DeepCrawl Advisory Board, acts as an official brand ambassador for Majestic and frequently speaks at online marketing events such as SEOktoberfest, BrightonSEO, SMX, SES, London Affiliate Conference and Performance Marketing Insights.

Before becoming an international SEO consultant, Fili tackled Web Spam on the Google Search Quality team and Click Spam on the Google Ad Traffic Quality team for seven years. On both teams he was a senior team member and the driving force behind spam policy creation and enforcement, external communication and internal tools development.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Michael Finderup

With years of experience under his belt, Michael Finderup is considered a veteran in the online marketing industry, specifically email marketing. He co-founded Power Media Group in Copenhagen and over the past six years has helped over 100 companies to acquire and retain more customers through online marketing, graphic design and programming. His knowledge across all digital platforms is key to this success.

His specialties include online gaming, bingo, casino, Linkedin marketing, Facebook marketing, social media strategy, affiliate expert, ad-server, software solutions, e-mail marketing, twitter, wordpress, Youtube exposure, magic bullet, Frank Kern student, Anthony Robbins mastery student, Mass Control 2.0 certificated, creator of raving fans, worst copy writer in the world, creator of new ideas, Foursquare marketing expert.

At SiGMA, Michael Finderup has agreed to share some of the best kept email marketing secrets. Permission marketing is one of best ways to converte users into players. Michael will show how to collect the data and use it. For advanced email marketers there will be plenty of solid information to gather. He will share his insights on how to reduce costs, increase delivery to inbox, mistakes to avoid and necessary steps to avoid blacklisting. This conference is expected to fill every corner of the conference hall.

John Wright

John Wright has been working in the gaming industry for a number of years, focusing mostly on consultancy for search engine optimization, conversion rate optimization and user experience & user interface design. His strengths are with online casinos but does have experience in online poker and sportsbetting.

John is also the marketing manager, affiliate coach and editor of Gaffg.

John has been coaching affiliates for over 4 years and worked with many other top casino affiliates. He also works as an online gambling consultant and writes for the iGamingBusiness and iGB Affiliate magazines.His other strengths are in SEO, conversion and content creation. In 2013 he has expanded his skills to include video SEO and social media marketing and how to properly integrate these into website designs.  He has also started his design and consulting agency:

He has already coached a few successful affiliates who have gone from barely earning income to 4 to 5 figures per month.



Lukasz Zelezny

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

Twitter: @LukaszZelezny

Yancy Naughton

Yancy Naughton has been in multi-channel advertising for over 20 years, dating back to his founding of NSRS of PA, a software and print based school reporting service founded in 1992. He also was the founder and editor of Golfer Magazines and Services, a golf advertising and travel firm anchored by two print publications, The Scottsdale/ Phoenix Area Golfer and The Southwest Golfer.

In 2003 he founded Definite Article Publications and worked as a consultant, restructuring the sales strategies of established companies such as The Real Estate Book, Moose International and DFS. In 2009, he expanded Definite Article Publications to Europe with the opening of a location in Prague, Czech Republic. Subsequently he participated in the successful launches of two Direct Navigation traffic platforms, Elephant Traffic and ZeroPark.

It was during these tenures that he saw the viability of applying the bidding model to multiple channels of traffic as a vehicle for optimization, and was inspired to launch and as true Multi Channel Traffic Platforms.