Eitan has been working as an inbound marketer for the last 7 years. His passion is producing the best search experience for a visitor by understanding intent and user metrics then catering for those rigorously.
He started his journey in lead generation industry by managing a portfolio of over 8000 sites. Then, Eitan worked for 888 as an SEO brand manager and now in Catena leading the SEO department.
Eitan’s education includes Information technology and philosophy, both vital in understanding the internet and humans. Eitan is a big fan of innovation and testing, aspiring to simplify SEO and get people to focus on what really matters.