Startup romantic, and entrepreneur at heart. Robin started with two empty hands in his early twenties. Founded Gaming Innovation Group (GIG) together with Frode Fagerli in 2008. These days, GIG is investing into startups and people within the iGaming industry. The mission is to create and obtain the most valuable knowledge in iGaming.
Currently holding office as the Managing Director in GIG and subsidiaries. They include affiliate marketing company Innovation Labs, and the operator Guts Gaming.
In January Guts.com won the IGB Award: Best new affiliate program, after reaching MEUR1 in monthly revenues, within 6 months of launch, with no marketing budget. That might be some sort of record.
The affiliate business has been a consistent member of the prestigious EGR Power 50 Affiliate list over the last 5 years.
Robin Reed is at SIGMA to speak about his journey from being a player, to managing a company grossing eight digits annually, and the challenges of venturing from affiliation to the operator side of the business.