Lennart Gillberg is a serial entrepreneur and has been working with advertising and marketing since 1983. He started his first advertising agency in 1985. At the end of 1998 he was one of the founders of Netgiro AB, a global payment service provider, and was the CEO between 1998 and 2006.
In the beginning 80% of the Netgiro’s customers came from the betting and gaming industry. Netgiro was sold to Digital River in 2008. Since then he has been involved in several start ups. In 2010 Gillberg was one of the founders of Spiffx, an alternative betting exchange, and today he is still on the executive board.